360 Does Listening Via Stitcher Really Support Content Producers?

by Cliff Ravenscraft on June 6, 2014

Why I Found Stitcher’s Last Email To Be Misleading! (00:34:32)
stitcher-radioRecently, the CEO of Sticher Radio, Noah Shanok, sent an email, to those who use their app, to apologize for “instances where their ad system performed in unexpected and sometimes suboptimal ways, for example by delivering ads at less than ideal times, serving repetitive ads, and other issues.”

There were two statements in this email that seemed to be a bit misleading. The first statement said “We want to make you aware that we share our revenue with our content partners – and to our knowledge, we are the only service doing so.” I would have had a problem with this first statement, but he did follow it up by saying… “We recently expanded the program to include more of our content partners.” For this reason, I would have been willing to allow this first statement to slide. At least here, they do infer that “not all” of their content partners are included in this (expanded program of revenue sharing?).

When I read the second statement, I simply could not just ignore this and move on. Instead, I wanted to make sure that everyone that I know is clear about the truth related to this next statement.

You see, Noah wrote… “You should know that by listening on Stitcher you’re also supporting the content producers themselves.

I am a “content partner” with Stitcher Radio. This email was 100% focused on their advertising implementation. This paragraph was all about how they are sharing advertising revenue with content providers. With that being said, it’s very easy to see how those who read the second statement that I am pointing out could be interpreted as… You should know that by listening (to Podcast Answer Man) on Stitcher you’re also supporting (Cliff Ravenscraft, himself).

However, THIS IS NOT TRUE! Even though my podcast has thousands of subscribers, I do not have the minimum of 5,000 active monthly listens on Stitcher Radio to qualify for their revenue sharing plan. For this reason, I want to make sure that everyone is clear about the fact that listening to my podcast on Stitcher Radio does not generate any income for me at all.

I do like Stitcher Radio as a company and what they are doing for podcasting as an industry. I don’t even mind that they run advertisements on my podcast. I know that it is my decision whether or not to syndicate my show there and I did so knowing that this was how they were going to monetize their business.

I do not desire for those who love the Stitcher Radio app experience to make any changes to their consumption of my podcast on that platform. I just wanted to make sure that if you hear an advertisement on my show, in Stitcher Radio’s app, it is not supporting me, financially, in any way. The same is true for the vast majority of the podcasts that you may subscribe to from independent content creators.

Three Other Topics
Also in this episode, I covered three other topics.

1) I talk about my thought process on judging the quality of the episodes that I’ve been putting out recently.

2) I answer John’s question about using the royalty free music from Audio Jungle.

3) I answer Charity’s question about the day in the life of a podcaster.

Podcasting A to Z
Do you want to learn how to podcast but don’t know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session.

If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.

Upcoming Event Schedule
220calOne of my favorite things about traveling to, and speaking at conferences, is meeting members of my community. I always make it a point to host a community meetup wherever I travel.

Below is a list of events that you might be interested in. If you can make it to any of these events, I’d love to have the opportunity to meet you. If you are not able to attend the event, but are in that area, I’d still love for you to come to the personal community meetup that I will host in that town.

Podcast Movement Conference
August 16-17, 2014 – Dallas, TX
Affiliate Conference Link – Click Here

Platform Conference
November 9-11, 2014 – Colorado Springs, CO
Conference Link – Click Here
Use Promo Code “Cliff” to save $150

Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affiliate program only given to a hand selected group of podcasting experts. I’m delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.

Podcast Video Tutorials:
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I Appreciate Your iTunes Reviews!
If you have ever read my blog post about how iTunes podcast ratings work, then you know just how valuable leaving a 5 star rating and/or a written review can be to a content producer.

I am so incredibly thankful to those who have recently gone into my listing in iTunes to provide a five star rating and a written review of Podcast Answer Man.

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  • @Cliff Ravenscraft, I can tell unequivocally  that each and every episode of PAM that you release is both valuable and  usable in one way or another. With you releasing 50 plus episodes annually your Mojo isn’t always gonna be peaking. The main thing is…. even when you don’t feel like it you “suit up and show up” week after week, month after month and year after year.       

