231 Podcast Answer Man – Four Figure Per Episode Sponsorship And More!

by Cliff Ravenscraft on October 21, 2011

How Do I Set Up Email With My Podcast?
Mark called in and shared that he is setting up his podcast so that his website is running on WordPress and his media files will be hosted with Libsyn. He states that he is having a difficult time figuring out how to get email set up for his podcast. He is not sure how to set up email accounts and how many accounts he has available to him. I provide some thoughts on this topic in this episode.

Links Related To Email:
BlueHost Article on Email Accounts
Business Tech Weekly Episode on Google Mail
Free Google Apps Account Link
[email protected]http://gmail.com

Anne Made Herself Newsworthy
In episode 226 of Podcast Answer Man, I did an interview with Joel Bogges & Pei Kang about the concept of making yourself newsworthy. By this, we meant that you can leverage traditional media, who are constantly hungry for new stories to tell, to bring some exposure to your brand by tying your brand to current news events.

Anne-Sophia Reinhardt from FightingAnorexia.com took our advice to heart and made it happen. Check out the image below.
Newsworthy
I don’t read German, but if you do, you can read the article by clicking here.

How Do I Get Press Screening Passes To Movies?
There is no question that podcasting is a powerful form of media. When a podcast producer connects with his audience in a very relational way, their opinions carry a great deal of weight and influence. When you believe this, you’ll begin to understand the value you have to offer to companies when you expose their brands to your audience.

This is no different when it comes to the movie industry who budgets millions of dollars on the promotion and advertising of upcoming movie releases. You may be aware that a part of the movie promotion process is that the movie studios will hire local PR firms around the world to help engage the local press/media to get the word out about such upcoming movies. These PR firms work with local radio stations, magazines, newspapers, television stations, etc to promote these movies locally for the movie studio.

I’ve had the privilege of being listed as a member of the press for two of these PR firms in the Cincinnati Ohio, Northern Kentucky area. As a result, my wife and I have see countless number of press screenings. Daniel called in to ask how a podcaster can work out a similar arrangement in their area.

Links to some movie reviews we’ve done:
Soul Surfer
Country Strong
Harry Potter Deathly Hollows Part 2 & Cars 2
Toy Story 3
Something Borrowed
Valentine’s Day
Harry Potter Half Blood Prince
500 Days of Summer
Transformers 2 Revenge of The Fallen

Why Are Their No Players On My Archive Pages?
Many people run into an issue where they are able to get their main page to show the audio player for each of their podcast episodes, but if someone clicks on the archives of the category, there is only a list of titles, maybe an excerpt of the show notes, but no audio player. I share some thoughts as to how to fix this in this episode.

I personally use the Thesis Theme. In fact, I have a Thesis Theme Tutorial where I teach you how to build a site to look like what you see here or at http://gspn.tv. If you are using the Thesis theme as well, you would go into the “Design Options” and under archives, set the display format of your archive pages to “Same As Your Home Page.” See Image Below:
Thesis Theme

Podcasting A to Z Online Training
Wade Wingler of the Assistive Technology Update Podcast sent in a testimonial for the Podcasting A to Z Online Training Course. My next course starts on November 1st and if you sign up for my mailing list, you can use discount code “PAM” in the shopping cart to get $99 off.

A Four Figure Per Episode Podcast Sponsorship?
I am happy to include a 19 minute interview that I did with Robert G Barnwell of CEO Talk Radio and CFO Talk Radio. Many people know that I’ve never been a fan of the CPM model of advertising for podcasting. I am happy to feature yet another powerful story of someone who has understood the value of the content that they produce. In my interview with Robert, you will gain some insight into the mindset that allowed him to land a contract with a sponsor that has a greed to pay a four figure amount PER EPISODE to sponsor his podcast. I hope you will be inspired by what Robert shares.

PODCAST CONSULTING: I’m available for one on one podcast consulting and coaching. Whether you want someone to get everything set up for you or you just need a little help along the way, I’d love to work with you. I’m able to work with you using screen sharing technology during our call which makes it just like I was there sitting next to you at the computer. If you are interested, email me at [email protected].

PODCAST VIDEO TUTORIALS: I also have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

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  • What encouraging news. Love it!

  • Elizabeth

    If you purchase your domain through Name.com they make it very easy to use Google Apps, including Google Aps mail (free). Not sure, but other domain registrars may also do this.

  • Thanks for the additional info on that. Love my Google Apps!

  • BeingGARIFUNA

    It was interesting listening to Robert G Barnwell of CEO Talk Radio mention that he uses a Zoom H4N Recorder. I also own a Zoom and am curious as to what drawbacks that (as opposed to the Roland) device has for podcasting.

  • BeingGARIFUNA

    I am preparing to begin a podcast and am curious as to what problems I could expect using the zoom h4n. I’ve purchased the device in 2010.

  • Hi Cliff,
     
    Regarding press screenings, I found the Owens group via a Google search but haven’t been able to find the Allied Group’s website or other contact information yet. Can you tell me their website address or how to contact them? Also, you mentioned a third pr firm but didn’t name it. I’d like to try contacting them too. Can you tell me who it is? Thanks!

  • [email protected] don’t know the third agency.  If you find them, let me know.   Allied’s website is http://www.alliedim.com/

  • [email protected] Ravenscraft Will do. Thanks!

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