Feedburner – Is The Sky Really Falling?

by Cliff Ravenscraft on September 21, 2012

Update: I recorded episode 278 after posting this blog post. Click here to listen.

I typically get between 40 to 100+ emails each day with quick questions. However, today may just break a record. This morning, I returned from my walk only to find an unusually high volume of emails, Twitter notifications, Facebook messages, etc. It seems that something had happened with Feedburner stats and a lot of people are worried.

One email has the subject “Feedburner Disaster” and reads, “I’m sure you’ve been inundated with e-mails about feedburner, just wanted to state another case where a feed (mine) has gone to zero subscribers. I really look forward to any info you can share on this. There’s a lot of grim predictions going around about feedburner and I know that you will give us the facts. Thanks!”

One of my friends on Twitter wrote, “Feedburner is broken this morning and gettin’ me down. Cliff? Ideas?”

Another email says, “I keep hearing rumblings about Feedburner going away….. How will this affect our Podcasts? Any thoughts?”

The first thing I did was to log into Feedburner to check my own feeds. Sure enough, as you can see in the image below, it seems that Feedburner is reporting that all my podcast feeds have zero subscribers.

The next thing that I did was to look at the actual feeds themselves to see if the rss feed content was there, along with my podcast media enclosures. I have confirmed that everything looks fine as far as that is concerned.

The next thing I did was to go in and generate a brand new Feedburner Feed, from scratch to see if I had any problem getting a new feed set up. This process continued to work flawlessly and I have confirmed that I can subscribe to this new feed and all the media content can be delivered to any podcatcher out there.

My consulting/coaching clients, my Podcasting A to Z students, and all those who have gone through my video tutorials know that I have always warned against following Feedburner stats. If you want to judge the size of your audience, do it by the number of people who are actually downloading each of your episodes. By doing this, you’ll also capture that group of people who are clicking the play button right from your website.

Media hosting services, like Libsyn and Blubrry, have built amazing algorithms that are great at giving you a more accurate picture of the number of unique downloads you get to each of the episodes that you put online. While this post is not about stats, there are a number of other amazing things that these media hosting providers can tell you about your audience.

Back to my thoughts on Feedburner. Here’s the deal. I recall people worrying about the use of Feedburner as far back as 2005. There certainly are some potential challenges to allowing a third party service to manage something as critical as the main connection between your audience and your content.

However, there are potential challenges with allowing a domain registrar to manage your dns records, or allowing a hosting company to manage the service patches on your web server. There are also potential challenges to allowing a web based company to manage all your email accounts in the cloud. The list of potential challenges of trusting any technology is quite long.

Since 2005, I’ve had my sites hacked due to a certain web host’s security flaws. I’ve seen my own media hosting company have an issue where my media files were not being delivered due to technical issues on at least ten to fifteen occasions (Usually never more than 1 to 5 hours at most). There have even been at least one or two times where I can recall that Gmail was unaccessible, worldwide, for more than an hour.

In all the time that I’ve used Feedburner, I’ve only had one single issue. That one issue is that they have a file size limit of 512K for the original xml file. This has been a known limitation that I’ve had no issue working around in all my history with podcasting.

Back in the early days, we had only a few options to choose from. We could hand code our own xml files (I know many podcasters who still do this today). We could use stand alone software to build our xml files. Or we could use Feedburner to make the setup of an rss feed with iTunes tags as easy as possible. There were a few other options back in the old days. However, many of them caused more issues than they addressed.

Today, there are a number of other options for creating an rss feed that works well with the Apple Podcasts Directory. One of my favorite plugins these days is the Blubrry PowerPress Podcasting Plugin. It is possible, today, to use nothing more than WordPress and this plugin to get your podcast up and running.

There have been enough times where I’ve attempted to use the channel or category podcasting options for clients and ran into an issue where feeds would not generate properly because there was another plugin that conflicted with PowerPress. In all fairness, the conflict, in each of these situations, was due to the result of poor coding on behalf of the other plugin causing the conflict.

However, I know far too many people who use these offending plugins and as a result, I have opted to continue to teach a method of setting up a podcast that has not, YET, failed me. That method includes the use of Feedburner.

Now the “anxiety” over the thought of using Feedburner heated up quite a bit when a competing 3rd party rss feed service, Feedblitz, wrote a blog post with the misleading title, “FeedBurner Shut Down: The Facts – and Tales from the Front Line.

