243 Podcast Answer Man – Producing Less Good Content To Focus On Producing More Great Content – Podcast Series or Seasons – And Making A Dent In The World!

by Cliff Ravenscraft on January 5, 2012

Producing Less For The Purpose of Greater Production
During the open of last week’s episode of Podcast Answer Man, I hinted that I was considering the thought of producing less shows moving forward. As I share in this episode, the reason is that I want to maximize the value of any of the work that I do, including the various podcasts that I might produce.

So many people have come to me, as a podcast consultant/coach, who are wanting to launch three to five podcasts before the end of their first year in podcasting, without understanding what all goes into the production of a single show. I believe that podcasts are most effective and valuable when they serve a niche audience and when that audience is served extremely well. Leo Laporte echoed this key area of success in the interview I did with him back in November.

To effectively super serve a niche community, I believe that you should be willing to devote a great deal of time, energy, and attention to making every aspect of your production and community environments as valuable and as high a quality as possible. I’ve come to the point where I understand that with all the shows that I currently produce (approximately five to ten a week on average right now), I am producing a lot of really good content. However, I personally feel that, on average, I only produce about two GREAT episodes each week. I’ve determined that this is simply not acceptable when I consider the hopes, dreams, and goals that I have for the future of my podcast network at gspn.tv.

The following are some of the big changes that I’ve decided to make moving forward. I share more details about each of these decisions in this episode.

– I will be ending the Balanced Living Weekly podcast after 83 episodes (final episode pending). This show was started on September 27th, 2009 with Fr. Roderick Vonhogen as my co-host. I will continue to share my pursuit of a balanced life in the Pursuing A Balanced Life podcast.

– My wife, Stephanie, will be Ending the Full Time Mom podcast after 184 episodes (final episode pending). She launched this show on July 14th, 2007. I’m excited to announce that Stephanie will continue to share everything that she would have shared in this podcast in both the Authentic Life Radio and Family From The Heart podcasts.

– I will be ending the Business Tech Weekly podcast after 109 episodes (final episode pending). This show was started on September 8th, 2009 with Andy Traub as my co-host. Andy will continue share his business pursuits on his own Take Permission podcast network. From this point forward, I will bring all of my business technology and business growth experiences here into the Podcast Answer Man podcast and in my Pursuing A Balanced Life podcast.

– I have ended the Social Media Serenity podcast after 119 episodes. This show was started on July 17th, 2009 with Erik J. Fisher as my co-host. From this point forward, I will bring all social media news, updates, and experiences here into the Podcast Answer Man podcast. Beginning next week, I plan to have Erik become my Social Media correspondent for Podcast Answer Man. The thought is that we will try to include a ten minute social media segment each week.

– I am officially ending the Help I Got A Mac podcast after 180 episodes (final episode pending). I had started this podcast when I purchased my first Apple computer, as a means of sharing my experience on this new computing platform. The show was officially re-launched on October 14th, 2007 when Chris Beiting agreed to be co-host the show with me.

– I have ended the Almost Daily Devotional Podcast after 166 episodes. I had launched this podcast back on March 3rd, 2008 with the idea that I would produce three to five 10 minute episodes each week. There were a few times that I had achieved this goal. However, for the most part, the show’s production schedule had been pretty hit or miss throughout the years. I will continue to produce the content that I would have included in the Almost Daily Devotional in my Encouraging Others Through Christ podcast.

– After 124 episodes, I made the decision to re-brand the About The Church podcast. This was only the third podcast that I had ever created for our network and it was launched on April, 23rd, 2006, just four months after I started podcasting. Moving forward, the content for this show will be continue to be produced and on a more consistent basis. The show will known as the Encouraging Others Through Christ podcast.

Am I Leaving The Network Model Behind? NO WAY!
If there is any fear about making so many changes all at once, it is that folks may think that I am abandoning the gspn.tv network/community. This could not be further from the fact!

All of these decisions have been made in order that I can spend less time making good content and MORE TIME making GREAT content. As mentioned above, you can see that I have a plan for the content that would have been provided in each of the shows that are ending, with the exception of Help I Got A Mac, to be included in other existing shows.

Moving forward, there will be a renewed passion and drastic increase in the quality of all of the following main gspn.tv shows as the result of these changes.

– Podcast Answer Man – PodcastAnswerMan.com
– Family From The Heart – FamilyFromTheHeart.com
– Authentic Life Radio – AuthenticLifeRadio.com
– Life, Love, And The Movies – LifeLoveAndTheMovies.com
– Pursuing A Balanced Life – PursuingABalancedLife.com
– Encouraging Others Through Christ – EncouragingOthersThroughChrist.com

Podcast Series or Seasons
Those who have come to enjoy the entertainment podcasts that we produce for gspn.tv can rest assured that we will continue to produce shows like the Hunger Games Fan Podcast, Doctor Who Fan Podcast, Twilight Saga Fan Podcast and the gspn.tv Lost Fan Podcast.

