449 You’ve Got A Story To Tell & The Value of Being A Guest On Other Podcasts – A Conversation With Aaron Walker

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Aaron_Walker_with_Cliff_RavenscraftA Conversation With Aaron Walker
I'm very excited to share a recent conversation that I have with my friend Aaron Walker. We talk about the difference between being a good story teller and understanding that you have a good story to tell. We also talked about mastermind groups and the value of being booked as a podcast guest on other people's podcasts.

 
Two Links Mentioned In This Episode
– My Affiliate Link For Interview Valet – PodcastAnswerMan.com/valet
– Free gifts from Aaron – ViewFromTheTop.com/podcastanswerman

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448 – Getting Past Episode 007 And A Conversation With Joel Comm Regarding The Value of Snapchat

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Getting Past Episode 007
An overwhelming majority of podcast that are created never make it past their seventh episode. In this episode, I attempt to encourage Susan B from the I Can't Stop Spending podcast, to avoid contributing to this statistic.

You see, Susan was a student in my March Podcasting A to Z coaching program. Even before she launched her podcast, she was already experiencing “cold feet.”

She had already done the hard work of setting up and tweaking her recording equipment setup and and figuring out the audio editing process. She had already produced a sample audio file that I gave a “PERFECT” rating. (And most of you know just how much of an audio snob I am.)

During the first week of the coaching program, I asked her why she wanted to launch her podcast. She wrote… “My life’s mission, and the purpose of my podcast, is to share my experience, strength, and hope around recovery from compulsive spending, to help others who feel powerless over the obsession to buy, shop, and spend…

However, on March 30th, while other students were submitting their first episodes to the various podcast directories, she wrote to me saying… “So I’m having an identity crisis, Cliff….. I’m not sure I should be doing this particular podcast now. I know you cannot make the decision, but I’d like your feedback about my concerns.

She went on to write about about how a few of her friends in recovery have cautioned her about some of the things that she was considering with her platform.

She then wrote… “I’m worried that people will get upset with me for sharing my experience, strength, and hope this way.

And she told me that she had an idea for a different podcast that she might pursue instead.

This interaction inspired the following vlog post!

BTW. After receiving my feedback, Susan sent me the following message.

–Begin Quote–

Cliff, I cannot thank you enough for this amazing motivational response. I will be using it in the podcast, if you don’t mind. Your transformation is astounding. I read the FB post and comments, and was so struck by this exchange you had with someone:

THEY SAID: I know you won’t call out the hater who mocked you, but I hope he sees this and the profound support you so deservedly have received. Well done! Keep up the good work!

And YOU SAID: Yeah, funny thing is that guy made it into the most recent Keynote that I did. I used it as an example of how you can’t allow others, who don’t understand your vision, keep you from moving toward your goal as a result of their negative feedback.

***

Wow.

Moving forward. Thanks to you.

–End Quote–

I was so happy to see Susan publish her first episode, on April 3rd. As I saw her publish a new episode every week for the next four weeks, I thought she was on course for beating that “7th Episode Statistic.”

However, earlier this week, I received a new email from Susan. She wrote the following.

–Begin Quote–

Hi Cliff,

I'm going to stop the podcast for now. 🙁

I asked someone (not in my target audience) to listen. His response was that it was boring (it is) and I talk too much about myself (I do, but that is because that's how we do it in recovery), and not entertaining (ugh). He suggested using a script (sooooo time-consuming).

There is nothing worse to me. Searched your website for “boring,” but found nothing.

The one thing I've never been accused of being is boring. I've done five episodes. And I thought I was quite passionate and had some humor in it.

I just wondered if you have ever done a podcast on the topic of being entertaining vs. boring. If not, it would be great if you did one.

Since I steadily have around 75 listeners to each episode, I'm going to do a hiatus episode and explain and ask for feedback.

This is so hard and time-consuming as it is, but if I stink at it, I just don't see any point of continuing until I figure something else out. Probably interviewing would be the only option. And I really didn't want to do that.

Thanks,
Susan

–End Quote–

I asked Susan for permission to read her email in this week's podcast episode and to share my responses with her in the podcast. She gave me her blessing to do so and that's what you'll hear during the first 27 minutes of this episode.