On July 26th of this year, Feedburner had made a decision to shut down its Twitter account, an account that it had not posted to in over a year. That same day, they also announced that they were shutting down their AdSense For Feeds blog, a blog that they hadn’t posted anything to since October 2010.

Up to today, it was pretty easy to pass off what Feedblitz has been doing as nothing more than using scare tactics in an attempt to get you to switch over to their service for the management of your rss feeds.

I certainly have my own reasons for using Feedburner and my decision to do so is not born out of ignorance. But I do agree with the heart of the message that Todd Cochrane shared when he blogged about this issue. He wrote, “If you were ignorant enough to use FeedBurner in the first place, don’t be foolish and switch to a service that is crying wolf and suggesting Feedburner is going away!”

As of today, Friday, September 21st, 2012 at 11:10am Eastern Time, I still do not believe that Feedburner is going to shut down. I have confirmed that they do seem to be having a technical issue with their stats reporting. However, at this time, I see that content delivery is still 100% functional.

It is possible that I could be proven wrong. However, I am not yet convinced that the sky is falling. My own prediction is that the stats issue will be fixed within the next 24 to 48 hours. If this is true, I still urge all podcasters to ignore Feedburner stats.

If at any point, Feedburner stops updating our feeds, which would halt the delivery of our content to our audience, for more than 24 hours, it is at that point that I would begin to have anxiety over this issue.

I will admit that today’s event, and the reaction to it, does cause me to think that it’s time for me to build a contingency plan. It is likely that if I am ever forced to make a change to my method of building an iTunes optimized rss feed that will work in every situation, I will tend to lean toward utilizing or creating software that would allow for the manual creation of an rss feed, outside of WordPress.

This is going on my “Project List.” However, unless I become convinced that the Feedburner Sky really is falling, this would be something that I would have custom built in 2013. Only time will tell if I need to bump it up on my list of priorities.

For those who are experiencing a great deal of anxiety over this Feedburner stats issue, I suggest not losing too much sleep over this and see if your feed stats are back up by Monday.

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  • davedufour

    [email protected] [email protected]’m a BluBrry customer for two podcasts (one just launching), and I’ve been happy.  They are quite responsive to questions, etc. as well.

  • DanielJLewis

    [email protected]@Cliff [email protected] would say that Blubrry is the _easiest_ media host because you can upload right from WordPress when you’re writing your shownotes. But they are also more expensive.

  • [email protected]@[email protected] like Blubrry.  Though I also like how I can upload a file to libsyn, schedule it for later, and still share the direct link to that file with a select group of people before it publishes.   Also prefer Libsyn stats layout.  Though I know that BluBrry is almost finished witha  complete rewrite of their stats layout.
    Both are great solutions.

  • drlamar

    [email protected] [email protected] – regarding DropBox… I can tell you that it WILL NOT WORK.  One of my chiropractic colleagues uploaded a 66 MB audio file to his public Dropbox folder and then posted it on Facebook.  Within a matter of hours DropBox sent him an email suspending his public folder for 3 days.

  • [email protected]@jeff4justice I would suspect nothing less than that. 
    Thanks for a real world case study on the matter.  Hope you are doing well Dr. Lamar!

  • waylandprod

    Been wondering myself about the long term plan if feedburner is no longer an option. There don’t seem to be many, if any, services that can support Podcasts like mine. http://feeds.feedburner.com/itpc/wwwwaylandws/Wayland_Productions/Were_Alive_-_Podcast/rssxml — Contacted Feedblitz, and they said they can’t support the sort of thing I do.  The other wordpress data tracking options aren’t really options because I use a program called “Feeder” because I want full control over the meta data. Feedburner has been great because no matter if we switch hosting servers, all our subscribers haven’t been affected since they all point to the feedburner feed and not the original rss location. The real question is now what? Our business relies on feedburner as the backbone of our feed, and if feedburner’s future is in question, we might be backed into a tight corner.

