435 – The Podcast Is The Thing We Love Most Out of Everything! An Interview With Scott Stratten

by Cliff Ravenscraft on February 5, 2016

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Scott Stratten
ssonlineIn this week’s episode, I’m delighted to share an interview that I did with Scott Stratten, president of UnMarketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Scott is also an alumni of my Podcasting A to Z group coaching program. In the past two years, Scott has produced over 100 episodes of the UnMarketing Podcast, along with his wife Alison. I invited Scott to share what he’s learned from his podcasting journey so far.

I’m certain that you’ll come away from this episode with many valuable takeaways. Below, you will find a list of notes that I took while listening back to the interview for myself.

– Scott says he was seven years late to the party, but he jumped right in and took bold action with his podcast.

– Scott viewed blogging as a chore and found that, as a public speaker, a podcast was a natural fit for him to remain consistent when it comes to providing valuable, ongoing content for his community.

– Scott loves doing the podcast together with his wife Alison. It is something that they still get “giddy” about doing even two years into producing the show.

– Out of all the things that they do in their business, Scott says that podcasting is the thing that he and Alison love most.

– Scott rents a professional studio and full production crew once a month to record a month’s worth of content in one day.

– Scott’s production costs are just under $1,000 per episode.

– Scott shares how and why he partnered with CBS for the audio distribution rights of his podcast.

– Scott shares a lot of detail regarding his $150,000 per year podcast sponsorship.

– And much more…


 
 
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If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.

 
 
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  • Excellent stuff. Informative, encouraging – and Scott has a great sense of humor, too.

  • Thank you for your feedback on this episode Ken. I am thrilled that you enjoyed it. I hope you have an amazing weekend!

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