471 – Why I Switched From Aweber To ConvertKit

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I've finally done something that I've been wanting to do for more than a year. I've moved my mailing list to ConvertKit (Affiliate Link) and completely deleted my Aweber account.

In this podcast episode, I invite my great friend, Mark Mason, to join me so that I can share all the reasons for this change in an actual conversation.

After listening to the episode, be sure to go to the landing page that we mentioned at the end of the episode. Mark has put together some amazing email marketing tips and at the bottom of the page, you can opt-in to our free six-day e-course that demonstrates the power of email marketing.

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470 – Why You Should Attend Social Media Marketing World

Social Media Marketing World

Social Media Marketing World The Power of Conferences
In this week's episode, I have a conversation with my great friend, Mike Stelzner. Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind the single greatest social media conference, Social Media Marketing World. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show.

In our conversation, Michael and I talk about how much value we have both received, personally and professional as a result of the relationships that we have built with like minded individuals that we met at conferences. Have a listen to the episode to learn how Michael was inspired to create Social Media Marketing World, what makes it stand out from other events and why I believe you should register today.

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469 What I’ve Been Working On In My Business

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Over the past several months, I've been sharing a lot about things that I need to do in my business and things that I want to do in my business. However, in this week's episode, I talk about things that I have actually accomplished in my business over the past few weeks.

In the episode, I mention my new online store at store.PodcastAnswerMan.com. I also mention the newly re-designed sales page for Podcasting A to Z at PodcastingAtoZ.com.

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467 – Can You Really Change The World?

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I was recently invited to be a guest on Leslie Samuel's podcast. He had invited me to come onto his show to talk about the topic of how to sell high priced products from your blog. However, very early interview, Leslie decided to ask “Cliff, do you really think that you can change the world?”

That one question changed the entire focus of the conversation that we had. I was so happy with the change in topic and the conversation that came out of it that I asked Leslie if he minded if I shared my copy of the interview in my own podcast. This week's episode is that recording. I hope you enjoy and that it inspires you to go out and change the world.

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466 – How Luria Petrucci Saw Podcasting As An Opportunity To Change Her Life

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In this week's episode, I share an interview with Luria Petrucci (formerly known as Cali Lewis). Luria was one of the first video podcasters whose videos have been viewed over ONE BILLION TIMES. Luria transparently and authentically shared what her entrepreneurial journey has been up to this point. I am confident that you will enjoy this episode.

By the way, as you may know, I'm an “audio guy.” If you are looking for someone who is as passionate about video (specifically live streaming), as I am about audio podcasting, then I want to encourage you to check out the free tutorial that Luria has made available at GeeksUniversity.com/livestream.

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465 – The Science of Achievement & How I Am Applying It To My Business

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In this week's episode, I share a few additional insights that I had picked up at the Tony Robbins event that I attended back in June. I have accomplished more in my business, and other areas of my life, in the past two month than I have in the past two years. I talk about “The Science of Achievement” and how I've been applying it to my business.

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464 – Leaving A Dream Job To Build A Dream Business

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Back in episode 251, I had my great friend, Leslie Samuel, share an inspiring story of how he landed his dream job, as a college professor, directly as a result of consistently creating online content.

Two and a half years ago, Leslie made the decision to leave his dream job to build his own online business. I've had the privilege of witnessing the growth of his business during this time and knew that having him back on the show to share his recent experience would be a great source of encouragement and inspiration to many. I'm honored to feature another great conversation with Leslie in this week's episode.

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462 – The Decision To Start My Own Business

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I've often told the story of just how much my wife, Stephanie, supported my decision to leave my career in insurance to pursue an career related to podcasting and technology. I've mentioned on several occasions, how she was the one who finally convinced me to make that decision.

What if I told you that you could actually listen to an audio recording of the conversation that Stephanie and I had immediately after making the decision that I would go in the very next day and tell my dad that I was leaving the family business, to start my own internet based business?

The fact is that you can hear the audio recording of that conversation, from September 26th 2007, in this week's episode of The Cliff Ravenscraft Show.

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461 – Keeping It Real

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This is one of those episodes that would have never happened if I had not made a commitment to my community that I would publish a new episode of this podcast by 5am on Friday every single week. I'm thrilled that I did make this commitment because I consider it a huge honor to know that so many people have come to rely on my show each week for value and encouragement.

