303 Ten Thousand Hour Rule – EverGreen Content – And So Much More!

by Cliff Ravenscraft on April 5, 2013

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t2The 10,000 Hour Rule by Malcolm Gladwell
Many people believe that Malcolm Gladwell teaches that you have to work for 10,000 hours in a specific area before you become an expert. This could not be further from the truth, and in this episode of the Podcast Answer Man I explain what the rule actually says, and how that relates to my desire to produce a podcast episode every single week without fail.

However, I also explain that I’m taking next week off and why there won’t be a new episode of the Podcast Answer Man until I return on April 18th.

 
 
Personal Plug of the Week
This week’s Personal Plug of the Week is Lourdes Welhaven. She has a podcast called, The Networker for Business Women and that can be found at networkerforbusinesswomen.com. In episode 10 she interviewed Kelly Costello, a recent participant in Shark Tank. It’s a very informative interview, and I encourage you tocheck it out.

If you listen to it and enjoy it, be sure to let her know you enjoyed it and that you heard about her podcast from the Podcast Answer Man.

 
 
So Why the New Pop Filter?
Brian called the Voicemail Feedback Hotline to say that he noticed that my equipment package now includes a new pop filter. He was about to purchase the one that I previously recommended and wanted to know why I made the change, and the benefits of each of the pop filters.

I go into the full story of why I made the switch and what my thoughts are on the new pop filter compared to the old one.

 
 
LeadPlayer Plugin Update
A special thank you to Sarah who called in and gave a very important update about the LeadPlayer plugin.

When I originally promoted this plugin, the main benefit that I promoted was that the plugin allowed you to embed an unlisted YouTube video without having to link back to the original video on YouTube. This kept the video private from anyone not on your site.

Sarah informed me that unfortunately, this is no longer a feature within the LeadPlayer plugin, but she explains why she still finds this plugin valuable. I also give my updated thoughts on this as well.

 
 
Is There Really a Longer Load Time with Archive.org?
Tony called in to question the thoughts I recently shared related to issues with using archive.org as a podcast media host. I had stated that people often experience slow load times with archive.org. The issue with this is that longer load times have the potential to result in the loss of new subscribers to your show.

Tony shared that he did a comparison between the load time of Podcast Answer Man and his show which is hosted on archive.org; he found that there is only a two-second difference. In this episode I share my thoughts related to Tony’s research and also give some additional thoughts on
archive.org.

 
 
Evergreen Content and it’s Value in iTunes
Thanks to Derrick for calling in and giving me feedback about the evergreen content he found on virtualassistantpodcast.com. I started producing this podcast three years ago, and only produced 38 episodes over a nine-month period of time.

Derrick’s call is a perfect example of how this podcast still benefits me and my brand, even today, and makes clear why I’m thankful that iTunes still includes podcast content even when episodes haven’t been produced for a long period of time.

 
 
New Media Expo Dates Announced
New Media Expo has released the dates for NMX 2014. The conference will be held on January 4-6 in Las Vegas, Nevada. If you sign up before April 19 at NewMediaExpo.com , you can purchase a Content Creator pass for only $197. No affiliate link is necessary, and no commissions are offered to me; however, I strongly encourage you to sign up as quickly as possible to take advantage of this $197 opportunity.

 
 
Upcoming Event Schedule
220calOne of my favorite things about traveling to, and speaking at conferences, is meeting members of my community. I always make it a point to host a community meetup wherever I travel.

Below is a list of events that you might be interested in. If you can make it to any of these events, I’d love to have the opportunity to meet you. If you are not able to attend the event, but are in that area, I’d still love for you to come to the personal community meetup that I will host in that town.

Social Media Marketing World
April 7-9 – San Diego, CA
Affiliate Link – http://gspn.tv/socialmedia

SCORRE Conference
May 6-9 – Orlando, FL
Conference Link – http://ScorreConference.tv
Affiliate Info: Use promo code “Cliff” to save $100 on registration!

GSPN Community Disney Dream Cruise
June 23 – 27 – Bahamas
Full Details: http://gspn.tv/cruise

Platform Conference
November 3-5 – Dallas, TX
Conference Link – http://PlatformConference.tv
Affiliate Info: Use promo code “Cliff” to save $100 on registration!

