What if my podcast is so successful that I have less time to podcast? Andrienne Olsen recently sent me an email saying… “I have a question for you. The time management piece of this is tricky for me. The more I get the podcast and training materials up, the more clients I get, and less time for podcasting and serving. What are your thoughts on that?” I spent the first half of this episode sharing my thoughts on this.
The Inspiring Podcasting Journey of Curtis Stone
The title of this week's episode is based on the feedback that I received from Curtis Stone who had finally decided to “just get started and see what happened” with his podcast. In April 2014, he and his daughter launched the Geekin' On WDW podcast. I share the amazing email that Curtis sent that talk about how it took him several years to get around to launching his podcast and the amazing things that have happened as a result of his podcasting journey.
In college, I was a theatre minor. In acting classes, they teach you that regardless what is going on in your real life, you simply must put it aside when you are on the stage. You are there to perform for the audience and you are expected to “play the character” that is prescribed for the production.
Every now and then, it's easy for us, as podcasters, to feel like we need to “put on a performance” for our audience. I understand the need for someone, like myself, to build a professional reputation to represent my business well. However, I feel that it is important that we don't lose touch of the importance of authenticity.
In this week's episode, I share a few emails that reminded me just how valuable it is when I'm just being myself behind the microphone, sharing my authentic journey, week after week.
Truly Passive Income:
In this week's episode, I share a step by step breakdown of how I set up each part of the automation for my Black Friday through Cyber Monday Sale. After this setup process, my family and I headed out to NYC for Thanksgiving. I was away for five whole days and didn't even take a laptop computer with me. Everything went as scheduled and I returned home, having generated more than six thousand dollars while I was away.
But Isn't Discounting A Bad Idea?
Over the years, I have noticed that not many of my online marketing friends offer Black Friday or Cyber Monday sales. In fact, my friend, Derek Halpern from Social Triggers, created the following video three years ago explaining why offing discounts for these sales is a very bad idea.
In the episode, I share my thoughts related to the points that Derek brought up in the video above. I also share why I have continued to offer a Black Friday through Cyber Monday sale every year in spite of this advice.
When you are trying to get something new off the ground, there seems to be an ever increasing list of high priority projects that need to be accomplished. I know, from personal experience, that trying to do too much can be overwhelming, stressful and potentially lead to burnout.
In this week's podcast, I share five steps that I have learned to take to avoid overwhelm, stress and burnout when it comes to consistently taking my online business efforts to the next level.
1. Commit to having a mindset of gratitude and positivity.
2. Consistently reprioritize your ongoing project list.
3. Choose one thing to focus on and say not to all other projects.
4. Embrace Grace. You can't do everything!
5. Never neglect the top five priorities outside of work. (sleep, physical fitness, family, friends and recreation)
A few months ago, my great friend, Ray Edwards, shared a series of podcast episodes where he broke down the framework that he has developed for those who are looking to start an online business. I invited Ray to come and share the seven phases of his framework, with my community, in this week's episode.
Ray Edwards' Framework For Starting An Online Business
Phase 1 – Design Your Life: The idea is to ask yourself, what do you want your life to look like? What are you willing to do and what are you not willing to do?
Phase2 – Person-Problem-Pain: In this phase, you clarify who it is that you are wanting to serve, you decide what problem you want to solve for them and you discover what pains these people are experiencing related to this problem.
Phase 3 – Product: In this phase, you determine what products and services you plan to offer your customers. This could be one-on-one coaching/consulting, online/digital courses, physical products, etc. Also, in this phase, you should decide when you will make these products and/or services available.
Phase 4 – Copy: Everyone should be clear on the value and benefits that they bring to the table. Not only that, you should have pre-determined language at your disposal to communicate what it is that you offer. In fact, Ray suggests that “everyone should have a sales letter.”
Phase 5 – Marketing: Once you have your product(s) and you have you have your copy that clearly communicates the value you offer, it is time to begin marketing what you have to your target customers. This is where want to find out where these people hanging out? Better yet, where are they looking for solutions already? This is where can start building an audience with a blog, podcast and an email newsletter. This is where you begin setting up your landing pages and possibly even begin advertising.
Phase 6 – Optimization: In this phase, you take what you are already doing and focus on making it better. You try to improve email opt-ins and open rates. You try to optimizing conversations from your ad campaigns. Etc.