 
 
A Conversation With Joel Comm Regarding The Value of Snapchat
ConsultPhotoOriginally, this week's episode was going to feature a full-length conversation that I had with my friend, Joel Comm regarding the value of Snapchat. We had originally talked for approximately 52 minutes. However, I felt that I must share my response to Susan's email, mentioned above, in this episode as well.

As a result, I went to work editing the recording of my conversation with Joel. I ended up removing about 23 minutes of audio. However, I'm very excited about what came out as a result of this editing. I trust that you'll find some valuable insight into the value of Snapchat by listening in on our conversation. (Starts at 00:26:51).

By the way, you can Joel on Snapchat. His username is @JoelComm.

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447 – Podcasting Purely To Entertain – A Conversation With Michael O’Neal

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Podcasting Purely To Entertain
Michael-Oneal-headshotIn this week's episode, I share a conversation with my friend Michael O'Neal from The Solopreneur Hour podcast.

We discuss how he got into podcasting just for the joy of getting to interview interesting people and how he's developed his own business model around his podcasting efforts.

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446 – My Biggest Takeaways From SMMW16

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In this episode, I allow myself to do use the “live to drive” format to share my thoughts following my experience at Social Media Marketing World 2016.

Update: I totally neglected to share two major takeaways from this event. Much like the others, these takeaways are about taking relationships to the next level. I had the opportunity to walk with Tyler Anderson and Chris Brogan from the speaker party to the opening night networking party held on Midway Aircraft Carrier.

During this 20+ minute walk, we had the type of conversation that takes relationships to a whole new level. I'm deeply honored to have gone much deeper in my friendship with both Tyler and Chris. Guys, I'm so sorry that I neglected to mention just how much of a valuable takeaway our time was together in this episode. I assure you that, looking back, it was at the top of the list.

Links Mentioned In this Episode:
– Michael O'Neal on Snapchat – @SoloHour
– Joel Comm on Snapchat – @JoelComm
– Shaun Ayala on Snapchat – @ShaunAyala
– Michael Hyatt on Snapchat – @MichaelSHyatt
– Andy Traub on Snapchat – @AndyTraub
– Ray Edwards on Snapchat – @TheRayEdwards
– Sean Edwards Book – American Resurrection

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445 – Thoughts On Ambition

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Back in September of last year (2015), I recorded a podcast episode titled “What do I want my life to look like in 10 to 20 years?”. In that episode, I shared some pretty loft dreams of what I might want my life to look like in the future.

Since then, I feel that I've seen possible glimpses into what my future might hold and have a vision of myself standing on a stage in front of a stadium packed with 40,000 to 50,000 people who have come to hear a message from me.

As I have started to share my vision of the future with others, I have found myself pondering the virtue of having such high ambitions in life. Oddly enough, this topic provides some insight into why I've become so obsessed with Alexander Hamilton.

In this episode of The Cliff Ravenscraft Show, I share my current thoughts as they relate to “ambition.”

Links Referenced In The Episode
The Google Podcast Episode
PABL Episode 624
The God Journey Episode 521

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444 – Live To Hard Drive Vs Heavily Editing – And Thoughts on Batch Processing

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Have I Abandoned The Live To Hard Drive Approach To Podcasting?
In last Thursday's vlog post, I had shared that I spent a total of two hours editing last week's episode of this podcast. My friend, Riley Blanton, reached out to me, via Snapchat, to tell me that a while back, I had inspired him to go with the “Live To Hard Drive” approaching to podcasting. He wanted to know if I have abandoned this approach altogether and if so, why. In this episode, I explain what “Live To Hard Drive” means and I answer Riley's questions.

 
Batch Processing & Episode Schedule Deadlines
Also in this episode, I share my thoughts on why I feel that brand new podcasters should not batch process their podcast episodes. I share why I haven't been batch processing my episodes over the past few weeks. And to wrap things up, I share some thoughts about my setting a deadline of having new episodes every Friday at 5am Eastern Time.

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My Current Thoughts On Social Media Platforms

This vlog contains my most recent thoughts as to where I am finding value in the available social media platforms.