  • @Cliff Ravenscraft
    I do not see how Libsyn works as a viable media host for me. It makes no sense. One of my demo files alone is too big for their $40 or $70 monthly plans.
    I have a growing YouTube following and am ready to get into podcasting and want to do a weekly 1 hour show. That’s about 240 shows per year. I also want to sell my own ads and stay away from those media hosts that force ads. Living in poverty I cannot afford more than $70 per month for media hosting.
    I actually live in my SUV. The amazing thing is that despite living in poverty out of my SUV, I have built my YouTube following and my vids have appeared on 5 major blogs and I’ve been featured on major TV show Good Day Sacramento. Some of my vids feature interviews with nominees and winners of the Nobel Peace Prize, Academy Award, Emmmy Award, and Grammy award – sometimes in my SUV. Celebs featured in my original vids include the Goo Goo Dolls, Roseanne Barr, Wanda Sykes, Tavis Smiley, and Jesse Ventura. I’ve accomplished all of this as a 1-person crew with no publicist.
    My setup is:
    -Record using itouch cam (now have the stereo TasCam im2 for it)
    -Because my laptop is a slower one, I edit the vid through Windows Live movie maker to reduce the video file to work for my video editor
    -I edit the WMV file using Pinnacle editor and save as an MP4 then I upload to YouTube
    Pinnacle also allows me to save as a stereo MP3 with various bit rate options (not that I understand what that means). At http://www.filesharesite.com/files/201209/13484154012011_12-20-11_C4C_Mark_S_Allen.mp3 you can hear an example – prior to getting the Tascam mic.
    I do not have an audio only recorder.
    I contacted Libsyn and one of their reps sent me info regarding compression – it details a method involving iTunes. Other research suggests using Audacity to compress files. I am still trying to learn and understand what compression and all this bitrate stuff means but I am not getting it yet. If I understand correctly this means I may be able to make my mp3 files smaller to a size viable for the Libsyn plan. Is that right?  I am researching this today.
    I was shocked to learn that this whole process of podcasting was not as easy as being on YouTube or Facebook. I did some crowd funding and raised enough money to hire a great web designer who understands the RSS to Feedburner to iTunes process – I certainly do not get it.
    Now the question is can I really pull this podcasting plan off financially? I made a business plan and researched for weeks the entire podcasting market and read all of the reports by Edison and others. I felt I comprehended the basics but I just did not realize how tech savvy I would have to become. I am the creative type, not the tech type.
    Can I get 20 shows per month on any of their plans if I compress the files – whatever this means? How can I figure this out?
    I am confident that I can produce a quality show, grow my niche audience to a size that will attract advertisers and attain success in the podcast world. But in poverty I just cannot afford more than Libsyn’s $70 plan and I am not even sure if I can compress files to a size that will enable me to fit my 20 shows per month on their service.
    Are there any viable options for me at all or will I be stuck hosting on a steam only media host like Mixcloud (which means no iTunes) or is Radio4All viable?
    Or is it possible to compress 20 1hr shows per month to fit them on a Libsyn plan if I can figure out how to do this.
    If anyone has any advice please let me know. Thank you.

  • [email protected] What is it that is so unique about what you do that Feedblitz can’t support?

  • davedufour

    [email protected]@Kelly Whalen I have VERY few e-mail subscribers on Theatre Geeks.  Are those the subscribers  you’re talking about, Daniel?  I can send THEM an e-mail explaining the situation.  Given Google’s lack of response on this, I’m wondering if this isn’t the time.  Also, does the redirect cause iTunes to automatically switch its URL or is that more complicated?

  • drlamar

    [email protected] [email protected] Cliff – I am doing well.  Landed my first sponsor the other day. 🙂  …. To complete the case study, I ended up hosting my colleagues media file on my Libsyn account which was able to stand up with ease to traffic that was thrown its way.

  • [email protected] Sweet.  Congrats on landing your first sponsor.  That is great news!

  • David Dell

    Regards RRS building outside I just downloaded Podcast Spitter from the Mac App store $2.99
    Looks Interesting, but still waiting to get it downloaded to give it a real check out.

  • David Dell

    Well as I have said in my G+ comment I have been using Feedblitz, but regards RRS building outside I just downloaded Podcast Spitter from the Mac App store $2.99 Looks Interesting, but still waiting to get it downloaded to give it a real check out. Yes Cliff I agree I dont think the sky is falling out just right now, BUT I do think caution should be used, and more prudence with using ‘anything’ that Google then goes on and purchases. There also now concerns with googles recent purchase of NIC the photoshop plug in company among other things. Some of the purchaes they make are so ‘unrelated’ or ‘unclear’ as to where they fit or what the reason for purchase was. When its that unclear then what ever…that should be a concern.

