363 Permission To Relaunch Your Podcast And Much More!

by Cliff Ravenscraft on June 26, 2014

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RelaunchingImagePermission To Relaunch Your Podcast
During my current session of Podcasting A to Z, I had shared the story how I once did a complete relaunch of my Help I Got A Mac podcast by deleting the first ten episodes that I had published and restarting the show with a brand new first episode.

One student said that, by my sharing this story, I had eliminated all the anxiety related to producing the first few episodes of his podcast and that it took away all the excuses from him launching his podcast right away. Several other students, who were following our discussion, had reported that they were also encouraged by the “permission to relaunch” their podcast. It was immediately obvious to me that this would be a great topic for Podcast Answer Man. (00:31:45)

 
 
Taking Health & Fitness To The Next Level
In this episode, I took about fifteen minutes to share a topic that has been pretty heavy on my mind over the past several years. The topic is health and fitness. More importantly, I have a desire to focus on eating healthy and having regular intentional physical activity as a part of my everyday life.

Those who have known me since I first launched my business, know that I have been recording my progress in pursuing a balanced and healthy lifestyle for many years in my Pursuing A Balanced Life podcast. I know that there are a large number of self-employed folks who listen to my show that sit in front of their computers a majority of the day and who also deal with a lack of physical activity and who also deal with a high level of stress on an occasional basis. For this reason, I decided to share what I’ve been doing for the past three and a half weeks and who I hope to get back to a lifestyle that I once had back in 2009 through 2010. (00:03:08)

 
 
1New Business & Networking Hub Setup
I give a very special shout out to my good friend, Adam Raymer-Brown from Raytech Services, LLC, who helped me take my Business/Home Network to the next level. I encourage you to click here to see the photo album. (00:46:55)

 
 
Other Topics In This Episode
- Should I put my name into the title of my podcast? (00:16:22)
- Getting expert advice on acoustic panels. (00:26:16)
- Should I podcast standing up? (00:27:53)

 
 
Video Recording of this episode
This is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man.


 
 
Podcasting A to Z
Do you want to learn how to podcast but don’t know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session.

If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.

 
 
Upcoming Event Schedule
220calOne of my favorite things about traveling to, and speaking at conferences, is meeting members of my community. I always make it a point to host a community meetup wherever I travel.

Below is a list of events that you might be interested in. If you can make it to any of these events, I’d love to have the opportunity to meet you. If you are not able to attend the event, but are in that area, I’d still love for you to come to the personal community meetup that I will host in that town.

Podcast Movement Conference
August 16-17, 2014 – Dallas, TX
Affiliate Conference Link – Click Here

Platform Conference
November 9-11, 2014 – Colorado Springs, CO
Conference Link – Click Here
Use Promo Code “Cliff” to save $100

 
 
Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affiliate program only given to a hand selected group of podcasting experts. I’m delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.

 
 
Podcast Video Tutorials:
I have a growing list of video tutorials that I have created based upon the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

 
 
I Appreciate Your iTunes Reviews!
If you have ever read my blog post about how iTunes podcast ratings work, then you know just how valuable leaving a 5 star rating and/or a written review can be to a content producer.

I am so incredibly thankful to those who have recently gone into my listing in iTunes to provide a five star rating and a written review of Podcast Answer Man.

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31 comments
FredFirestine
FredFirestine

Hi Cliff! Lots of great info in this episode. I want to thank you in particular for your "monologue" about health and fitness. In 2008 I joined a private section of the old GSPN Community Forum called Health and Accountability. At the time I was about 40 lbs overweight, and frustrated about my lack of progress at losing weight while working my sedentary computer-related job. The encouragement from that group kept me going. I changed some things around with my exercise routine. I followed your lead and started calorie counting in July 2009. I reached my goal weight a few months later, and I've been improving my fitness ever since.


That starting point has led me to a passion for home fitness programs. I have met lots of people online with similar interests, which is a lot of fun. I started a blog and Facebook page called Home Fitness Geek (www.homefitnessgeek.com) to share what I am learning. 


My encouragement to the people you addressed with your advice, those who sit in front of the computer all day and know that their health is suffering, would be that I was there with you. I know it's frustrating, especially when there is so much work to do. Find an activity you enjoy, or at least one you are willing to try, and give it 20 minutes, several times per week. Trust me, there's a lot you can do with just a few square feet of space, no equipment, and an exercise video. You can walk outside or on a treadmill. (By the way, I wore out a treadmill during my weight loss journey.) As a famous TV exercise guy once said, "You can do iiiiiiiiiiiiiiiit!"  :-)


Thanks again, Cliff, for all your help! It seems appropriate that I am writing this after today's workout.

thatnickjones
thatnickjones

I have watched Leo Laporte's live stream and video podcasts since nearly day one (back in the TWiT Cottage) days. 


