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Are You Creating Life Changing Content?
This week, I was reminded, once again, why it is that I produce this show and create the content that I make available here on this site. That reminder came from an email that I had received from John Bukenas who wrote an email to me that started with… “Cliff, You know when you see something that is life changing? That happen to me today. It was finding your site.”
John not only agreed to allow me to use his email in my show this week, he actually made an audio recording that I could play in the episode. John’s email inspired me to remind everyone just how valuable of an opportunity that we have to positively influence the lives of others each time we hit the record button or publish new content to our website.
I’ve often given folks the assignment of making a list of 50 members of their audience, listing the first name, last name, email address, and a minimum of two other personal details about each of those fifty people. I imagine the crazy things that some of these folks think about me when I give them this assignment.
I have found that when you are creating valuable content that has the potential to positively influence the lives of others, you’ll find people who will go out of their way to provide you with these personal details. John’s introduction to me was a perfect example of this principle in action. I’m so delighted that he has allowed me to share it with you.
I encourage everyone to create content that is entertaining, educational, encouraging, and inspirational. This type of content has the power to be “Life Changing.” I don’t spend as much time thinking about “Traffic Generation” or the best “SEO Strategies” as many think that I should. Instead, I attempt to create content that is valuable and I invest a great deal of time in getting to know those who are already aware of my brand.
Ready To Start Your Podcast or Take Your Existing Show To The Next Level?
I’m happy to announce that I’ve scheduled my next Podcasting A to Z Online Training Course. The course will start on Monday, September 24th and will run through Friday, October 19th.
Please check out http://PodcastingAtoZ.com for all the details about what is offered in this course. If you sign up using the discount code “PAM” in the shopping cart, you’ll save $100 off the cost of the course and you’ll be provided with immediate access to all the tutorials.
Apple Wins Patent For Supporting Podcasting
There is a lot of buzz going on, within the podcasting community, about the fact that Apple has been approved for United States Patent 8,245,924. The concern is wether or not this patent will hinder other major companies from creating systems for supporting and managing podcast subscriptions.
To me, it seems as though Apple filed this patent application back in 2006 and it appears to have been done to keep others from making a clone copy of Apple’s method of managing podcast subscriptions through its iTunes software. However, this patent could prevent other major players from supporting podcasting for fear of legal action from Apple. I plan to keep a close eye on this story.
Is Twitter Going Downhill
In this week’s Social Media Segment, Erik Fisher and I discuss how Twitter is cutting off access to its data from more third party services. We have reported in the past that LinkedIn had made a change that would no longer allow you to automatically post your tweets as status updates within LinkedIN. We have on the fact that Instagram was no longer able to allow its users to find their friends from Twitter, who also use Instagram. This week, we learned that Tumblr was also cut off from allowing you to find out which of your friends, from Twitter, were also using their service.
The above announcements really didn’t worry me too much. However, I began to get a little concern when I started to read stories about how Twitter seems to have plans to cut down their API access to third party clients. You can read about some of the changes in this Mashable article. I’ve been a huge fan and supporter of Twitter since 2007. With these recent changes, I must say that my loyalty to their brand is not as strong today as it once was.
I haven’t yet made the decision yet. However, I’m seriously considering checking out the App.net alternative to Twitter. The developers of App.net raised well over $600,000 through its own crowdfunding campaign. Their mission is to build a “real-time social service where users and developers come first, not advertisers.”
I totally support the idea of an open, ad-free network funded by users. I’m happy to be one of those paying users. However, as I shared in this episode, I’m 100% convinced that there needs to be a free version of the service for those who simply aren’t yet ready to pay to go pro on the network. One of the things that I’ve always liked about Twitter over Facebook was it’s low barrier to entry.
What about you? Are you a paying member of the App.net community? Let me know in the comments section below.
Erik’s New Podcast
This week’s personal plug of the week is a little unique. Our very own Erik J. Fisher has launched his own podcast devoted to interviewing successful people on how they prioritize and organize their day to day life. If you are looking for some tips and tricks to increase your productivity and margin in your life, I encourage you to check out Erik’s Beyond The To Do List Podcast. If you do, make sure to tell him you heard about it on Podcast Answer Man.
No Podcast Episode While I’m In Texas
I’m so excited to announce that I am going to be speaking at the Catholic New Media Conference. The conference is going to be held in the Dallas/Fort Worth Texas area on August 29th-31st. I’m very honored to be the Keynote speaker that will open up the event on the 29th. I’ll be talking about “How To Market Your Message To The World.” If you are in the area, or willing to travel there, I would love to meet you in Dallas next month. I’ll be there for the whole conference.
I will not be producing an episode of Podcast Answer Man next week while I’m in Texas. I’ll have a lot of things to share when I return the following week!
Shop With B&H Photo & Support Podcast Answer Man
I am thrilled about the relationship that I have formed with the folks at B&H Photo, Video, & Pro Audio. They have amazing prices on podcast equipment and so much more. Best of all, their customer service is almost as good as my own.
When placing an order through my affiliate link, you end up paying the same low price and I earn a generous commission. If you have used my affiliate link to make a purchase with B&H, please leave me a comment with your name and a link to your website in the comments section below.
Blue Host Affiliate Signup
I want to send out a special word of thanks to the folks behind the following domains that were used to create a new hosting account with BlueHost with my Blue Host affiliate link recently. As you know, I earn a commission each time someone clicks through my link to sign up with Blue Host. So thank you!
Accounts that were created recently:
- http://LetsReverseObesity.com
- http://BrianHolmes.tv
Note: The fact that I have linked to these accounts is only to acknowledge that these folks have used my affiliate link to create a hosting account with BlueHost. These links are not an endorsement of any content that may be posted to these sites. If you ever recognize content blatantly offensive at any of these links, please let me know and I will be sure to evaluate and consider if the link should be removed from this post. These accounts are all brand new and may not be active yet. Also, it is possible that some of these domains were previously owned and my not have been transfered to BlueHost just yet.
The Podcast Mastermind
One of the reasons that I love working with podcasters so much is due to the fact that they are influencing someone every single time they produce a podcast episode. The world needs great leaders! I believe that podcasters who take their leadership position seriously can make a positive difference in the lives of others. The world needs you and your message! They need you to be a leader!
Many people ask me how to grow the audience of their podcast. I believe that one of the best things you can do is to BELIEVE IN YOURSELF! To take yourself seriously! To consider yourself to be a professional!
Are you willing to invest in your future success?
Are you willing to be the greatest leader you can be?
Are you wiling to commit to your personal and professional growth?
If so, please consider joining The Podcast Mastermind!
Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affilate programs only given to a hand selected group of podcasting experts. I’m delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.
PODCAST VIDEO TUTORIALS:
I have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.
I Appreciate Your iTunes Reviews!
If you have ever read my blog post about how iTunes podcast ratings work, then you know just how valuable leaving a 5 star rating and/or a written review can be to a content producer.
I am so incredibly thankful to those who have recently gone into my listing in iTunes to provide a five start rating and a written review of Podcast Answer Man.
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