  • [email protected] Dell Thanks for the feedback David.  Many have shared your concerns with Google owning Feedburner since they purchased it back in June of 2007.  The stats outage that caused this panic has been resolved.  So Google did jump right on top of this issue and fixed it.  This should be at least some relief to many.

  • DanielJLewis

    [email protected]@Kelly Whalen Email subscribers are the easiest to move because you have the email addresses in FeedBurner. You wouldn’t have to email them, just transfer their addresses to a new system if you wanted to leave FeedBurner.
    And speaking of leaving FeedBurner, I recorded how to do that: http://theaudacitytopodcast.com/tap097-how-to-leave-feedburner-in-depth-audio/

  • waylandprod

    I’ve had feedburner report 0’s in the past, but never for that many days. But, odly enough, I went back today to check my stats and they had all been filled in with accurate data. The 0’s were gone. So, whoever fixed it did it correctly. I didn’t lose any statistics.

  • BretFarmer

    In the past I have used the software Feeder from Reinvented Software for creating the RSS tags. I recently followed the steps in Learn How to Podcast 101 and started my own podcast using the free Posterous account for now. I plan to move it soon, but for now I just posted my second episode. My questions are:
    1. why would Feeder not be a good plan B to Feedburner?
    2. does anyone know if Feeder can also do ID3 tagging?
    3. at what kind of download level should I be looking to move off Posterous to something like Libsyn? I was shocked to get 97 downloads in my first week…that’s why I ask.

  • [email protected] know… It’s almost as if Google still had people working on Feedburner. 🙂
    Of course my sarcasm isn’t directed at you… Just saying that I figured it would be cleared up within a few short days.   Glad that it has been.  And to think… Not a single podcast episode went undelivered through this. 😉

  • [email protected]’ve never used Feeder and even after today, still do not see a reason to swtich away from my recommendation to use Feedburner.  
    As for your question about Posterous, I’d say that 97 downloads in your first week will mean that you’ll be running out of the amount of bandwidth that they will allow you on their free account pretty darn quickly. 😉

  • waylandprod

    [email protected] [email protected] Feeder is great and can be used with Feedburner. I have had to move servers a few times, so it’s great to just put in a new server address in Feeder, plug the new link in feedburner and the subscribers have no idea.

  • waylandprod

    [email protected] Ravenscraft I figured it would be cleared up in a few days, but it did have me worried for a minute there. I used Google Wave a while back and that died, but it, in a way, came back as Google Docs, and now Drive. Just adds some concerns because there aren’t any other viable alternatives for my show. Side note, I run the show http://www.zombiepodcast.com , if you have ever need to talk shop with a dramatic podcast producer. Cheers!

  • [email protected] Thanks, I’ll look into it when I’m ready to look into potential alternatives to using WordPress as the original feed.  I appreciate your feedback on this. 😉

  • [email protected] and a lot of other folks got worried for a moment.  In a way, I’m super excited that this happend.  At least now I have documented proof that when something fails with Feedburner that….
    A) They had acknowledged it on their blog and told us all that they were working on it.
    B) They worked on it and fixed it.
    Hope the rest of your week is amazing! 

  • Hi, Cliff and everyone,
    Been listening for quite some time.
    I’ve also been following this thread and the worry over Feedburner made me think about LibSyn and whether to go with it or not.
    Just about to pull the trigger and get a LibSyn account for podcasting, but got this new offer from my web hosting company Dreamhost and wondered what you all thought of it:

    Unlike traditional web hosting where monthly pricing is fixed and resources are unlimited, pricing for DreamObjects is usage-based. You only pay for data that you store on our servers and for the amount of data that is transferred from them.
    Storage costs start at $0.07 per GB (Amazon S3 starts at $0.12!) and scales all the way down to $0.044 per GB, depending on just how much data you choose to store with us. Outbound transfer costs are fixed at $0.07 per GB.