The funny thing is, I can count the number of TWiT audio podcasts I've downloaded on one hand. I just never listen to the strictly audio versions of his show. 


Cliff, I understand why you feel the way you do about Michael and Leo's focus on video, but you have to know your audience. 

tomok97
tomok97

Does relaunching the show like you discussed reboot your 8-week window for New & Notable?

RandyCantrell
RandyCantrell

The studio is coming along nicely! Congrats again on the new digs. Regarding podcast relaunching or rebranding, I'm in the midst of doing that myself. Still working through it, proof that no matter how long you've been going...sometimes you just gotta do what you gotta do.

pszpakowski
pszpakowski

Very professional looking network cabinet Cliff.  Great idea.  I may have to do something similar in my home.  Take care.

robflores
robflores

Unsubscribe from your podcast because someone doesn't desire to to follow your fitness journey? Surprised to hear you say this.

diynuru
diynuru

Lookin' good! Keep it up.

Ryan Gray, MD
Ryan Gray, MD

Congrats on 13lbs Cliff! Maybe not a question for this forum, but since you brought it up in the podcast, I'll ask here! What is the goal? I hear you talk about your business goals all the time, and those include long-term goals. I'm wondering if you have a long-term fitness goal as well - a S.M.A.R.T. one? The 10,000 steps a day is an awesome daily goal, but when you fall off that wagon, and we all do, having the long term goal will hopefully help you get back on sooner!

TrishJones
TrishJones

That's the spirit, Cliff ... I couldn't taint Mac with Windows. I forced myself to stick with Apple products since switching to a Mac in 2010. I fell in love too. So much so, my husband felt cheated on! Time for an upgrade now though - of the Mac I mean. 


I love your shows Cliff and I love your conversational style ... it keeps you and your show real. 

Cliff Ravenscraft
Cliff Ravenscraft moderator

@tomok97 Nope.  Only if you completely start over with a new rss feed and submit that new feed as a brand new show to iTunes.   Note: this would cause to you lose the subscribers you already have.

Cliff Ravenscraft
Cliff Ravenscraft moderator

@robflores That's not what I said.. ;)  What I said was... "If you don't think that (Focusing only in improving our technical skills as podcasters and business owners, but also taking care of ourselves physically) has anything to do with to do with what this message of Podcast Answer Man is about, then you should just stop subscribing to this show, because I really believe I really believe in the overall, holistic, approach to everything we do in life. I think it has everything to do with getting our message out to the world. 


This statement comes after a bit of feedback from "three vocal people" who complained that Podcast Answer Man contains too many long monologues that have nothing to do with the technical side of podcasting.


The purpose of this show is to help people take their message, their business, and their life (even personal life) to the next level.   


This show is not just about podcasting, it's about what one can accomplish with a podcast.

diynuru
diynuru

I took your advice. It's now April.... Your friendly DIYNuru.

thatnickjones
thatnickjones

@Cliff Ravenscraft I did!! He's mentioned that numerous times, but he has made a decision to move his network to a "video first" production. 


Obviously some people (like you) who only listened to the audio podcasts have unsubscribed, but TWiT is still financially sustainable, so he either his audience is tolerant of the video focus or more revenue is coming from video podcasts and live productions now. 

tomok97
tomok97

@Cliff Ravenscraft @tomok97 Thanks. I have a podcast we've been doing for a year or so. It seems to fit all of iTunes requirements for being featured (artwork, good audio, well produced open, etc.) except it's outside of their alleged window. I've been trying to figure out a way to break through that barrier. I'm really looking to avoid rebooting.

http://www.reviewstl.com/category/reel-spoilers/


I see similar podcasts getting featured that don't seem to fit the criteria (i.e., "We're broadcasting from inside a metal shed and recording on to cassette recorder.") Do you know if that 8-week window is a real thing? I see podcasts that appear to be well outside of that window getting love. So I'm kind of confused. lol


FredFirestine
FredFirestine

@Cliff Ravenscraft @robflores I agree. There are so many people in all walks of life who put their work ahead of their health. For instance, let's consider health care professionals! I am in a technical field, and I see people all the time who are very good at what they do, but their bodies can't keep up with the strain they are under. I remember so well the series of events Cliff talked about with the New Year's Eve podcast marathon followed by hospitalization. It was a scary time for all of us in the community.

