478 – Black Friday Sale Automation: How I generated thousands while on vacation with my family.

by Cliff Ravenscraft on December 1, 2016

Truly Passive Income:
In this week’s episode, I share a step by step breakdown of how I set up each part of the automation for my Black Friday through Cyber Monday Sale. After this setup process, my family and I headed out to NYC for Thanksgiving. I was away for five whole days and didn’t even take a laptop computer with me. Everything went as scheduled and I returned home, having generated more than six thousand dollars while I was away.

But Isn’t Discounting A Bad Idea?
Over the years, I have noticed that not many of my online marketing friends offer Black Friday or Cyber Monday sales. In fact, my friend, Derek Halpern from Social Triggers, created the following video three years ago explaining why offing discounts for these sales is a very bad idea.

In the episode, I share my thoughts related to the points that Derek brought up in the video above. I also share why I have continued to offer a Black Friday through Cyber Monday sale every year in spite of this advice.

 
 
Links Mentioned In This Episode
Email List Building Webinar: http://PodcastAnswerMan.com/emailwebinar
Podcasting A to Z Information: http://PodcastingAtoZ.com
ConvertKit Affiliate Link: http://PodcastAnswerMan.com/convertkit
New Kajabi Affiliate Link: http://PodcastAnswerMan.com/kajabi


 
 
Podcasting A to Z
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If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.

 
 
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Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affiliate program only given to a hand selected group of podcasting experts. I’m delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.

 
 
Podcast Video Tutorials:
I have a growing list of video tutorials that I have created based upon the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

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  • Phil

    Cliff what are your thoughts on discounting your seed launches if your courses and then selling your courses for full price once your done. I tend to discount my course and I response my audience helps me build the course and then I launch it at full price.

  • Cliff, thanks for this excellent episode. It was a real pleasure to hear you so jazzed about this automated process using multiple tools. And adding the contrarian point of view from Derek Halpern was brilliant. Adding a contrarian argument only adds to the already thought provoking content you’ve created. Keep up the great, and more importantly inspiring, work!

  • Phil, I do not have a one size fits all set of thoughts on this. I take every situation on a case by case basis and weight the pros and cons as I approach each new thing.

  • Thank you Keith. I appreciate that you took the time to come here and share your encouraging feedback. I appreciate you letting me know that you enjoyed this episode and what you liked about it. Have a blessed week!

  • Hi Cliff, I’m curious about how you get alerts for sales of your products and affiliates now that the boxcar app is discontinued? I remember you were using boxcar to get the CHA CHING sound wherever you generated income through your digital products, etc. Thanks for another great episode!

  • I use Zapier to send purchase notifications from my New Kajabi account into my HelpScout Support ticket system. I have the HelpScout app on my phone and it sends me push notifications for each new message that comes in.

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