    All beta users will have access to a free trial period lasting TWO WHOLE months! During that time you’ll not incur any charges as long as you store less than 10GB of data and transfer out less than 20GB.
    Anything more than 10 and 20 kind of tests the limits of the term “trial” and will incur $0.07/GB overage charges, both for storage and outbound data transfer.”
    Anyone on Dreamhost and hear about this yet?
    Thoughts about starting with this as opposed to LibSyn?

  • [email protected]’s what you should ask Dream Host.  Call them and ask them if you had a 40 Megabyte file and 8,000 people were trying to download that one file within a one hour period of time, would they be able to handle it?
    There’s a good chance they might say yes. If so great.
    My only next concern would be the issue of COST.
    Do me a favor and click this link to see this image: http://share.gspn.tv/JmIc
    You’ll see that I average about 60,000 downloads per month.  My average file size is about 50MB.
    50MB x 60,000 is 3,000,000MB  or 2,929.69GB
    If I were paying $0.07 per GB, I’d be paying $205.08 per month.  
    With Libsyn, you could get their $40 per month account and my cost would be a GUARANTEED FLAT $40 per month.  That means that I save $1,980.96 per year with Libsyn over what I would pay with the Dream Host plan that you are considering.
    I highly recommend FLAT FEES for bandwidth rather than paying Per GB

  • davedufour

    [email protected] agree with Cliff — I use BluBrry, which is a similar setup to LibSyn.  Usage-based is ok if your usage is low and you expect it to stay that way, but I don’t know many podcasters who want “low usage.” I don’t quite understand HOW LibSyn and BluBrry offer a flat-rate-no-matter-what, but it’s definitely the way to go.  If you have a large number of high bandwidth shows (a Leo LaPorte type situation), the LibSyn/BluBrry solution ISN’T as economical, but that doesn’t apply to most of us.

  • waylandprod

    [email protected]@DebGMASP @Cliff Ravenscraft 
    There are alternatives for high-traffic shows as well. Right now my show is hosted on godaddy on one of their Deluxe Shared Linux accounts. It runs about $5 to $6 a month.
    The best part about it; you’ll get 150 gigs of space and unlimited bandwidth, and they don’t lie about the unlimited. I took a snapshot this morning for where we are at in the month:
    There’s no bottleneck, throttling, etc… I simply upload the files to the feed with the rss updated file, and that’s it. A lot of people have given Godaddy a lot of bad press, but when it came to them having the ability to handle the workload, the servers can just handle it. That would be my worry about something like a smaller company’s servers is what they can handle.
    30 TB of bandwidth a month for $6 is REALLY awesome. As long as feedburner holds up there aren’t many reasons to switch.

  • davedufour

    [email protected]@[email protected] Ravenscraft I have the Ultimate hosting package.  Are you telling me I don’t need a CDN with that?  I’m skeptical because of the stories I’ve heard.  I understood that the “catch” is with something called “server cycles” or something like that.  People with supposed unlimited bandwidth have gotten stuck because of the cycles issue.  I thought that’s what happened to Cliff once, am I right?

  • [email protected] CPU cycles is what any shared hosting company is going to come back at you with.  Though, more and more people are “repackaging” Amazon S3, so there are more options out there than ever before.  I stil prefer a  solid Flat Fee per month, no matter where I go.

  • waylandprod

    [email protected]@[email protected] Ravenscraft  I haven’t experienced anything like that with my godaddy servers. With the exception of the outage about a week ago that brought everything down, I haven’t had any issues while on this particular server. It all depends on who provides the service. What you can do is try it out for a month or so and see if there’s any reported issues. That’s what I did. Originally I was on Apple’s mac.com servers, and then transferred over to godaddy after I found it to be dependable.

  • Adam Bagwell

    Hi Cliff,
    I find it more worrisome that the .jp web address was allowed to expire without (allegedly) informing and/or warning those users to move elsewhere.  When a company starts to ACTIVELY REMOVE support, customer-facing SM accounts, etc. for a service, that seems like a pretty good sign that the company is actively cutting any and all costs associated with the service.  In addition to that, when they don’t even want to pay the yearly cost for the .JP domain name (a miniscule fraction of overall revenue), that’s a 100-foot tall, flashing red warning sign for me.