VERY IMPORTANT UPDATE TO THIS VIDEO: I don't know how it happened, but when I was recording this vlog, I completely forgot to mention Youtube & Instagram. The following video is a new vlog that corrects my error.

So the updated list is as follows:
#1 Snapchat – https://www.snapchat.com/add/cliffeotc
#2 Facebook – http://Facebook.com/cliffravenscraft
#3 YouTube – http://YouTube.com/cliffeotc
#4 Instagram – https://www.instagram.com/cliffeotc
#5 Twitter – https://twitter.com/cliffeotc
#6 Linked In – http://www.linkedin.com/in/cliffravenscraft
#7 Google+ – I'm not going to even bother providing a link.

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443 – Why Am I Vloggging Daily? And Is It Worth It?

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Earlier this year, I began using SnapChat and, as a result, I've been producing a daily vlog, without missing a single day, since January 27th, 2016.

When I started, I never intended to commit to creating daily vlog content. In spite of the low production value associated with using Snapchat, it's still an incredible amount of work to create this vlog content on a daily basis and also make it available via my YouTube channel and in a video podcast feed.

I recently asked myself, and my community, “Is It Worth It?” In this episode, I share the feedback that I received from those who are consuming my vlog content on a daily basis and my thoughts as a result of that feedback.

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Yes, People Will Probably Criticize You!

Earlier today, I had one of my Podcasting A to Z students tell me that she now has cold feet about publishing her first podcast episode.

She's spent the past two weeks tweaking her equipment setup and figuring out the audio editing process. She's produced a sample audio file that I gave a “PERFECT” rating. (And most of you know just how much of an audio snob I am.)

During the first week, I asked her why she wanted to launch her podcast. She wrote… “My life’s mission, and the purpose of my podcast, is to share my experience, strength, and hope around recovery from compulsive spending, to help others who feel powerless over the obsession to buy, shop, and spend…

However, today, while other students are submitting their first episodes to iTunes, she wrote to me saying… “So I'm having an identity crisis, Cliff….. I'm not sure I should be doing this particular podcast now. I know you cannot make the decision, but I'd like your feedback about my concerns.

She went on to write about about how a few of her friends in recovery have cautioned her about some of the things that she was considering with her platform.

She then wrote… “I'm worried that people will get upset with me for sharing my experience, strength, and hope this way.

And she told me that she had an idea for a different podcast that she might pursue instead.

This interaction inspired today's vlog post!

BTW. After giving this student my feedback, she wrote back with the following….

–Begin Quote–

Cliff, I cannot thank you enough for this amazing motivational response. I will be using it in the podcast, if you don't mind. Your transformation is astounding. I read the FB post and comments, and was so struck by this exchange you had with someone:

THEY SAID: I know you won't call out the hater who mocked you, but I hope he sees this and the profound support you so deservedly have received. Well done! Keep up the good work!

And YOU SAID: Yeah, funny thing is that guy made it into the most recent Keynote that I did. I used it as an example of how you can't allow others, who don't understand your vision, keep you from moving toward your goal as a result of their negative feedback.

***

Wow.

Moving forward. Thanks to you.

–End Quote–

You can follow me on SnapChat. My username is cliffeotc. If you are on your mobile device, you can click here to add me as a friend.

Subscribe To The CliffEOTC VLOG
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442 – Please Don’t Snap And Drive

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This week's episode is very brief and to the point. It contains a message that I am very passionate about. If I have any amount of influence in the lives of those who listen to this show, I hope that I might influence others to make a commitment to never “Snap and Drive.” Beyond that, it is my hope that folks will also use whatever influence they have to spread this very important message.

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Is It Worth It For Me To Continue My Daily Vlog?

Is it worth it?

I've been producing daily vlog posts for two months now.

Even though I'm using Snapchat to create these posts, which is easy enough, it is actually a lot of work to turn them into video formats that work for my YouTube channel, my video podcast feed and even to upload them Facebook.

I have a motto that I live by that says… “I don't need easy, I just need worth it.” After two months of creating these vlog posts on a daily basis, I'm asking my community to help me answer the question… Is it worth it?

