421 – Changes To This Podcast, iTunes Ranking Algorithm & Copywriting Tips to Persuade and Profit from Ray Edwards

by Cliff Ravenscraft on October 6, 2015


Changes To This Podcast
I spent twenty minutes of this episode talking about changes that I had made to my production of Podcast Answer Man from episodes 409 through 418, the results of those changes and my content strategy for this podcast moving forward.

Check out my Pursuing A Balanced Life podcast (00:20:06)
In this episode, I shared a request for you to take a listen to three recent episodes of my Pursuing A Balanced Life podcast. Below are the links to the three episodes I mentioned.

Episode 623 – My Full Review of the book “The One Thing”
Episode 624 – What Do I Want My Life To Look Like In 10 to 20 Years?
Episode 625 – My New Mission Statement

iTunes Ranking Algorithm (00:24:03)
Today In Podcasting is a podcast that was very consistent from February 2006 through February 2008. Since that time, the hosts of the show have occasionally released a new episode. Recently, I was honored to do an episode of this podcast with Gary Leland, Rob Walch and Paul Colligan. During the episode, Rob had shared some research that he had done that revealed the algorithm that iTunes uses for its ranking of the top podcasts in each category of iTunes. That algorithm is given and broken down here in this episode.

Copywriting Tips to Persuade and Profit from Ray Edwards (00:32:00)
I was looking for ways to take my email and written marketing to the next level. I often struggle with writing great emails and crafting compelling sales messages in written form.

In the past, I’ve simply relied on the simple,“Here’s what I have; it’s good; buy it if you want to.” The fact is that this has worked with some mild success. However, I know that I could get my valuable products into the hands of more people if I were to take my copywriting skills to the next level.

The cool thing is that I happen to be very close friends with one of the masters of Copywriting. Ray Edwards has worked as a communications strategist and copywriter for some of the most powerful voices in leadership and business. Some of his clients include New York Times best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker and many more.

I had Ray join me in this episode to share some tips that will help you write copy that persuades, promotes and boosts the sales of your products and services.

Also, as a bonus, Ray has agreed to give my community two free gifts when they sign up to watch the free training mentioned in the interview.

First Gift – 3 Email Templates that will help propel your email marketing into overdrive…

Second Gift – 100 Headline Templates that “grab your readers by the eyeballs” every time!

Click here to get those free gifts now

Special Thanks to my Patreon Supporters
I am so incredibly thankful for those who have decided to show their support the podcast content that I produce by becoming a Patreon supporter. Your support helps me in my mission to create content designed to help others take their message, their business and their life to the next level.


Podcasting A to Z
Do you want to learn how to podcast but don’t know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session.

If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.

Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affiliate program only given to a hand selected group of podcasting experts. I’m delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.

Podcast Video Tutorials:
I have a growing list of video tutorials that I have created based upon the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

Subscribe To The Podcast Answer Man Podcast:
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Every Friday, I send an email sharing my best advice, tips and strategies related to podcasting. Each of these weekly emails contain relevant and actionable information that can help you no matter where you are in your podcasting journey.

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  • Thank you so much for the info about the iTunes ranking algorithm…so so good to know!! Thank you for how you share and for the opportunity to learn from you here. Blessings to you!

  • I’m thrilled that you enjoyed the show. Thank you for the feedback!

  • Thanks Cliff! HUGE info here and appreciate you shining light on this. Love to you and the fam – JT

  • Thanks for the feedback Josh. I was so thankful to finally have some clarity on the algorithm. Have a great weekend.

  • Musanete Sakupwanya

    What’s really cool, is that I STARTED listening to your show from 409. I was walking home, and said to myself, “I MUST launch my first podcast before the end of the year, I need to start looking into this seriously”, and your website came up on my phone. I want to do this here in South Africa, help people launch podcasts. (Already have my first client before my first episode has even been launched)

    You really do have a huge library of content that’s helped me with equipment, music, content, opportunities…etc. So if it’s time to get into a bit of a different direction, then Cliff, you have literally EARNED it a million times over. Those of us who are still to get off the ground, should be able to navigate your previous episodes and get the help you’ve offered through your tag cloud.

    Thank you for what you’ve already done. And thank you for where you’re going! You’re a flippin’ legend!

  • Thank you so much for the encouraging feedback. I wish you great success with the future launch of your podcast!

  • Hi, Cliff. I have a question: how do I track subscribers in Libsyn? I can see the downloads, but I have not way of knowing how many subscribers, either current or new, I have.

  • It’s not possible to know, for sure, the number of people who have hit that “subscribe” button. However, what you can know is the “average” number of people, per episode, that are downloading your show.

    I’d take 10 recent shows (skip the two most recent episodes, as they will still be getting downloads coming in as people get caught up). Add the total number of subscribers for those ten recent episodes and then divide that number by 10.

    You can assume that this is the number of folks subscribed to your show, since they are, in fact, consistently listening to each new episode.

  • Thanks, Cliff!

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