In this episode, I share some thoughts that I’ve have recently related to how I may approach any new podcast launches with a end for the podcast in mind, a podcast series, or with the idea of only producing a certain number of episodes at a time, as a podcast seasons.

Bringing A Final Close To Premium Member Only Site
One year ago, I made the decision to give all the content, that we produce, away free of charge. Previously, we had partial premium model for many of our podcasts known as Plus Membership. As a result, I have been managing two separate websites for all the gspn.tv content since 2008. While we were using this partial premium content model, I would publish all free episodes of all our podcast to our gspn.tv main site while I would post every episode of every podcast on our gspn.tv Plus Member Access Site. This means that since January 2008, every single episode we published, which was about seven to fifteen episodes a week, had to be published to two separate websites.

Effective here in January, 2012, I will no longer be publishing content to the Plus Member Only site. I will leave that site active as an online archive. This old site will contain all of the content that had been produced from December 2005 through the end of 2011. Every episode of every show that we have produced since January of 2011 can be found at http://gspn.tv.

Later today, I will record a short special episode that will be put into every single podcast feed on that Plus Member site explaining what is going on and that those who were subscribe to the “Plus Member Feeds” will want to go and subscribe to the main gspn.tv feeds found on our site or in iTunes. I will point people to http://gspn.tv/shows as a resource to easily find the subscription links they are looking for.

Bottom Line – Making A Dent In The World
The bottom line is that I want to create Entertaining, Educational, Encouraging, and Inspirational content that makes a difference in people’s lives. I want to spend LESS time producing “good” content and I want to spend MORE TIME producing GREAT, can’t live without, content that helps to make positive change in the lives of those who listen.

I believe that I have been called, by God, to be a force of positive change in the world! I believe spending time creating the my own great content, that matters most, and helping thousands of people (other podcasters), around the world, take their shows to the next level, is how I will achieve this calling moving forward.

I hope to make an official announcement, to my Podcast Answer Man Mailing List, about the Podcaster’s Master Mind Group that I’ve been working on for the past two months. Stay turned for more details.

Blue Host Affiliate Signups
Special thanks to the folks behind RoundTablePodcast.com and ArizonaFootballLeague.com for using my Blue Host affiliate link this past week to create their hosting account. As you know, I earn a commission each time someone clicks through my link to sign up with Blue Host. So thank you!

Random Plug of The Week
This week’s random plug of the week goes out to Adam Baker of ManVsDebt.com. Adam’s Man Vs Debt podcast reached the top ten spot in iTunes in the Investing category. This put him right up next to Dave Ramsey and other big time mainstream traditional media guys. I share more thoughts on this in the episode. Congratulations Adam!

PODCAST CONSULTING: I’m available for one on one podcast consulting and coaching. Whether you want someone to get everything set up for you or you just need a little help along the way, I’d love to work with you. I’m able to demonstrate using screen sharing technology during our call which makes it just like I was there sitting next to you at the computer. If you are interested, email me at [email protected].

PODCAST VIDEO TUTORIALS: I also have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

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  • scoopie77

    You’ve made a lot of changes throughout the years—and they’re always good in the longrun. I have no doubt this is another one!

  • catherinemartin

    Good move Cliff imho. Blessings!

  • @scoopie77 Thank you so much Amanda. I really appreciate your faith in my decisions! So happy to have you as a member of the community!

  • @catherinemartin Thank you Catherine! I appreciate your feedback!

  • lynfrancisco

    Cliff, that sounds like a great move. It will allow you to concentrate your efforts to make already great shows even greater. All the best to you, my friend! Blessings. x

  • @lynfrancisco Lyn, thank you so much for sharing your support of the decisions. I really appreciate your feedback!

  • Belgarion42

    This sounds like a very wise strategy, Cliff.

  • jlukasavige

    Congrats, Cliff. A few months ago I ended the very first show I started, back when I was on AM radio. It was a tough decision, but one I don’t regret. I’m focusing much more on Coach Radio as a result.

    Can’t wait to see what you’ll produce!

  • WilsonVA

    Congratulation, Cliff, on what sounds to be a solid business decision for you. I appreciate that you’re more focused on providing relevant content – quality vs. quantity.

  • @WilsonVA I always want to be known as a person who practices what they preach. This was a huge factor in this decision. Thank you so much for the feedback.

  • @Belgarion42 Thank you so much for sharing your feedback. It wasn’t an easy decision, but one I felt that I had to make to accomplish the hopes, dreams, and goals I have moving forward.

  • Belgarion42

    @Cliff Ravenscraft I’m sure it wasn’t easy–most of the really significant decisions aren’t. I can relate t having to make them, and I’m glad you were able to come to a place where you could make it.