Notes From This Episode
– The Importance of Consistency
– Creating Facebook Events For Live Streams.
Webinar Replay of my 12 Common Mistakes Podcasters Make
Archive 81 Podcast – A Must Listen!!!
– People may be listening to your show for YEARS before they finally reach out to say hello.
– The message from Asa.
– The value of sharing struggles.
– I still struggle from time to time.
– The fastest way to grow my audience is by being a guest on other people's podcasts.
– Next session of Podcasting A to Z will launch Monday, October 3rd.

12 Common Mistakes Made By Podcasters

I hosted a free webinar via a Facebook Live stream where I shared 12 common mistakes that podcasters make. Whether you're a seasoned podcaster or just getting ready to launch your first podcast, the following video replay will help you take your podcasting efforts to the next level.

Note: I did become aware that the video was mirrored about five minutes into presentation. After talking about artwork, I stopped referring to anything that might be odd to look at backwards.

Podcasting A to Z
Do you want to learn how to podcast but don't know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session.

If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.

460 – That Time I Felt Like A Complete Fraud

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I was recently invited to be a guest on Tammy Helfrich's Right Where You Are podcast. Over the years, I've been a guest on hundreds of podcasts. This interview was, by far, one of the greatest times that I've spent as a guest on someone else's show.

For those who are not familiar with how I got my start in the podcasting world, how I turned my love for podcasting into a full-time career and what has transpired since, this interview is a great overview of what has transpired over the past 11 years. After we were finished recording, I knew that I wanted to share the recording here in my own podcast and Tammy was gracious enough to agree to having me share it with you here.

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459 – How To Become Confident Behind The Microphone & The Power of Getting Started

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In this week's episode, I am honored to have Christina Canters from the Stand Out Get Noticed podcast join me for a conversation. Christina talks about the how she discovered her “sweet spot” in the online business space and how it would have never happened had she not first launched a podcast with a niche focus and target audience that didn't quite work out for her.

At Podcast Movement 2016, Christina gave a talk on the topic of building your confidence behind the microphone. She shared some great advice for those who are still trying to find their voice in the podcasting space.

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458 – I Can Control My Emotional State

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In this week's episode, I share one of the most powerful things that I learned at Tony Robbins' Unleash The Power Within event. I learned that I can be in complete control of my emotional state and that I can intentionally choose to change my emotional state, in an instant, any time I choose to do so.

I share how learning this principle has radically improved my life as a husband and a father and how it affected the way that I approached my Podcast Movement 2016 experience in Chicago last week.

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456 – Walking On Fire – A Full Review of Tony Robbin’s Unleash The Power Within Event

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Stephanie and I have returned home after experiencing Tony Robbin's Unleash The Power Within event. Hundreds of folks have reached out to me and asked us to share a full review of our experience. I'm delighted to have Stephanie join me for this episode as we share a very authentic review of the entire event.

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455 – Identity – The Importance of Knowing Who You Are

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In last week's episode, I talked about how excited I was to be heading off, this week, for the Tony Robbins event called Unleashing The Power Within. I also shared how excited I was about learning from one of his information products that I had purchased, called Creating Lasting Change.

After hearing last week's episode, a concerned listener wrote to me saying that he was alarmed and that the first part of that episode sounded so unlike me that it made his skin crawl. The concerned listener then cautioned me, saying that Tony teaches NLP, which has been debunked many times, and that I'd do well to save my hard-earned cash for things that have true value, not on pseudo science.

Knowing the person that sent me this feedback, I'm convinced of the kind and caring heart in which this advice was given. The feelings expressed in this feedback are fully aligned with the mindset I once had on this issue, years ago, when a few folks had recommended that I read the book “Think And Grow Rich” by Napoleon Hill.

The main focus of this episode is how my thinking has changed, over the years, as it relates to my comfort level in learning things from those who may also teach some things that I very much disagree with. I'm so excited to have had my great friend, Ray Edwards, join me in a conversation about this topic.

As for the title of this week's episode? That comes from one of Tony Robbin's many teachings that I do believe in strongly. A teaching that has the has the power to profoundly change the lives of those who embrace it.

I sincerely hope that you'll enjoy this episode.

Note: Here is the link to the Michael Hyatt blog post mentioned in this episode.

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454 – What I’m Doing To Take Things To The Next Level

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In this week's podcast, I share some personal insights into what I'm going to be focused on over the next several weeks and months ahead to take my own message, business and life to the next level.

In the episode, I talk about the following.