 
 
Exclusive Audio Branding Package Opportunity
I want to remind you that I have an exclusive audio branding package through Music Radio Creative that is only available to the Podcast Answer Man community. For only $449, you will get the following:

  • A one hour 1-to-1 web meeting with Mike and/or Izabella to discuss your podcast’s exact audio needs and help design your audio brand.
  • An amazing podcast intro with an introduction to your podcast and music bed.
  • An exciting podcast outro with music and a call to action of your choice.
  • Three jingles/bumpers that you can use to transition between segments, mention your website address, introduce interviews, features and more.
  • Complete script writing service for all of your audio products.

I encourage you to check out the commercial below and then click here to schedule your audio branding consultation today.

 
 
Shop With B&H Photo & Support Podcast Answer Man
I am thrilled about the relationship that I have formed with the folks at B&H Photo, Video, & Pro Audio. They have amazing prices on podcast equipment and so much more. Best of all, their customer service is almost as good as my own.

When placing an order through my affiliate link, you end up paying the same low price and I earn a generous commission. If you have used my affiliate link to make a purchase with B&H, please leave me a comment with your name and a link to your website in the comments section below.

 
 
Blue Host Affiliate Signup
BlueHostI want to send out a special word of thanks to the folks behind the following domains that were used to create a new hosting account with BlueHost with my Blue Host affiliate link recently. As you know, I earn a commission each time someone clicks through my link to sign up with Blue Host. So thank you!

Accounts that were created recently:
- http://AvidWoodworker.com
- http://WickedSportsLounge.com
- http://TheAwesomeAddiction.com
- http://CraigListers.com

Note: The fact that I have linked to these accounts is only to acknowledge that these folks have used my affiliate link to create a hosting account with BlueHost. These links are not an endorsement of any content that may be posted to these sites. If you ever recognize content blatantly offensive at any of these links, please let me know and I will be sure to evaluate and consider if the link should be removed from this post. These accounts are all brand new and may not be active yet. Also, it is possible that some of these domains were previously owned and may not have been transferred to BlueHost just yet.

 
 
The Podcast Mastermind
One of the reasons that I love working with podcasters so much is due to the fact that they are influencing someone every single time they produce a podcast episode. The world needs great leaders! I believe that podcasters who take their leadership position seriously can make a positive difference in the lives of others. The world needs you and your message! They need you to be a leader!

Many people ask me how to grow the audience of their podcast. I believe that one of the best things you can do is to BELIEVE IN YOURSELF! To take yourself seriously! To consider yourself to be a professional!

Are you willing to invest in your future success?
Are you willing to be the greatest leader you can be?
Are you willing to commit to your personal and professional growth?

If so, please consider joining The Podcast Mastermind!

 
 
Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affilate program only given to a hand selected group of podcasting experts. I’m delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.

 
 
Podcast Video Tutorials:
I have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

 
 
I Appreciate Your iTunes Reviews!
If you have ever read my blog post about how iTunes podcast ratings work, then you know just how valuable leaving a 5 star rating and/or a written review can be to a content producer.

I am so incredibly thankful to those who have recently gone into my listing in iTunes to provide a five star rating and a written review of Podcast Answer Man.

Subscribe To The Podcast Answer Man Podcast:
iTunes RSS Feed

  • LourdesWelhaven

    Cliff, thank you so very much for your “Personal Plug of the Week.”  I am blown away by your plug and am so very appreciative.  I know that my podcast is young and that there is so much that I have to learn still but you are so very encouraging to your students.  There is NO WAY I could have gotten this far without your A to Z course.  I announced your plug on my Episode #11 and publicly thanked you and Stephanie and linked to your network, Podcast Answer Man and Family From the Heart.  Thank you again for all that you do!

  • http://PodcastAnswerMan.com/ Cliff Ravenscraft

    LourdesWelhaven It was my pleasure Lourdes.  I appreciate all the encouragement that you’ve provided me.  Thank you for creating a content that is focused on helping others!

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