    I kind of got the feeling that your might have been questioning yourself  whether you were being graceful or not your?  Yes sir…  I think Buck just got a no charge one hour Podcast Answer Man consulting call. The truth can be painful. But.. if you (we) want to ‘Go Pro” we gotta be open minded when it come to receiving a valuable evaluation form a respected pro in our niche area.                                                                                                                                                                                                                                                                                                                                                                                     
    Your willingness to be both authentic and vulnerable is commendable and relatable. Your willing to put it all out there is why I keep coming back every week.

  • akaTGIF Thank you so much Byron.  I am very honored to know that you are there, week after week, as well. I appreciate you.

  • AmosJohnson

    Hey Cliff I want to encourage you to just be yourself on the podcast because the value you add is insight from your thoughts and an enjoyable time of following your life in podcasting and business.

  • JamesHickman1

    I agree, as a new listener I don’t dig the long monologues. You
    tend to repeat yourself or talk about less then relevant things in your life. I
    have to keep my finger on the fast forward button when listening. I think monologues
    a great medium if they are crafted and have some sort of editorial oversight to
    keep things moving and on point, though this sort of approach seems antithetical
    to your workflow.  
    A great example of this was your continued criticism of Buck’s name. Constantly
    reiterating the point devalued the original point, broke the flow, and made you
    seem petty and/or bully-like.
    To that point specifically, there are tons of examples of “stage names” in broadcasting,
    Lary King being a great example. These names do not, in-and-of-themselves, have
    a negative affect on credibility. It is important to separate that point form
    the real issue; from a branding standpoint “Buck Inspire” is garish and silly. Bad
    branding absolutely affects credibility and he would do well to reexamine that
    with a more critical eye, and find confirmation with a bit of market research. That
    might have been the point you were trying to make.
    I do think it was appropriate to do the analysis of his show
    though, and all of your points were spot on, including your rating of 6. His
    question was should he re-brand to get a better listenership, and the answer is
    yes, regardless any benefit that comes from the new and noteworthy section.
    As far as the monologues go, I see a lot of parallels
    between your delivery and the sorts of self referential storytelling that
    pastors often use. I think this is a great method when communicating moral and religious
    issues. I don’t think it is a great method for informing people about podcasting.
    Your show is framed as an authoritative meta-podcast.
    The things you bring up about your personal life muddy those waters and slow
    things down. As a listener I do want to “build a relationship” with you but
    your approach is heavy handed.
    The biggest off-puting thing is constantly reiterating your successes. Most successful
    people rarely talk about there success, and are often embarrassed to “be the
    guy” that talks about how awesome they are. It doesn’t look good on you. Usually
    people that are trying to convince you are successful, aren’t (I have to say referencing
    a book about social manipulation doesn’t help things, lol.)
    A great example is Leo Laporte (a high bar I know) he never talks about his success
    or his personal life. The source of this his authority doesn’t come from him
    saying “I am an authority and successful” It comes form the opinions and analysis
    he provides. But we get to know him and “see his heart” by his delivery.
    Anyway those are just my thoughts as a new listener.

  • Colliers2

    Cliff, I think you touch on something on this episode that fascinates me about podcasting.  I don’t miss a show of PAM and I find myself enjoying your content even when I have no interest or it provides no value to my goals.  25% of your content really is of no interest to me yet I enjoy hearing you discuss things, perhaps its your passion or your relaxed way of sharing your heart.  There are several other podcasts that are like this for me.  

    I wouldn’t call it entertainment value maybe connection value and I think that I would listen to this show even if I wasn’t making podcasts.  What fascinates me is how to duplicate this? My theory is that there are three requirements to a popular podcast, baseline of audio quality and speaking flow, content clarity and quality, personal connection value.  If we don’t have all three the show will not be popular, we’ll only get a low number of listeners for its content quality only. 