Phase 7 – Scale or Sale: When it comes to the SCALE of your business, is your business a mission or a means? When it comes to the SALE of your business, is your business even something that could be sold? Or are YOU the business? What is your number? What will you do after the sale?
In this week's episode I share my advice for those who feel that they missed their “window of opportunity” with New & Noteworthy. I also share the initial results following the official launch of my new email strategy.
In this week's episode, I share my recent experience of being interviewed by my friend Dan Faulknor. Dan had just launched a new podcast called This Could Be Interesting. I had such a great time during this interview due to the format of his show and the software solution that he came up with to randomly generate the questions that we would answer.
I've finally done something that I've been wanting to do for more than a year. I've moved my mailing list to ConvertKit (Affiliate Link) and completely deleted my Aweber account.
In this podcast episode, I invite my great friend, Mark Mason, to join me so that I can share all the reasons for this change in an actual conversation.
After listening to the episode, be sure to go to the landing page that we mentioned at the end of the episode. Mark has put together some amazing email marketing tips and at the bottom of the page, you can opt-in to our free six-day e-course that demonstrates the power of email marketing.
The Power of Conferences
In this week's episode, I have a conversation with my great friend, Mike Stelzner. Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind the single greatest social media conference, Social Media Marketing World. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show.
In our conversation, Michael and I talk about how much value we have both received, personally and professional as a result of the relationships that we have built with like minded individuals that we met at conferences. Have a listen to the episode to learn how Michael was inspired to create Social Media Marketing World, what makes it stand out from other events and why I believe you should register today.
Over the past several months, I've been sharing a lot about things that I need to do in my business and things that I want to do in my business. However, in this week's episode, I talk about things that I have actually accomplished in my business over the past few weeks.
In this week's episode, I share why I recently went three full weeks without listening to a single podcast episode. I also share one of the most valuable resources that I've created for myself that helps me to better process every decision I make in life.
I was recently invited to be a guest on Leslie Samuel's podcast. He had invited me to come onto his show to talk about the topic of how to sell high priced products from your blog. However, very early interview, Leslie decided to ask “Cliff, do you really think that you can change the world?”
That one question changed the entire focus of the conversation that we had. I was so happy with the change in topic and the conversation that came out of it that I asked Leslie if he minded if I shared my copy of the interview in my own podcast. This week's episode is that recording. I hope you enjoy and that it inspires you to go out and change the world.
In this week's episode, I share an interview with Luria Petrucci (formerly known as Cali Lewis). Luria was one of the first video podcasters whose videos have been viewed over ONE BILLION TIMES. Luria transparently and authentically shared what her entrepreneurial journey has been up to this point. I am confident that you will enjoy this episode.
By the way, as you may know, I'm an “audio guy.” If you are looking for someone who is as passionate about video (specifically live streaming), as I am about audio podcasting, then I want to encourage you to check out the free tutorial that Luria has made available at GeeksUniversity.com/livestream.
In this week's episode, I share a few additional insights that I had picked up at the Tony Robbins event that I attended back in June. I have accomplished more in my business, and other areas of my life, in the past two month than I have in the past two years. I talk about “The Science of Achievement” and how I've been applying it to my business.
Back in episode 251, I had my great friend, Leslie Samuel, share an inspiring story of how he landed his dream job, as a college professor, directly as a result of consistently creating online content.
Two and a half years ago, Leslie made the decision to leave his dream job to build his own online business. I've had the privilege of witnessing the growth of his business during this time and knew that having him back on the show to share his recent experience would be a great source of encouragement and inspiration to many. I'm honored to feature another great conversation with Leslie in this week's episode.
In this week's episode, I share what I am doing to take my digital products distribution to a whole new level. I'm really excited about setting up my New Kajabi software. Over the next several weeks, some exciting things will start showing up at store.podcastanswerman.com.
I've often told the story of just how much my wife, Stephanie, supported my decision to leave my career in insurance to pursue an career related to podcasting and technology. I've mentioned on several occasions, how she was the one who finally convinced me to make that decision.
What if I told you that you could actually listen to an audio recording of the conversation that Stephanie and I had immediately after making the decision that I would go in the very next day and tell my dad that I was leaving the family business, to start my own internet based business?
The fact is that you can hear the audio recording of that conversation, from September 26th 2007, in this week's episode of The Cliff Ravenscraft Show.
