466 – How Luria Petrucci Saw Podcasting As An Opportunity To Change Her Life

by Cliff Ravenscraft on September 9, 2016


In this week’s episode, I share an interview with Luria Petrucci (formerly known as Cali Lewis). Luria was one of the first video podcasters whose videos have been viewed over ONE BILLION TIMES. Luria transparently and authentically shared what her entrepreneurial journey has been up to this point. I am confident that you will enjoy this episode.

By the way, as you may know, I’m an “audio guy.” If you are looking for someone who is as passionate about video (specifically live streaming), as I am about audio podcasting, then I want to encourage you to check out the free tutorial that Luria has made available at GeeksUniversity.com/livestream.

Podcasting A to Z
Do you want to learn how to podcast but don’t know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session.

If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.

Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affiliate program only given to a hand selected group of podcasting experts. I’m delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.

Podcast Video Tutorials:
I have a growing list of video tutorials that I have created based upon the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

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  • Luria Petrucci

    Thanks SO much for having me on the show, Cliff! You are so inspirational and motivational. It’s an honor to be on your show. If anyone has any questions or anything, I’ll be checking here for comments or you can tweet me of course. πŸ™‚

  • Mark Dowding

    Another great episode. The enthusiasm is infectious. Between this and the Leslie Samuel episode, I’m not sure how you follow such high energy πŸ˜€

    I have to admit that Luria got me hooked with her openness and honesty. I think that is the big takeaway from this, for me. I checked out her content because she comes across as someone who is trustworthy and honest.


  • Luria Petrucci

    Thank you for that, Mark. People want to follow humans, not corporations these days. The internet has opened up an entirely new world and if we keep trying to protect ourselves and display nothing but perfection as content creators, it’ll do more harm than good.

    And there’s NO way I can come close to Leslie’s enthusiasm LOL! He’s a good friend and I am inspired by him every time we talk. As am I when I talk to Cliff. Love both those guys! πŸ™‚

  • Phil

    Cliff, its almost as if you are over my shoulder watching the problems I face when you chose to record these podcasts. I literally am sitting here having a war with Camtasia because my audio and video keep getting out of sync.

    Its almost like I need a course on the video side of recordings. Thanks for bringing these guests to the podcast. Much appreciated.

    By the way, have you ever considered modifying A-Z for those of us who are interested in creating audio courses vs podcasts?

  • It was my great pleasure. I’m honored to call you a friend.

  • Phil, I’ve never created an “audio course” myself (at least not yet). However, there are so many thoughts and ideas racing through my head about future products and services down the road. Stay tuned. πŸ˜‰

  • Phil

    Well, don’t let someone like me, who is just beginning their internet business give you ideas. I think there’s a bible quote about the blind leading the blind :-D…

    Seriously though, I see so many potential things on your site. Like packaging up your weight loss strategy, teaching people how to do audio courses. But even more then that, simply teaching folks how to create a community.

    Plus your pretty darn good at podcasting. I was listening to several different podcasts with my wife and she said, those other guys sound like they are forcing it but that Cliff guy sounds welcoming, so you must be doing something right. Keep it up!

  • Thank you.

  • Phil

    Thank you! I can’t afford your course or your podcast equipment yet but after December, when I launch my new book, I hope to make enough sales that I can at least buy your equipment package.

    Question, I’ve got a Blue Yeti Mic, and Audacity. I’m into Episode 25 of my podcast, I record two episodes a week. Would you recommend I invest in your equipment package or your podcasting A-Z course. I think A-Z is $400 more so it’s not a big deal.

    I’m just trying to figure out what would have more impact?

    What I mean by this, is could I do decent enough sound quality with a Blue Yeti? If so, then I imagine your course would teach me how to set this up as well as helping me to better structure my podcast recordings.

    I go and record myself in one take, I have the naturally gift of being able to talk on the fly, but I think if I learned how to structure my podcast it could be better.

    Sure, I could google all of this but the amount of time and conflicting information out there would probably cost me more in the time it would take away from me producing content.

    Thanks again!

  • It is possible to produce a very decent sounding show with the Blue Yeti if you get mic placement just right and you have a decent recording environment. These are things I could go into greater detail about in the course.

    I do believe that allowing you four weeks of direct access to asking me any questions you want about podcasting would probably offer more than upgrading your equipment. Especially since it is possible to upgrade your equipment at a much lower cost than you might imagine, down the road.

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