    Adam Collier

  • Colliers2 Thank you Adam.  I appreciate your insight and feedback on the special sauce that makes for an appealing podcast. 😉

  • AmosJohnson Thank you Amos.  I appreciate that!  Sharing about my life in podcasting and my business pursuits is what makes this show fun for me.

  • JamesHickman1 My response is so long that my comment system is making me break it down int to bite size chucks below.

  • JamesHickman1  James,  First off, I want to thank you for taking the time and effort to provide your feedback and opinion on what makes for valuable content, to you, as a new listener.

    I’m going to respond to you by quoting what you said and then responding to each point below.

    You wrote…. “I think monologues a great medium if they are crafted and have some sort of editorial oversight to keep things moving and on point, though this sort of approach seems antithetical to your workflow. ”

    I do agree that many of my monologues, when not planned out ahead of time, end up having me repeat myself a good deal and also I do find myself sharing a good deal of irrelevant details about my life at time.  However, there are still times when an unplanned monolog, even one where I repeat myself a bit, does actually make for great content.

    For example, I believe this week’s long monolog about what makes for quality content was full of value.  I know, from experience, that there are thousands of podcasters out there, who listen to my show, who are struggling with the content that they are creating.   This week’s monolog encourages them by known that they are not alone.

  • JamesHickman1  There was even a point to the monolog.  The point was that there are a number of people who are less concerned about the technical information, related directly to creating a podcast, and actually prefer hearing “how I communicate” about things for which I am passionate about.

    One other thing.  If it were not for some of these long monologs, I don’t know that Podcast Answer Man could be sustainable.  I’m currently going through a very stressful transition in my life and business.  It’s an AMAZING transition.  However, there are so many things that are changing and so many things to do as a result of those changes that there resale is NO TIME AT ALL for me to spend two to four hours every single week producing this podcast.

    However, I have many reasons why it is important for me to continue to produce this show each week.  The monologs, where I get to share what’s going on in my life and in my business, make the show fun for me and, therefore, are the reason that this show remains consistent.

  • JamesHickman1 You wrote….   “A great example of this was your continued criticism of Buck’s name. Constantly reiterating the point devalued the original point, broke the flow, and made you seem petty and/or bully-like.”

    I thought this same thing as I was actually recording that episode.  The reality is that I was only saying what I was actually thinking.  Perhaps my personality is a tad bit “petty and/or bullish.”  I don’t like that about me.  I went so far as to make it point to share my remorse for getting so hung up on it in both episode 359 and 360.

    You wrote….”To that point specifically, there are tons of examples of “stage names” in broadcasting, Larry King being a great example. These names do not, in-and-of-themselves, have a negative affect on credibility.”

    Fair enough.  However, three of my core values are authenticity, transparency and vulnerability.  I, personally, am always very skeptical of people who hide their true identity.   I understand when their are reasons to do so.  For example, Cali Lewis, from http://geekbeat.tv/, is really Luria Petrucci. The fact that Luria calls herself Cali Lewis doesn’t bother me at all.  The fact is that she is very open and upfront that her name isn’t really Cali Lewis and she explains that the reason why she chose to be called that was due to the fact that her real name is way too confusing for building an online brand.

    It’s when someone goes by a different name and refuses to tell you why that does have a negative affect on their credibility, in my mind.

  • JamesHickman1 You wrote….  “As far as the monologues go, I see a lot of parallels between your delivery and the sorts of self referential storytelling that pastors often use. I think this is a great method when communicating moral and religious issues. I don’t think it is a great method for informing people about podcasting.

    Your show is framed as an authoritative meta-podcast. The things you bring up about your personal life muddy those waters and slow things down. As a listener I do want to “build a relationship” with you but your approach is heavy handed.”

    Actually, the focus of this podcast isn’t about simply informing people about podcasting. That was the initial focus of this show.  However, about two yeas ago, I made the decision that this show is meant to be more about what can be accomplished through podcasting that it is about the technical details of podcasting.

    This show is meant to be a motivational show about taking your message, your business, and your life to the next level.  It’s meant to show how a podcast can help you do that.