Cliff Ravenscraft
Cliff Ravenscraft moderator

@tomok97 @Cliff Ravenscraft There is a difference between the New & Noteworthy and being "featured."  Featured or "what's hot" is hand picked by an editorial team at iTunes.  I believe.   You see, iTunes doesn't really reveal how they do any of that.


My advice is this.  Don't ever rely on iTunes to market your show.  You should create amazing content that your audience will love and then you should find that target audience and tell them how they can get the content that they will love.


Focus more on creating great content and learning more about sales and marketing.  This will yield you much better results than landing on the front page of iTunes.

TrishJones
TrishJones

@tomok97 @Cliff Ravenscraft I was listening to a podcast by Daniel J Lewis a few days ago and he was saying that the New and Noteworthy is not just for new podcasts and episodes of an existing podcast of his has featured a few times. What he was saying is that it's New, plus Noteworthy podcasts that get featured and that's where some people get confused since they think it's just to kickstart your new podcast. 


Not sure how you get your show to be recognised as noteworthy though. :-( He did suggest contacting iTunes and ask for your show to be considered. Whether or not that would work, who knows.

TrishJones
TrishJones

@Cliff Ravenscraft @tomok97 I couldn't agree more on this one Cliff. The only reason I mentioned it was to clarify what New and Noteworthy is. I would put creating podcasts in the same bucket as any content ... I can either try and force Google to notice me, or I can get noticed because other people are talking about me and my content.


Just as an aside, I read a looooong article last night about a guy whose cat site started sliding in search because other black hat SEO scammy sites were getting more visibility in SERPS.  I was amazed what he went through to take these sites down so his site would get back to the top, and after months and a victory at the end, he was selling the "how to do it." I thought to myself ... "WHAT!!" Just keep creating great content, build your tribe via your media platforms and decide to "be" the best in your market. Why waste time trying to take down scammy sites. What a waste of production energy.

tomok97
tomok97

@Cliff Ravenscraft @tomok97 Yeah, I'm certainly not using it as my only outlet. I'm also on terrestrial radio once a week plugging it and also an online radio station.  Additionally, we've had guests on to cross promote (when it makes sense with that week's movie). Jim Hill (a prominent Disney blogger) and Rich Handley (wrote several books about Planet of the Apes). 


However, I know iTunes is kind of the "magic bullet". I'm not just sitting and waiting but I certainly wouldn't reject their attention. lol


But if you have any other thoughts on how to get the word out, I'm all ears.  :)

tomok97
tomok97

@TrishJones @tomok97 @Cliff Ravenscraft Thanks, Trish. I actually did contact iTunes. (I'm a persistent lil' s**t.) And I actually got a real live person to respond to me. 


I was informed that I was submitted to their "editorial review board" but I haven't heard anything since. It's been about six weeks. I have no frame of reference for how long that process might take. I might have already been rejected. Who knows? lol

Cliff Ravenscraft
Cliff Ravenscraft moderator

@tomok97 I don't see iTunes as a magic bullet myself.   Other ideas?  Don't get me wrong, I think iTunes is great.  But simply as a tool for listing podcasts that are available.  Yes, if someone is searching for your topic and your show pulls up in the results, that is great.


However, real marketing is when you go out and seek your audience and explain to them what the benefits are of what you have to offer.


1. Press Releases


2. Be interviewed as a guest on other podcasts that have the same target audience of your show (Doesn't have to be the same topic as your show, but can be.


3. Host a Facebook or LinkedIn Group around the niche topic of your show.   Engage and serve people there.


4. Get press coverage, local tv and newspaper coverage.  Check out http://PodcastAnswerMan.com/newsworthy


5. Sponsor other podcasts (or advertise your show on their show)


6. Buy Facebook Ads or do a  Google Adwords campaign


7. Look up the countless number of ways that are online about how to market any product or service.  The above are just a few off the top of my head.

Cliff Ravenscraft
Cliff Ravenscraft moderator

@tomok97 @TrishJones Congrats on getting a live person.  I wish you great luck in getting them to feature you.  Outside of that, I still feel more strongly about the advice of not depending on iTunes to market your show. ;)

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