You can follow me on SnapChat. My username is cliffeotc. If you are on your mobile device, you can click here to add me as a friend.

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What Are All Those Screens Used For?

Many folks have been asking me why I have so many screens in my office. Do I use them for anything other than branding? I'm devoting today's vlog post to answering these questions.

While I share the primary purpose for each of the screens you see in my office, the reality is that they each of them are used for a many other things that didn't immediately come to mind as I was creating this vlog post.

You can follow me on SnapChat. My username is cliffeotc. If you are on your mobile device, you can click here to add me as a friend.

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441 – What Does CliffEOTC Stand For?

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For years, I have had several online accounts that carry the username “cliffeotc.” When people come across some of these accounts, they immediately ask the question, “what does cliffeotc stand for?” Until now, this question only came up a few times a year and I simply took the time to explain it to each person who asked.

Just recently, I was sort of “forced” to use the username “cliffeotc” on Snapchat. I explain why in this episode. As a result, I also made the bold decision to change my username on Twitter and Instagram to “cliffeotc” as well. Today, the most frequent question that I receive, on a daily basis, is “what does cliffeotc stand for?”

If you want to skip this entire episode, I'll simply tell you, here, that it stands for…. “Cliff, Encouraging Others Through Content.” However, there is a much larger origin story to the username. If you want to know the full story and the “original” meaning of the “cliffeotc,” I share all the details in this episode of The Cliff Ravenscraft Show.

Links Mentioned In This Episode:
http://PodcastAnswerMan.com/October1999
http://PodcastAnswerMan.com/snapchat
http://PodcastAnswerMan.com/371

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Ask Me Anything About Launching A Podcast (Webinar Replay)

I recently hosted a free webinar, “Ask Me Anything About Launching A Podcast.” The purpose was to give people a taste of what my weekly group coaching calls are like during my, four week, Podcasting A to Z online coaching program.

The video below is an edited replay of the webinar featuring the most relevant questions for those who are seeking to launch their podcast.

There was no “hard sell” during the webinar. The goal was simply to showcase the level of information and value that I bring to the who might be be thinking about signing up for Podcasting A to Z.

 
Time Stamps For Topics Covered In This Video:
I have taken the time to break down the content covered in this webinar replay. If you click on the “time stamps” listed for each question, you will be taken directly to the starting point of that question in the YouTube video playback. (Doing this will take you to the YouTube website)

00:01:44 – How often should I publish a new episode?

00:03:25 – What is the perfect length of a podcast episode?

00:06:52 – How do I go about collecting email addresses on a WordPress based podcasting website?

00:10:41 – How many platforms are out there for me to list my podcast?

00:13:20 – I'm trying to get the company I work for, that sells business software, to create a podcast. The marketing department wants to have a buckshot approach when it comes to the target audience. Also, are CEO's of multi-million dollar businesses listening to podcasts?

00:16:26 – My download numbers have stagnated a bit. How long should I stay the course before changing things up regarding how I promote my podcast?

00:19:16 – How do you recommend recording a Skype or telephone call conversation.

00:23:31 – What's the best thing to do to launch a podcast so that it gets great traction?

00:31:37 – Which app do you use on your iPad to play audio clips?

00:32:33 – Please share three tips for creating a successful podcast.

00:34:56 – How did you become such a hunk? You look awesome.

00:36:01 – If you could only promote your show one way, which way would you choose and why?

00:38:07 – What type of revenue streams can be generated from my podcasting efforts?

00:41:22 – Any suggestions on production workflow to help reduce the amount of time it takes to create each new episode?

00:43:18 – What are you favorite sources for royalty free music?

00:44:50 – If you are talking over a music bed, what percentage of ducking do you recommend?

00:46:23 – How do you do prepare for the podcast episodes that you produce?

00:49:39 – What do I do if my guest does not have Skype and wants to me to call them on the telephone?

Please be sure to check out http://PodcastingAtoZ.com

440 – What Am I Using To Do My Online Courses? A Few Snapchat Tips & Thoughts On Being Approachable.