    There is already plenty of the “how to podcast” available in the archives of the podcast, my free tutorial at http://LearnHowToPodcast.com, and my other resources on the site.

    The intent of this podcast is to actually be a bit of a self referential storytelling platform.  I know that this may turn many people of.  However, it’s the type of podcast that I do enjoy producing.

    My greatest joy about podcasting has always been, from day one, the fact that I can take what I am experiencing in life and share it with others who may share my passions.  That’s why all 30 of the podcasts I’ve ever produced have been created.

    Through sharing my experiences, I hope to Entertain, Educate, Encourage and Inspire others through the stories and information that I share.

  • JamesHickman1 You wrote….”The biggest off-puting thing is constantly reiterating your successes. Most successful people rarely talk about there success, and are often embarrassed to “be the guy” that talks about how awesome they are.”

    I can understand that this is how you feel about my talking about the success that I experienced.  However, I get emails from hundreds of people, each month, from people to thank me for sharing my story, specifically about my successes, as it motivates them to take what they are doing to the next level.

    I know I run the risk of sounding arrogant.  However, I’ve been willing to take that risk, knowing that ti is not true and that those who stick around long enough will understand that while I am extremely confident and affirming of what I have a accomplished, I am also quote humbled and by it all.

    You wrote…. “It doesn’t look good on you. Usually people that are trying to convince you are successful, aren’t (I have to say referencing a book about social manipulation doesn’t help things, lol.)”

    Here’s the deal.  I am not trying to convince anyone that I am successful.  The fact that I am successful is just that, it is a fact.  I’ve accomplished more in the past six years of building this business than I could have ever dreamed off accomplishing within a lifetime.   Each year, I am absolutely BLOWN AWAY by all the things that I’ve been blessed to achieve.  However, at the same time, I’ve come to understand that these things are the result of hard work, and many more hours of time invested than most people would ever even imagine.

    I don’t talk about my success to convince them of it.  I talk about my success because I know that that thousands of of people in my audience have PAID ME to tell them about how I have achieved this success and because they are motivated when they continue to see more of it.

  • JamesHickman1

    You wrote…. “A great example is Leo Laporte (a high bar I know) he never talks about his success or his personal life.”

    I completely disagree with this statement.  Leo Laporte talks about his success quite openly and very frequently.  I don’t have the time to do so, but if I had about six hour hours for this project, I could put together at least one full hour of strung together quotes, from Leo LaPorte, about him talking about his success.  All such clips could be gained with content produced since January 1st, 2014.

    In fact, I could get since the announcement of the new Mac Pro, from Apple, I could probably find at least 10 sound bytes of Leo Laporte saying “Yes, I am in the 1%” in a “somewhat jokingly boastful” way.

    I do not find Leo’s talk about his success as boastful.  I do not see his talk about his success as trying to convince me of his success.  Instead, I see his success, I celebrate it, and I am chose to be motivated and inspired by it.

    You wrote… “Anyway those are just my thoughts as a new listener.”

    Again, I do very much appreciate that you took the time to share your thoughts.  After hearing this response, I would not be surprised to learn that I’ve just lost a new listener.  However, with that said, I do hope that you’ll stick around.

    While I do plan to continue to produce my show with monologs and with self referential storytelling, I do hope to actually get back to the place where I am spending more time in pre-show preparation so that I an make these sections of my show a bit tighter and more concentrated in value.



  • Thanks for the Stitcher conversation Cliff.  I have brought up how bad one of my favorite podcasts sounds on Stitcher up to its creator several times, and the quality alone had me go back to the native ios Podcast App. Plus it kept giving me the same content several times.  I gave it two tries after NMX, but will wait before doing so again.  

    I did NOT hear about the issues about revenue sharing and the other issues you brought up. Very interesting.