  • [email protected] Bagwell I bring up the .jp domain situation in episode 278.  I’ve seen this happen to big companies in the past.  Look at this story about Disney: http://gspn.tv/000n.
    I don’t know anyone who knows the full story behind the .jp domain name.  However, I am almost certain that there is a good reason why Google was not able to get it back.  I’m almost as certain that not being willing to spend money to get it back had little to do with it.
    There has to be more to the story that we are not aware of.  I don’t think it’s a story that FeedBlitz can speak to.
    As I shared in 278, I’m certain that letting domain lapse is not a mistake that will ever be made twice.  So in a way, we’re almost safer with Feedburner in that respect. 🙂    

  • [email protected]@DebGMASP Thanks, Dave and everyone, for your replies.
    I agree with what Cliff said about flat fees now that I’ve seen the math, but was wondering about those getting their feet wet in podcasting.  
    I would hope to have a Leo LaPorte/Cliff Ravenscraft audience and bandwidth issues someday, but for the foreseeable future…  For somebody starting out now and not thinking their audience will be too large for quite some time, is it still best to START with LibSyn or switch to it later as the need arises?  Is it best to START with Feedburner right now or use an alternate until everything is sorted out for sure?
    I’m leaning toward LibSyn and Feedburner, but wanted to explore other options as well.
    Thanks again,Deb 

  • [email protected] Deb, you can switch later.  However, if it takes you 55 episodes before you’re paying more than $15/mo, then that means when you switch, you’ll have to go in and move those 55 prior episodes over.  Just keep that in mind. 
    If you’re just getting your feet wet, tipping the toes in the water, and you have absolutely no aspirations of reaching more than 500 people with your show, then I’d say go with the pay per GB model.  However, if you ever think that your show will ever contain the type of “can’t live without” content that people will tell others about.  Well, I’d always recommend starting with flat fees.

  • RobStenzinger

    @MarshallPlex That’s a good article. In essence: we see a convergence of mild to important concerns w/no clear message from Google.

  • RobStenzinger

    @MarshallPlex I’m keeping an eye toward other solutions, including not using a third party at all. Staying w/Feedburner for now.

  • illinimatt81

    I’ve got everything setup in my BluBrry PowerPress on my self-hosted WordPress Blog and output to my own self-hosted feed: http://runneracademy.com/category/podcast/feed
    Because I didn’t know what I was doing when I started I sent the above feed into Feedburner and it is at http://feeds.feedburner.com/RunnerAcademyPodcast I believe this is redundant.  
    Problem is now I have 10,000s of listeners and in many apps.   Seems I could just delete the Feedburner Feed and then publish an episode so all the apps get the 301 back to my original feed and problem solved to move away if it comes down to it?
    If Feedburner is discontinued I would imagine they would offer longer than a 30 day 301 redirect.

  • [email protected] would imagine that they would.  

  • @jeff4justice For 20 1 hour shows per month, Libsyn can get costly.  
    It is possible to use TalkShoe.com to host your files for free. 
    I still have at least 300 to 400 episodes from back in 2007 and 2008 on TalkShoe Servers.
    Check out this link:  http://www.talkshoe.com/tc/9668 
    Unfortunately, I don’t have time to go through all the details of how you can do this.  But it can be done.

  • wolfpackee

    With the news yesterday that Google Reader is going away, iGoogle is going away soon, I fear FeedBurner isn’t far behind. I currently use Googles Blogger for our blog and have our podcast files on some 1and1.com server space. I frantically started looking on how to migrate from Feedburner to something else and ran across this article. Will the RSS feed from blogger work fine with iTunes or will I need to find another service like Feedburner that has something like the SmartCast feature for embedding itunes specific tags into my feed?

  • @wolfpackee The feed from Blogger will not have the iTunes tags needed.  
    Feedburner is still up and running and no notice that it is going away. My latest thoughts will be in the opening moments of episode 300.

  • wolfpackee

    @Cliff Ravenscraft Our podcast is only 3 months old so now is a good time to make a move. But since we are using Blogger, I don’t see any way to modify the RSS XML data to add the necessary itunes tags. Since I have my own storage space I don’t need libsyn or anything like that but I guess if FeedBurner is eliminated I’ll have to move to something like it.

  • @wolfpackee If you are concerned, then either build a manual rss feed with a text editor or find a problem like http://www.feedforall.com.

  • wolfpackee

    @Cliff [email protected] for the tip, I’ll look into it. But I’m not sure how to integrate a manual feed into Blogger.

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