– A Tony Robbins Live Event.
– A Tony Robbins Ten Day Program on CD.
– Three Months of One on One Mentoring for $3,500.
– Twenty six sessions of Podcasting A to Z.
– The software I'm moving toward for my online products.
– Two paid Mastermind Groups that I plan to launch.
– Plans for updating my website and mailing list strategy.
– A few fitness updates.

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453 – How I Completely Eliminated The Echo In My Studio Space

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In this episode, I share how, after two years, I finally did something about the echo in my studio space. The video below is a great demonstration of just how much of an improvement has been made.

Want to learn more about my experience with the sound absorption panels that I've installed? Click play the play button, at the top of this post, to listen to this week's episode.

Link for Sound Panels – PodcastAnswerMan.com/soundpanels

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452 – The Entrepreneurial Journey of Mike Russell

MikeandIzabela

Many times we admire how much success others have had through their lives. I'm amazed at how often people assume that those who have accomplished so much have done so with seemingly little effort. The reality is that what we see from our own perspective is not the whole story. If you dig deep enough, you'll find that those folks have risked a lot to get to where they are today. You'll learn that they had many fears and even failures along the way.

In this week's episode, I'm honored to have a conversation with my great friend, Mike Russell, from Music Radio Creative. I truly believe that you will be inspired by his story.

If you can make it, I highly encourage you to attend New Media Europe on June 18th and 19th in London. Register today at NewMediaEurope.com.

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449 You’ve Got A Story To Tell & The Value of Being A Guest On Other Podcasts – A Conversation With Aaron Walker

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Aaron_Walker_with_Cliff_RavenscraftA Conversation With Aaron Walker
I'm very excited to share a recent conversation that I have with my friend Aaron Walker. We talk about the difference between being a good story teller and understanding that you have a good story to tell. We also talked about mastermind groups and the value of being booked as a podcast guest on other people's podcasts.

 
Two Links Mentioned In This Episode
– My Affiliate Link For Interview Valet – PodcastAnswerMan.com/valet
– Free gifts from Aaron – ViewFromTheTop.com/podcastanswerman

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448 – Getting Past Episode 007 And A Conversation With Joel Comm Regarding The Value of Snapchat

2016-05-05 15.37.40

Getting Past Episode 007
An overwhelming majority of podcast that are created never make it past their seventh episode. In this episode, I attempt to encourage Susan B from the I Can't Stop Spending podcast, to avoid contributing to this statistic.

You see, Susan was a student in my March Podcasting A to Z coaching program. Even before she launched her podcast, she was already experiencing “cold feet.”

She had already done the hard work of setting up and tweaking her recording equipment setup and and figuring out the audio editing process. She had already produced a sample audio file that I gave a “PERFECT” rating. (And most of you know just how much of an audio snob I am.)

During the first week of the coaching program, I asked her why she wanted to launch her podcast. She wrote… “My life’s mission, and the purpose of my podcast, is to share my experience, strength, and hope around recovery from compulsive spending, to help others who feel powerless over the obsession to buy, shop, and spend…

However, on March 30th, while other students were submitting their first episodes to the various podcast directories, she wrote to me saying… “So I’m having an identity crisis, Cliff….. I’m not sure I should be doing this particular podcast now. I know you cannot make the decision, but I’d like your feedback about my concerns.

She went on to write about about how a few of her friends in recovery have cautioned her about some of the things that she was considering with her platform.

She then wrote… “I’m worried that people will get upset with me for sharing my experience, strength, and hope this way.

And she told me that she had an idea for a different podcast that she might pursue instead.

This interaction inspired the following vlog post!

BTW. After receiving my feedback, Susan sent me the following message.

–Begin Quote–

Cliff, I cannot thank you enough for this amazing motivational response. I will be using it in the podcast, if you don’t mind. Your transformation is astounding. I read the FB post and comments, and was so struck by this exchange you had with someone:

THEY SAID: I know you won’t call out the hater who mocked you, but I hope he sees this and the profound support you so deservedly have received. Well done! Keep up the good work!

And YOU SAID: Yeah, funny thing is that guy made it into the most recent Keynote that I did. I used it as an example of how you can’t allow others, who don’t understand your vision, keep you from moving toward your goal as a result of their negative feedback.

***

Wow.

Moving forward. Thanks to you.

–End Quote–

I was so happy to see Susan publish her first episode, on April 3rd. As I saw her publish a new episode every week for the next four weeks, I thought she was on course for beating that “7th Episode Statistic.”

However, earlier this week, I received a new email from Susan. She wrote the following.