  • TroyRutter Thanks for the feedback Troy.  I much prefer the native podcasts app. 😉

  • JeffAman1

    Cliff, to your point about Stitcher “re-processing” your audio file: I listen to Jeff Goins’ new podcast, The Portfolio Life. And I listen to podcasts on iTunes and Stitcher. There is a noticeable quality difference between Jeff’s iTunes and Stitcher shows. And … don’t know if Jeff is a client or friend of yours or not, but in any case, the audio quality of Jeff’s voice / mic is terrible. Lots of hiss and not pleasant to listen to. Content quality is great, intro music is great, but audio quality definitely lacking in Jeff’s show. Sorry jeffgoins … just sayin’ brother!

  • JeffAman1 Jeff, the re-processing of audio files is the #1 issue I have with Stitcher.  It is the reason that I do not give them a more air time on my show.  I do like them as a company.  However, until they can stream some decent sounding audio quality, I simply can’t see myself encouraging anyone to listen to my own show, or anyone else’s on their platform.

    Jeff is not a client, but he is a friend.  I’ll send him your comment above.

  • JeffAman1 Whoops. Just replied and it didn’t go through for some reason. Thanks for the feedback, Jeff. This was an oversight (I use a PR-40; it just wasn’t being picked up as the input). We’ve since made some changes to the show setup to dramatically increase the audio quality.

  • JamesHickman1

    Cliff Ravenscraft JamesHickman1  
    Thanks for the time to respond, very cool!
    I get that you have a rational for your monologues, I wasn’t
    criticizing that but rather the implementation. Consistency is certainly a big thing.

    Almost all of the top podcasts have either stringent editorial
    possess or are led by a person intimate with the medium of performance (such as
    comedians or radio hosts.)  I do get that
    “off the cuff” is part of the podcast medium, but if you aren’t familiar with performance
    theory it leads directly to mediocrity. Not everybody can be a great performer
    but everybody can edit.  The lax editorial
    process of your “proven workflow” sets up bad habits, and in the sort term
    seems fine but in the long term those habits can prove hard to break and puts a
    hard limit on success. But I come from a publishing background so editorial possess
    is part of my creative DNA.
    I don’t doubt that some of your monologues are great. But you’re leaving that
    greatness to chance. For instance if I only published first drafts of articles,
    some would also be great. Some… There would be obvious inconstancy and the
    brand would suffer. New and inexperienced writers, in particular, would suffer
    the most.  Every word should be meaningful
    and on point, if you leave unimportant details or irrelevant things in, the aggregate
    importance of the entire work necessarily goes down.  
    I get you have a hectic life, we all do. But if life gets in the way of quality,
    you have to make a choice between being consistent with quality and being consistent
    with an arbitrary deadline. The old quality vs. quantity debate. In the long
    term though, quality always wins out. Take This American Life, they would
    rather skip a week and put out a rerun then put out a show that is not ready.
    I am sure that there are people struggling with content, but
    accepting mediocrity is only going to make things worse for them. I don’t think
    using them as rationalize not maintaining editorial oversight is not helpful to
    them or you.
    That’s a good point, it would be very odd for a person to
    actively refuse to reveal why they use a stage name. It would have a negative effect
    on credibility because it would seem like they are hiding something. However, I’ve
    never heard of anybody doing that. Maybe you can point to an example.  
    I see now that you have pivoted your content, but the branding/framing
    stayed the sam so it can be confusing to new listeners like myself. It’s the “podcast
    answer man” not the “podcast motivation man”, or “improving your life through podcasting”.
    I’m sure you are aware these problems but you can’t expect new listeners to be.
    I didn’t think you were being arrogant, I thought you were desperate to get
    validation or were being scamy/infomercially (sure, those are words right?) Now
    that I see the new “point” of your podcast the success talk and the self-reference
    makes MUCH more sense.
    Imagine tuning into “the Tech Guy” to get the some tech
    tips and Leo spent a half of the show just talking about his life and how successful
    he was. And then you looked back at the last few and it was the same thing. You
    would probably be put off in the same way I was.
    That’s what I meant about he never talks about his success
    or his personal life. Sure he talks about his new car, going on a cruises, his
    new mac pro, or the twit brick house, but these are the fruits of his successes.
    That’s not the same as talking about being successful. He also doesn’t devote a
    large part of every show talking about how he has become successful with
    podcasting and the details of his personal life.
    The fact that you would have to spend six hours to string
    together clips from a half of a year’s shows and it still would not equal the
    time you spend doing it in one show, only proves my point. Not to mention I could
    do the same and find just as many, if not more, examples of him downplaying his
    success and being humble. In fact part of John C. Divorak’s shtick is to give
    him a hard time about his success, and he always handles it well.
    Also there is a difference between “showing” and “telling.” This is a big thing
    in writing education. Leo “shows” his success instead of “telling” his success.
     Him talking about the ford sync in his
    new car makes sense because they are talking about car tech. Him talking about
    his south American cruse makes sense because he is letting people know he will
    be gone for a week. He making fun of the price of the mac pro being for the “1%”
    makes sense because that’s a legitimate critique. These are all part of the natural
    flow of the conversation. Things get odd when they are brought up for no apparent
    reason. We have all experienced a person like that. A person who can’t wait to
    talk about their new car, or the money they make so they steer the conversation
    in that direction. It’s gross.
    But like I said I get it now.
    I’m sure you do get emails from fans that thank you for sharing your story. I
    don’t think people that are put off by the mixed messages would take the time
    to tell you (well, I guess I am an exception,) they probably just move on. I’ll
    probably stick around for a while, but I’m going to get tired of pressing the
    fast forward button. I’m not even that interested in your technical advice (I find
    Lynda.com is better for that.) the value I get from you is your read on where
    podcasting is now and where it’s going. I think that’s something I can’t get anywhere
    else. But To be honest, it’s hard to take your editorial and branding advice
    seriously when you have your own issues in those departments.
    Anyway I’m not looking for motivation, in fact I don’t think
    it’s healthy or sustainable to have the source of your motivation be outside of
    yourself. I’m more motivated by attaining creative excellence then I am by
    worldly successes anyway.
    Anyway thanks for the chat, I hope you continue to find the success you desire.