This is one of those episodes that would have never happened if I had not made a commitment to my community that I would publish a new episode of this podcast by 5am on Friday every single week. I'm thrilled that I did make this commitment because I consider it a huge honor to know that so many people have come to rely on my show each week for value and encouragement.
I hosted a free webinar via a Facebook Live stream where I shared 12 common mistakes that podcasters make. Whether you're a seasoned podcaster or just getting ready to launch your first podcast, the following video replay will help you take your podcasting efforts to the next level.
Note: I did become aware that the video was mirrored about five minutes into presentation. After talking about artwork, I stopped referring to anything that might be odd to look at backwards.
Podcasting A to Z
Do you want to learn how to podcast but don't know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session.
If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.
I was recently invited to be a guest on Tammy Helfrich's Right Where You Are podcast. Over the years, I've been a guest on hundreds of podcasts. This interview was, by far, one of the greatest times that I've spent as a guest on someone else's show.
For those who are not familiar with how I got my start in the podcasting world, how I turned my love for podcasting into a full-time career and what has transpired since, this interview is a great overview of what has transpired over the past 11 years. After we were finished recording, I knew that I wanted to share the recording here in my own podcast and Tammy was gracious enough to agree to having me share it with you here.
In this week's episode, I am honored to have Christina Canters from the Stand Out Get Noticed podcast join me for a conversation. Christina talks about the how she discovered her “sweet spot” in the online business space and how it would have never happened had she not first launched a podcast with a niche focus and target audience that didn't quite work out for her.
At Podcast Movement 2016, Christina gave a talk on the topic of building your confidence behind the microphone. She shared some great advice for those who are still trying to find their voice in the podcasting space.
In this week's episode, I share one of the most powerful things that I learned at Tony Robbins' Unleash The Power Within event. I learned that I can be in complete control of my emotional state and that I can intentionally choose to change my emotional state, in an instant, any time I choose to do so.
I share how learning this principle has radically improved my life as a husband and a father and how it affected the way that I approached my Podcast Movement 2016 experience in Chicago last week.
Stephanie and I have returned home after experiencing Tony Robbin's Unleash The Power Within event. Hundreds of folks have reached out to me and asked us to share a full review of our experience. I'm delighted to have Stephanie join me for this episode as we share a very authentic review of the entire event.
In last week's episode, I talked about how excited I was to be heading off, this week, for the Tony Robbins event called Unleashing The Power Within. I also shared how excited I was about learning from one of his information products that I had purchased, called Creating Lasting Change.
After hearing last week's episode, a concerned listener wrote to me saying that he was alarmed and that the first part of that episode sounded so unlike me that it made his skin crawl. The concerned listener then cautioned me, saying that Tony teaches NLP, which has been debunked many times, and that I'd do well to save my hard-earned cash for things that have true value, not on pseudo science.
Knowing the person that sent me this feedback, I'm convinced of the kind and caring heart in which this advice was given. The feelings expressed in this feedback are fully aligned with the mindset I once had on this issue, years ago, when a few folks had recommended that I read the book “Think And Grow Rich” by Napoleon Hill.
The main focus of this episode is how my thinking has changed, over the years, as it relates to my comfort level in learning things from those who may also teach some things that I very much disagree with. I'm so excited to have had my great friend, Ray Edwards, join me in a conversation about this topic.
As for the title of this week's episode? That comes from one of Tony Robbin's many teachings that I do believe in strongly. A teaching that has the has the power to profoundly change the lives of those who embrace it.
In this week's podcast, I share some personal insights into what I'm going to be focused on over the next several weeks and months ahead to take my own message, business and life to the next level.
In the episode, I talk about the following.
– A Tony Robbins Live Event.
– A Tony Robbins Ten Day Program on CD.
– Three Months of One on One Mentoring for $3,500.
– Twenty six sessions of Podcasting A to Z.
– The software I'm moving toward for my online products.
– Two paid Mastermind Groups that I plan to launch.
– Plans for updating my website and mailing list strategy.
– A few fitness updates.
Many times we admire how much success others have had through their lives. I'm amazed at how often people assume that those who have accomplished so much have done so with seemingly little effort. The reality is that what we see from our own perspective is not the whole story. If you dig deep enough, you'll find that those folks have risked a lot to get to where they are today. You'll learn that they had many fears and even failures along the way.
