406 Twitter Wins! I’ve decided to use it as an information network and focus on Facebook for deeper engagement.

by Cliff Ravenscraft on May 30, 2015


The title, posted above, really does say it all. I encourage you to listen to this episode if you would like to learn how I’ve completely changed the way that I am using Twitter and how I’ve managed to turn my experience with Facebook into the best social networking experience I’ve ever had.

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  • Hi, Cliff. I loved your episode talking about your new mode for using Twitter. I have a question about your use of Facebook. I notice you use a personal page versus a business page. What are the plusses and minuses of this approach?

  • I used to have a page, many years ago. I found that, because I have a personal brand, I was wanting to publish content in both places become some were following my page and some were connected to my personal profile.

    I found that with a personal profile, I get more visibility in the timelines of those that I am connected with as friends compared to when they were just “likers” on the page.

    The downside is that I don’t get the ad campaign functionality on my personal profile. So I can run a Facebook ad campaign on my Podcasting A to Z course, my training tutorials or my podcast equipment unless I go back to having a page.

  • Appreciated this one a lot – but want to ask you something …

    According to Facebook – https://www.facebook.com/help/217671661585622

    ** Personal profiles are for non-commercial use and represent individual people. **

    I’ve always been nervous about using my personal page in a professional sense as what I do is very commercial. Do you have any concerns about this?

    This too – https://www.facebook.com/help/201994686510247

    ** It’s against the Facebook Terms to use your personal account to represent something other than yourself (ex: your business). If you’re using your account to represent something other than yourself, you could permanently lose access to your account if you don’t convert it to a Page.

    I just get nervous – what with folk like us having our personal brand as our business

    Very curious to hear what you have to say ๐Ÿ˜‰


  • Long ago, when dinosaurs roamed the earth, and I was just getting into social media (around 2007/8), I was posting all my business stuff on my personal page, but I got a number of complaints from friends, so I switched over to the Business Page format. I just wish it were easier to get better interaction on the Business side of things. But that’s what Social Media Examiner and other experts are there to teach me, right? ๐Ÿ™‚

  • Paul, I am not concerned about either of the passages that you have quoted above. I’d say about 99.999% of what I post on facebook is all about me, as a person. I post post-workout selfies, I post family selfies, a few random personal updates here and there.

    Every now and then, I share that I’m excited about a new Patreon supporter or I might mention that I’m excited about a Podcasting A to Z course that I have coming up and that I might share that I have a few seats available. However, I’m representing myself as Cliff Ravenscraft, a person, not Podcast Answer Man, the business.

    If I were trying to use my personal platform as a marketing and advertising platform for my Podcast Answer Man business, then I would be a little concerned.

    I can see a day, in the future, where I may want to use Facebook’s ad platform to market my online courses, my podcast equipment packages, and live events. In the even that this day ever comes, I will surely set up a business page on Facebook.

    However, my usage of all social media, up to this point, has been to use it as a person (Cliff Ravenscraft) simply connecting and networking with others, online, in a very social way to build deeper relationships around shared passions.

    I’m a bit of an oddball in that while I am strategic in some ways, I don’t sit down and plan out a social media strategy where I track ROI on social media campaigns and such.

    I build relationships where I try to have a positive impact in the lives of the largest number of people possible, even if that impact has nothing to do with the niche focus of my business. In the long run, people who try to find ways to return value to me and I’ve been blessed to have many thousands of of folks who are always telling others about me and the ways that my business can help them.

  • Thanks!

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