  • SteviePuckett

    Colliers2 I like the idea you proposed…audio quality + speaking ability/content clarity + personal connection value = potential for podcast popularity.

  • jeffgoins Jeff Aman No worries, Jeff. I love your show!!

  • buckinspire

    JamesHickman1 Thanks for your feedback James.  Great example with Larry King.  When I dived into blogging almost four years ago, I wanted a name that was eye catching, clever, and memorable.  In hindsight, if I really wanted to build trust, a community, and be taken seriously, I would not have chosen such a “garish and silly” name.  I agree with your point about re-branding regardless of the new and noteworthy benefit.  Thank you again.

  • buckinspire

    Cliff Ravenscraft JamesHickman1 Thanks for sharing your core values and the Cali Lewis example.  Michael Port has an awesome quote, “There are no business problems, just personal problems.”  I called in with a question about my podcast when I should have called in about my personal problem of clinging to my stage name.  Thank you for not only taking my podcast to the next level, but taking me to the next level as well.

    Donald Fan

  • Hey Cliff, I only listened to the beginning of this show so far. Something that immediately came to mind is what Chip Heath calls “the curse of knowledge.” The curse of knowledge fills in the gaps in our own mind and we think the content we’re producing is of no use or value to people. We think “most people know this; it’s of no use to people.” The fact is most people probably don’t know every nuance of the subject like you do. And even a seeming minor detail may open up so many possibilities to the listener. Thanks for the great content, Cliff.

