I (Cliff Ravenscraft) launched the Podcast Answer Man podcast back in December of 2006, one year after I started podcasting. I had been approached by several people, asking me to help them to launch a podcast. Technically, I was still podcasting as a hobby at that time and I had decided to start doing some paid consulting work on the side.
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Three PAM Episodes Per Week?
In this week’s episode of Podcast Answer Man, I explain why I had recently given a great deal of consideration to the thought of producing three 20 minute episodes or two 30 minute episodes, per week, instead of continuing my production of one 60 minute episode each week.
There are three reasons I had considered this change. First, I thought it would be good practice to apply the SCORRE method to each of my podcast episodes, having a focus on a single subject and one objective for each episode. Second, I thought it might make it easier to turn the archives of this podcast into a knowledge base where it would be easy to point people to a show with a single topic per episode. Third, I knew that if I doubled or tripled the amount of episodes I produced each week, I knew that it would increase the number of downloads that iTunes tracks, thus increasing my ranking and exposure within the iTunes podcast directory.
Ultimately, I came to the decision that I will not be moving to multiple episodes per week based upon three potential drawbacks. It would create a break in my consistency. I fear that I would end up overfeeding my audience, and it is simply a great deal more work to produce three shows in a week as compared to a single episode.
Tech Resource of The Week
This week’s Tech Resource of The Week is Scapple from http://LiteratureAndLatte.com. I attempted to explain what this tool does within the episode. However, I think it’s best understood by seeing what can be created with it. As promised, you can see the image or download the pdf that I exported to see the notes I used to produce this episode. Of course, their website has some other images that will inspire you as well. This is an amazing piece of software for just under $15.
Podcasting A to Z|
I am very excited about the fact that the next session of Podcasting A to Z will launch this coming Monday, May 20th. I’ve actually hired a consultant from my referral network to help assist me with answering technical questions. I’m completely reorganizing the weekly assignments to spread out the setup of the podcast more evenly throughout the four weeks of the course and I’m going to finally get the chance to produce the Guide To Recording Co-Hosts, Guests, & Telephone Interviews!
If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details and use discount code “PAM” to save $100 off the cost of the course. I look forward to potentially working with you starting on Monday.
Podcast Mastermind Update
I launched the Podcast Mastermind back in February 2012. When I first announced the details in episode 246, I had no idea that this organization would be as successful as it has been and that so many lives would be positively impacted by it. In this episode, you’ll get to hear a testimony from Podcast Mastermind member Wade Wingler. To learn more about how you can get involved in the Podcast Mastermind, visit http://PodcastMastermind.com.
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