–Begin Quote–

Hi Cliff,

I'm going to stop the podcast for now. 🙁

I asked someone (not in my target audience) to listen. His response was that it was boring (it is) and I talk too much about myself (I do, but that is because that's how we do it in recovery), and not entertaining (ugh). He suggested using a script (sooooo time-consuming).

There is nothing worse to me. Searched your website for “boring,” but found nothing.

The one thing I've never been accused of being is boring. I've done five episodes. And I thought I was quite passionate and had some humor in it.

I just wondered if you have ever done a podcast on the topic of being entertaining vs. boring. If not, it would be great if you did one.

Since I steadily have around 75 listeners to each episode, I'm going to do a hiatus episode and explain and ask for feedback.

This is so hard and time-consuming as it is, but if I stink at it, I just don't see any point of continuing until I figure something else out. Probably interviewing would be the only option. And I really didn't want to do that.

Thanks,
Susan

–End Quote–

I asked Susan for permission to read her email in this week's podcast episode and to share my responses with her in the podcast. She gave me her blessing to do so and that's what you'll hear during the first 27 minutes of this episode.

 
 
A Conversation With Joel Comm Regarding The Value of Snapchat
ConsultPhotoOriginally, this week's episode was going to feature a full-length conversation that I had with my friend, Joel Comm regarding the value of Snapchat. We had originally talked for approximately 52 minutes. However, I felt that I must share my response to Susan's email, mentioned above, in this episode as well.

As a result, I went to work editing the recording of my conversation with Joel. I ended up removing about 23 minutes of audio. However, I'm very excited about what came out as a result of this editing. I trust that you'll find some valuable insight into the value of Snapchat by listening in on our conversation. (Starts at 00:26:51).

By the way, you can Joel on Snapchat. His username is @JoelComm.

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447 – Podcasting Purely To Entertain – A Conversation With Michael O’Neal

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Podcasting Purely To Entertain
Michael-Oneal-headshotIn this week's episode, I share a conversation with my friend Michael O'Neal from The Solopreneur Hour podcast.

We discuss how he got into podcasting just for the joy of getting to interview interesting people and how he's developed his own business model around his podcasting efforts.

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446 – My Biggest Takeaways From SMMW16

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In this episode, I allow myself to do use the “live to drive” format to share my thoughts following my experience at Social Media Marketing World 2016.

Update: I totally neglected to share two major takeaways from this event. Much like the others, these takeaways are about taking relationships to the next level. I had the opportunity to walk with Tyler Anderson and Chris Brogan from the speaker party to the opening night networking party held on Midway Aircraft Carrier.

During this 20+ minute walk, we had the type of conversation that takes relationships to a whole new level. I'm deeply honored to have gone much deeper in my friendship with both Tyler and Chris. Guys, I'm so sorry that I neglected to mention just how much of a valuable takeaway our time was together in this episode. I assure you that, looking back, it was at the top of the list.

Links Mentioned In this Episode:
– Michael O'Neal on Snapchat – @SoloHour
– Joel Comm on Snapchat – @JoelComm
– Shaun Ayala on Snapchat – @ShaunAyala
– Michael Hyatt on Snapchat – @MichaelSHyatt
– Andy Traub on Snapchat – @AndyTraub
– Ray Edwards on Snapchat – @TheRayEdwards
– Sean Edwards Book – American Resurrection

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445 – Thoughts On Ambition

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Back in September of last year (2015), I recorded a podcast episode titled “What do I want my life to look like in 10 to 20 years?”. In that episode, I shared some pretty loft dreams of what I might want my life to look like in the future.

Since then, I feel that I've seen possible glimpses into what my future might hold and have a vision of myself standing on a stage in front of a stadium packed with 40,000 to 50,000 people who have come to hear a message from me.

As I have started to share my vision of the future with others, I have found myself pondering the virtue of having such high ambitions in life. Oddly enough, this topic provides some insight into why I've become so obsessed with Alexander Hamilton.

In this episode of The Cliff Ravenscraft Show, I share my current thoughts as they relate to “ambition.”

Links Referenced In The Episode
The Google Podcast Episode
PABL Episode 624
The God Journey Episode 521

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444 – Live To Hard Drive Vs Heavily Editing – And Thoughts on Batch Processing

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Have I Abandoned The Live To Hard Drive Approach To Podcasting?
In last Thursday's vlog post, I had shared that I spent a total of two hours editing last week's episode of this podcast. My friend, Riley Blanton, reached out to me, via Snapchat, to tell me that a while back, I had inspired him to go with the “Live To Hard Drive” approaching to podcasting. He wanted to know if I have abandoned this approach altogether and if so, why. In this episode, I explain what “Live To Hard Drive” means and I answer Riley's questions.

