Seven Surprisingly Critical Email Marketing Tips

Especially For People That Think Like Cliff Ravenscraft

Be like Cliff — Take Your Email Marketing To The Next Level

Cliff And Mark Made You A Video

Especially for Cliff Ravenscraft Fans.

Hi There!

My name is Mark Mason, and I am the host of the Late Night Internet Marketing Podcast. You’re here because you recently heard me talking about eMail marketing on The Cliff Ravenscraft Show [epidsode 471].

Cliff Ravenscraft

I have to be honest with you. When my friend Cliff (the skinny guy in the picture) invited me to talk about an email marketing topic on his show, I knew immediately that I needed to over-deliver to his audience.

After all, Cliff Ravenscraft is the King of Can’t-Live-Without Content. No way I could show up to the show empty handed. Not given the expectations Cliff had set for his audience. No way.

Then it hit me in a “Captian Obvious” sort of way. The best thing that I could do to help Cliff’s audience would be to show them an example of what I think great email marketing looks like. This example. Right here.

See, here’s the thing.

When you think like Cliff, you realize that there are a few things about email that must be true — or it’s not worth sending the email in the first place.

Email has to….

Deliver Value

First and foremost, email marketing has to deliver value. We have a word for email that lacks value — we call it SPAM.

Be Transparent

Great emails have to tell it like it is. There’s no room for sleasy copwriting or other shady tactics. Authenticity is key.

Serve People

In the final analysis, great email marketing serves the people on your list. People should be better off having read your email.

So, I made a video for you. Seven Critical Tips for your eMail Marketing. If you love the video, Cliff and I put together a free, 6-day eMail Marketing eCourse that you’ll love even more. You can sign up to get the course and some bonus items below the video and you’ll be added to Cliff’s Podcast Answer Man mailing list that he discussed in episode 471. You’ll be able to follow right along as Cliff takes his eMail Marketing to The Next Level.

NOTE: (See how I did that? I’m offering to trade you some great value for something that is important to both of us (your email address). But I’m not being too pushy. And I did not put a wall between you and the promised content (the video). Instead, I offered you a content upgrade. Cool, right? It’s win-win.