    ~ Randy

  • @Belgarion42 Thanks Randy. Me too.. I’ve learned that “Indecision is the greatest thief of opportunity!”

  • Two things:

    1st: Cliff knows I will miss HIGAM and SMS 🙁 , but I totally understand. Just glad my Favorite Authentic Life Radio is going strong.

    2nd: I need help on this and Cliff does not have experience with the Flickr side of things. So if the gspn.tv community/PAM audience could help me out, I’d be grateful. http://www.geoffgentry.org/2012/01/06/flickrhelp/

  • @jlukasavige Thanks Justin. I’m so thankful I got over the fear of the few things that “might” happen if I made the decision to end these shows. There were three fears that I had, and all three have been CONFIRMED to have not happened.

    Like Dan Miller says… “Indecision is the greatest thief of Opportunity.”


    Hey Cliff, I just wanted to encourage you a bit. I REALLY think that you are making one of the best decisions you’ve made since starting GSPN (not that you haven’t made other great decisions in the past).

    You are doing A LOT, and I can only imagine how complex that has been to manage over the years. By focusing on doing fewer things, you’ll be able to do those things better, and the GSPN community WILL benefit from it.

    I’m sure you’ll receive negative feedback about all of it, but when it’s all said and done – the decision is made, and it was a good one.

    Just as an example – I knew you did all of those other podcasts and even though I thought I would benefit from listening, I just couldn’t see adding a few more ours of my week to listening to more of your podcasts, lol. By taking that content and including it in fewer podcasts, I feel as if I will be getting more from each of your episodes.

    Keep up the GREAT work. I’m looking forward to seeing what 2012 will bring for you! If you thought 2011 was the year of providence, you ain’t seen nothing yet 😉


  • aspnradiocom

    less is more

  • Hey Cliff,

    Just did our 3rd Episode today. I think my quality is getting better. I was totally wanting to do this for the past 3 years and FINALLY have the time. I can totally understand why you would tell people to do less. I can see how it could consume you if you let it….

    I will say this though…yesterday, when we only had 2 episodes, and I am not sure how…our subscriber number went up by over 400 people. If this is any indication as to what is to come…I think we took the right step. We have already established ourselves as social media experts so we have a lot of eyes, but now we will have ears too. =]

    Thanks for the post, and I will contact you for an interview soon. I want to make sure that my quality is up to par before we have the master podcaster! LOL Seriously though thanks @Cliff Ravenscraft for the inspiration!

  • TeacherMelanie

    Thank you for your openness and honesty! This was a very heartfelt and passionate episode and it’s obvious from the emotion in your voice that this was not an easy decision. You have made right decision! I am really looking forward to the revamped Podcast Answer Man with the new Business Tech & Social Media segments. It’s going to be awesome! All the best to you with this new strategy. I’m getting ready to re-launch my podcast and take it to the next level this spring!

  • CharlottaBaath

    I will sorely miss my BTW and SMS shows. But I’m sure you’ve made a good decision and I wish you the best of luck Cliff!

  • CalumTowers

    Hey Cliff,

    I was tuned into your live show on Thursday and I really want to start my own live broadcast when I record. I was wondering how you put the live clock in the top left, have a background and put your camera in the box. I would really appriciate how to do this.



  • Excited for your future my friend! Thanks for continuing to always focus on doing your best! Keep on being inspirational!

  • bethany0728

    Sounds great! I am fully on board with the new plan! You guys have made impact on my life. I’m a really private person, but maybe someday I’ll share. 🙂

  • @CalumTowers I am not sure how Cliff does it, but I am looking forward to his response. If you are a Mac person though, there is a program called CamTwist. It’s a free program and is really amazing as far as what you can do with it. I use it on ALL my live broadcasts. Hope this helps!

  • @bethany0728 I used to be very private too Bethany, so I totally understand where you are coming from. I still tell my wife that I am the anti-social, social networker. LOL I have found it to be so much easier to talk on a Podcast than it is to make a video…but once I had done a few, it helped me not be as shy on video and now…I am fine even in front of a camera…so you should definitely share! You will be glad you did! =]

  • I did a podcast Cliff, and I wanted to apologize as I referred to you as Cliff Ravensclaw and not craft. It was one of those moments where I drew a blank…so just in case you hear it, I’m sorry but I did however link back to here so hopefully that makes up for it! lol

  • ProlificLiving

    I wish you the very best in this new model, Cliff. I think it’s a well-thought-out plan! Best of luck and lots of gratitude and friendship sent your way from me and Andy!