  • JamesHickman1

    buckinspire JamesHickman1 You know, I think calling
    it a personal problem might be going too far. Sometimes we just like things
    that are bad, that’s not really a personal problem. I secretly am a big fan of
    Tom Cruise, lol.
    A few years ago me and
    some professional friends got together to form a local arts advocacy group. When
    it came time to pick a brand name I already had a suggestion. It was a brand I developed
    as a teen. Inspiration Foundation. It was great! The initials are IF so the tagline
    was “What if?” I even developed a logo (with my best teenage MS paint skills)
    it was a light bulb that was designed to reminiscent of a question mark, the filaments
    of the bulb were a script logotype in the shape of a lowercase “if.” Thematic
    I pushed hard for it. But because
    I had developed an emotional connation to the branding it was hard to look at
    it with a critical eye.  The problem is “Inspiration
    Foundation” is also “garish and silly”. Like something you would hear in Sesame
    Street. One of my associates, an amazing branding guy, took me to the side and
    explained the silliness to me. He had salient concrete reasons why it was bad
    that I couldn’t argue with.  
    I still like it, but I like
    it in private lol. And I should say that just because it wasn’t a good fit for
    that organization doesn’t mean that wouldn’t fit for another, it would be great
    for a kids org or something like that. Same thing with Buck Inspire, it’s all relative.

    Anyway, we went eventually landed on Canvas. A great word. As a noun it something
    that gets painted and the verb form means to go door to door. A perfect fit for
    the group is. One parameter we created for ourselves is that everything we do
    or produce has to be beautiful. Form events, to promotional material, fliers,
    even our social media, everything has to be beautiful. “Inspiration Foundation”
    is just not beautiful lol.  
    Anyway don’t be too hard on yourself for liking the name. You can like something
    and know that it is not good (hipsters do this aaaaall the time.) It doesn’t reflect
    badly on you.
    One thing I have noticed about being an entrepreneur is that you don’t learn
    things in a curated way. In college you learn thinks in sequence. But in life
    lessons come when they come. It’s important not to stick to arbitrary decisions
    you made before you “knew” things. It would have been silly to go with a brand I
    developed as a teen, when I didn’t know anything about branding lol.
    Anyway good luck!

  • buckinspire

    JamesHickman1 Thank you for sharing your Inspiration Foundation story.  It really hit home.  Looks like we both have a thing for the word inspire.  I appreciate your thoughtful reply and good luck to you as well!

  • JamesHickman1

    buckinspire JamesHickman1 haha that’s funny i didn’t even notice that untill you mentioned it. Inspire is such a…. inspirational word lol

  • buckinspire Donald, it is nice to meet you!  I’m honored that my feedback has been valuable to you.

  • JamisonJones Thank you for this valuable reminder Jamison.  I needed that!

  • JamesHickman1 James, I do value your constructive criticism.  I’m certain that it will have a bit of influence on how I prepare future episode of my podcast. 

    While I will, overall, cover where podcasting is now and where it is going, that is not a core focus of the content that I create for this show.  I seem this as being more of a topic that I cover 1 to 4 times per year.  Otherwise, it will just have to be gleaned from what is being talked about in the show, overall.

    I realize that you have a hard time taking my editorial and branding advice.  It seems that you have an advanced understanding of these topics.   However, I know a great deal more today than I did in 2006 when I started this show.  I am continuing to learn and grow in my understanding of these areas of my business.   With that said, there are thousands of people who are very eager to learn what I’ve already learned and they haven’t experienced yet.

  • Cliff, 
    After listening to episode 359 and the beginning of 360, I just had to comment. Face it, Cliff, you’re the Simon Cowell of podcasting. We all want your critique because we know it’s so valuable, but we’re also terrified you’ll rip us and expose all our weak points. No, you’re not as mean as Simon could be, but you don’t sugar coat everything like Paula Abdul. 

    Thanks for keeping it real. BTW, I listen to every episode, too. I’m just sometimes a week or two (or 3, 4) behind.

    Regarding your “rambling” – Hey, it’s your show. If you weren’t providing great content, we’d leave. We’re still here. 😉

  • Scott L Moore Thank you Scott.  Your feelings are in light with the majority of the feedback that I’ve received.  I was a bit through off by how crazy busy the month of June got for me.  However, I made it through.  I know that I can’t be on the top of my game all the time.  Thank you for continuing to tune in.  I have a feeling that my best content is yet to come. 🙂

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