 
Batch Processing & Episode Schedule Deadlines
Also in this episode, I share my thoughts on why I feel that brand new podcasters should not batch process their podcast episodes. I share why I haven't been batch processing my episodes over the past few weeks. And to wrap things up, I share some thoughts about my setting a deadline of having new episodes every Friday at 5am Eastern Time.

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My Current Thoughts On Social Media Platforms

This vlog contains my most recent thoughts as to where I am finding value in the available social media platforms.

VERY IMPORTANT UPDATE TO THIS VIDEO: I don't know how it happened, but when I was recording this vlog, I completely forgot to mention Youtube & Instagram. The following video is a new vlog that corrects my error.

So the updated list is as follows:
#1 Snapchat – https://www.snapchat.com/add/cliffeotc
#2 Facebook – http://Facebook.com/cliffravenscraft
#3 YouTube – http://YouTube.com/cliffeotc
#4 Instagram – https://www.instagram.com/cliffeotc
#5 Twitter – https://twitter.com/cliffeotc
#6 Linked In – http://www.linkedin.com/in/cliffravenscraft
#7 Google+ – I'm not going to even bother providing a link.

Subscribe To The CliffEOTC VLOG
iTunes RSS Feed

443 – Why Am I Vloggging Daily? And Is It Worth It?

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Earlier this year, I began using SnapChat and, as a result, I've been producing a daily vlog, without missing a single day, since January 27th, 2016.

When I started, I never intended to commit to creating daily vlog content. In spite of the low production value associated with using Snapchat, it's still an incredible amount of work to create this vlog content on a daily basis and also make it available via my YouTube channel and in a video podcast feed.

I recently asked myself, and my community, “Is It Worth It?” In this episode, I share the feedback that I received from those who are consuming my vlog content on a daily basis and my thoughts as a result of that feedback.

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Yes, People Will Probably Criticize You!

Earlier today, I had one of my Podcasting A to Z students tell me that she now has cold feet about publishing her first podcast episode.

She's spent the past two weeks tweaking her equipment setup and figuring out the audio editing process. She's produced a sample audio file that I gave a “PERFECT” rating. (And most of you know just how much of an audio snob I am.)

During the first week, I asked her why she wanted to launch her podcast. She wrote… “My life’s mission, and the purpose of my podcast, is to share my experience, strength, and hope around recovery from compulsive spending, to help others who feel powerless over the obsession to buy, shop, and spend…

However, today, while other students are submitting their first episodes to iTunes, she wrote to me saying… “So I'm having an identity crisis, Cliff….. I'm not sure I should be doing this particular podcast now. I know you cannot make the decision, but I'd like your feedback about my concerns.

She went on to write about about how a few of her friends in recovery have cautioned her about some of the things that she was considering with her platform.

She then wrote… “I'm worried that people will get upset with me for sharing my experience, strength, and hope this way.

And she told me that she had an idea for a different podcast that she might pursue instead.

This interaction inspired today's vlog post!

BTW. After giving this student my feedback, she wrote back with the following….

–Begin Quote–

Cliff, I cannot thank you enough for this amazing motivational response. I will be using it in the podcast, if you don't mind. Your transformation is astounding. I read the FB post and comments, and was so struck by this exchange you had with someone:

THEY SAID: I know you won't call out the hater who mocked you, but I hope he sees this and the profound support you so deservedly have received. Well done! Keep up the good work!

And YOU SAID: Yeah, funny thing is that guy made it into the most recent Keynote that I did. I used it as an example of how you can't allow others, who don't understand your vision, keep you from moving toward your goal as a result of their negative feedback.

***

Wow.

Moving forward. Thanks to you.

–End Quote–

You can follow me on SnapChat. My username is cliffeotc. If you are on your mobile device, you can click here to add me as a friend.

Subscribe To The CliffEOTC VLOG
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442 – Please Don’t Snap And Drive

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This week's episode is very brief and to the point. It contains a message that I am very passionate about. If I have any amount of influence in the lives of those who listen to this show, I hope that I might influence others to make a commitment to never “Snap and Drive.” Beyond that, it is my hope that folks will also use whatever influence they have to spread this very important message.

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