  • Cliff, I have to admit there were a few times in 2011 that I seriously considered unsubscribing from PAM. There were streaks of shows that just didn’t live up to the content I had come to expect. I’m glad to hear that you are making a renewed commitment to PAM. I have enjoyed the recent ‘where are they now’ interviews. I hope you can find a why to keep these as well as adding other specialty segments.

    This is the best business decision you could make! I’m sure it was not easy for you, but it is a great plan. Good luck.

  • @Leslie Samuel Thank you so much Leslie. Would you believe I have not received ONE SINGLE PIECE of negative feedback? Seriously. A bunch of people said they were sad to see a show end. However, all said they totally understood and that I made the right decision.

    Things are REALLY TAKING OFF with http://PodcastAnswerMan.com/mastermind

  • @aspnradiocom Indeed. 😉

  • @hubze Congrats on the launch of your show and it’s success out of the gate. I’d love to be a guest on your show. Just email me when you are ready.

  • @TeacherMelanie That is awesome to hear Melanie. I hope you’ll send me a link to listen to when you relaunch.

  • @CharlottaBaath Thank you so much Charlotta! I really value your feedback!

  • @CalumTowers I use CAMTWIST for the Mac.

  • @[email protected] That’s what I’m using. 😉

  • @WalterJohnson Thanks Walter!

  • @bethany0728 Bethany. Thank you so much for just sharing this much! I pray you have a blessed 2012!

  • @[email protected] I would agree. However, the only thing I do have to add is that it depends on what you are sharing and how you share it.

    Even I don’t share “EVERYTHING.” Though, it may often seem like it. 😉

  • @hubze You should email me a link to your show so I can take a look at it. 😉

  • @ProlificLiving You rock Farnoosh! So good to hear from you!

  • @nkristianson Thanks. I will keep the Where are they now interviews coming. Though this week’s episode will focus on http://PodcastAnswerMan.com/mastermind.

    But I have more than 100 people planned to interview for Where Are They Now. 😉

  • @Cliff Ravenscraft Here is one we did on SOPA. http://hubze.com/2012/01/sqauadcast-10-sopa-pipa/

  • @Cliff Ravenscraft Yes I totally plan on having you on as a guest, I just want to make sure before I invite you we are all good on quality etc because you are the expert and so it needs to be top notch!! lol

  • toledolefty

    I’m sad to hear that you are ending Balanced Living Weekly. I have listened to solo shows by you and Fr. Roderick but I think that you are better together than either of you is on your own — there’s a nice balance there. Still, you have to follow your heart.

  • @toledolefty Thanks for understanding. There is no question that “hanging out” with Fr. Roderick was a highlight of my week. However, we had BOTH completely lost all passion for “TALKING ABOUT” health and fitness on a weekly basis.

    We has planned on ending BLW and starting a “geek” show. However, we both realized that we has merely our own interest of talking regularly in mind and no real mission for the podcast to exist outside of that.

    Then, we realized that we both were INCREDIBLY BUSY and that reducing our workload by ending a weekly show from our schedule would help us to do what we had been talking about… Living a more balanced and healthy lifestyle.

    I was sad to end that to. However, I don’t think the podcasting world is done with Fr Roderick & Cliff Ravenscraft together in a single podcast forever. Though, another project may be quite a ways down the road in our journey.

    I hope you’ll be around for much of the journey. 😉

  • Hey Cliff,
    I feel like a stalker right now! i’m taking you everywhere I go. 🙂
    Loved the start of this (trusting God- was just what I needed to hear today). Knowing when to cut things loose takes a lot of courage- kudos to you (even though this is a little belated).
    Off to decide which episode to listen to next.

  • @kimdoyal Thank you so much for sharing the feedback and how it helped speak to you today.  I can tell you, in hindsight, that this was, in fact, a great decision.  So many wonderful things have happened as a result of giving Podcast Answer Man and just a very few other shows my full attention.   So thankful that these older episodes continue to inspired an encourage others.  Thank you for the feedback!

  • evolveyourbizuk

    As far as deciding on the amount of content to produce, do you find that skipping a weekly blog post and using the podcast episode as that weekly content works? I’m just getting started and am not sure if I should be doing both or turning the podcasts into blog posts.

  • evolveyourbizuk I produce a weekly podcast episode on this site every single week.  I write about 1 blog post about every two to three months.   I average about 40,000 page views per month right now.  So that should help answer your question.
    Now, with that said, you blog posts should be EPIC CONTENT that provides extremely high value to your audience.  Also, I didn’t get to where I am today overnight.  Been doing this site since December 2006 and poured countless hours into building relationships with thousands of people around the world. 😉

  • evolveyourbizuk

    Cliff Ravenscraft I’m not sure if I’ll go for weekly or 2x per month however if I focused on just the podcast for my content I could do weekly so that may be better in the long run. I’ve seen people approach this in different ways but it seems like if I’m already creating the content, I may as well repurpose it for the blog.

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