In this week's episode, I'm honored to have a conversation with my great friend, Mike Russell, from Music Radio Creative. I truly believe that you will be inspired by his story.
If you can make it, I highly encourage you to attend New Media Europe on June 18th and 19th in London. Register today at NewMediaEurope.com.
A Conversation With Aaron Walker
I'm very excited to share a recent conversation that I have with my friend Aaron Walker. We talk about the difference between being a good story teller and understanding that you have a good story to tell. We also talked about mastermind groups and the value of being booked as a podcast guest on other people's podcasts.
Getting Past Episode 007
An overwhelming majority of podcast that are created never make it past their seventh episode. In this episode, I attempt to encourage Susan B from the I Can't Stop Spending podcast, to avoid contributing to this statistic.
She had already done the hard work of setting up and tweaking her recording equipment setup and and figuring out the audio editing process. She had already produced a sample audio file that I gave a “PERFECT” rating. (And most of you know just how much of an audio snob I am.)
During the first week of the coaching program, I asked her why she wanted to launch her podcast. She wrote… “My life’s mission, and the purpose of my podcast, is to share my experience, strength, and hope around recovery from compulsive spending, to help others who feel powerless over the obsession to buy, shop, and spend…”
However, on March 30th, while other students were submitting their first episodes to the various podcast directories, she wrote to me saying… “So I’m having an identity crisis, Cliff….. I’m not sure I should be doing this particular podcast now. I know you cannot make the decision, but I’d like your feedback about my concerns.”
She went on to write about about how a few of her friends in recovery have cautioned her about some of the things that she was considering with her platform.
She then wrote… “I’m worried that people will get upset with me for sharing my experience, strength, and hope this way.”
And she told me that she had an idea for a different podcast that she might pursue instead.
This interaction inspired the following vlog post!
BTW. After receiving my feedback, Susan sent me the following message.
Cliff, I cannot thank you enough for this amazing motivational response. I will be using it in the podcast, if you don’t mind. Your transformation is astounding. I read the FB post and comments, and was so struck by this exchange you had with someone:
THEY SAID: I know you won’t call out the hater who mocked you, but I hope he sees this and the profound support you so deservedly have received. Well done! Keep up the good work!
And YOU SAID: Yeah, funny thing is that guy made it into the most recent Keynote that I did. I used it as an example of how you can’t allow others, who don’t understand your vision, keep you from moving toward your goal as a result of their negative feedback.
Moving forward. Thanks to you.
I was so happy to see Susan publish her first episode, on April 3rd. As I saw her publish a new episode every week for the next four weeks, I thought she was on course for beating that “7th Episode Statistic.”
However, earlier this week, I received a new email from Susan. She wrote the following.
I'm going to stop the podcast for now. 🙁
I asked someone (not in my target audience) to listen. His response was that it was boring (it is) and I talk too much about myself (I do, but that is because that's how we do it in recovery), and not entertaining (ugh). He suggested using a script (sooooo time-consuming).
There is nothing worse to me. Searched your website for “boring,” but found nothing.
The one thing I've never been accused of being is boring. I've done five episodes. And I thought I was quite passionate and had some humor in it.
I just wondered if you have ever done a podcast on the topic of being entertaining vs. boring. If not, it would be great if you did one.
Since I steadily have around 75 listeners to each episode, I'm going to do a hiatus episode and explain and ask for feedback.
This is so hard and time-consuming as it is, but if I stink at it, I just don't see any point of continuing until I figure something else out. Probably interviewing would be the only option. And I really didn't want to do that.
I asked Susan for permission to read her email in this week's podcast episode and to share my responses with her in the podcast. She gave me her blessing to do so and that's what you'll hear during the first 27 minutes of this episode.
A Conversation With Joel Comm Regarding The Value of Snapchat
Originally, this week's episode was going to feature a full-length conversation that I had with my friend, Joel Comm regarding the value of Snapchat. We had originally talked for approximately 52 minutes. However, I felt that I must share my response to Susan's email, mentioned above, in this episode as well.
As a result, I went to work editing the recording of my conversation with Joel. I ended up removing about 23 minutes of audio. However, I'm very excited about what came out as a result of this editing. I trust that you'll find some valuable insight into the value of Snapchat by listening in on our conversation. (Starts at 00:26:51).
By the way, you can Joel on Snapchat. His username is @JoelComm.
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