As a member of the Podcast Mastermind I have had the privilege of watching, first hand, as Cesar Abeid effectively integrates the marketing of his business within the Construction Industry Podcast.

What I love most about Cesar's approach to integrated marketing is that he has not turned his niche podcast into full out commercial for his business. While at New Media Expo, Cesar was interviewed by Amanda Coolong of TechZulu. I encourage you to watch the following video and allow it to inspire you on how you can promote your business with a podcast without directly trying to sell anything.

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