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What Am I Using To Do My Online Courses?
My friend, Beth Spellacy, reached out to me via a private Snapchat message. Her husband is a web developer and he is interested in putting together an online course about website accessibility and was wondering what software I use to put together my online courses. I decided to devote a good portion of this episode to answer that question.

Also in this episode, I share a few snapchat tips and thoughts on “being approachable.”

Links Mentioned In This Episode:
Vimeo.com
Basecamp.com/2 (Important: I use Basecamp 2)
GoToWebinar.com
Udemy.com
WishlistMember.com
NewKajabi.com
PodcastAnswerMan.com/products
RayEdwards.com
PodcastAnswerMan.com/Snapchat

Follow me on SnapChat. Username = cliffeotc.

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How I Can Track 80% of My Income Back To 10 to 11 People.

In episode 42 of my vlog, I mentioned that I could track 80% of my income, over the past eight years, back to 10 to 11 people that are within my community.

One person commented… “Ok, so 80% of your sales stem from 10 to 11 of your business network referrals – not organic sales created by your Podcasting. Kind of surprised you divulged this level of inside privy details.”

The reality is that nearly 100% of my income is generated by organic sales created by my podcasting efforts. In this vlog post, I explain how this and what I said previously can both be true.

You can follow me on SnapChat. My username is cliffeotc. If you are on your mobile device, you can click here to add me as a friend.

Subscribe To The CliffEOTC VLOG
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Who Is Cliff Ravenscraft? [VLOG]

I recently had a significant number of new folks start following me on Snapchat recently and I decided to introduce myself.

It was pretty interesting trying to come up with a way to explain who I am given that I'm in the midst of a transitional season of life. This is what I came up with for now.

You can follow me on SnapChat. My username is cliffeotc. If you are on your mobile device, you can click here to add me as a friend.

Subscribe To The CliffEOTC VLOG
iTunes RSS Feed

Did I Just Screw Up By Rebranding My Podcast? – [VLOG]

In today's vlog, I share my thoughts about why I'm confident that I made the right decision about rebranding my podcast. Unfortunately, I had to re-record my thoughts due to a technical glitch that happened today.

What I shared the second time around is nowhere close to the awesome insights that came out the first time. However, perhaps those thoughts were mostly meant for me.

At any rate, I tried to recapture some of the heart of what was on my mind today. I hope you find some value in me sharing this part of my journey with you.

You can follow me on SnapChat. My username is cliffeotc. If you are on your mobile device, you can click here to add me as a friend.

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439 – I Am The Podcast Answer Man, But This Is Now The Cliff Ravenscraft Show

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Renaming This Show:
In this episode, I share why I've decided to rebrand this podcast as The Cliff Ravenscraft Show moving forward. I plan to continue adding valuable content here on the Podcast Answer Man website. I plan to continue creating new products and services related to podcasting. I plan to continue offering Podcasting A to Z sessions for the foreseeable future. I even plan to continue hosting this podcast here on this website. However, moving forward, this show will simply be known as The Cliff Ravenscraft Show. To learn why, click the play button.

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438 – Why I Have Fallen In Love With Snapchat

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Why I Have Fallen In Love With Snapchat
In this week's episode, I talk about how Snapchat has quickly become my number one social network of choice. If you want to see an example of some of my snapchat stories, check out my YouTube VLOG where I'm archiving my stories each day. I highly encourage you to check out my free Snapchat tutorial found at PodcastAnswerMan.com/snapchat.

 
 
A Few Important Notes
This week's episode of Podcast Answer Man is a bit raw, unfiltered and unedited. I just returned from my trip to New Zealand where I spoke at the Asia Pacific Podcast Conference.

While I was away, Apple announced that they have a new system for managing podcast rss feed submissions called iTunes Connect. I've only had time to take a quick glance at the new system. I will be prepared to share more about this in next week's episode.

Also, while I was away, a brand new social network, called Anchor, started to take off. It's still too soon to tell if this will be a passing fad or if it has the power to stick. I'm playing around with the service and will share more thoughts on it in a future episode within a few weeks.

I also share that from this point forward, I have changed my username on Twitter and Instagram to “cliffeotc.” If you want to learn more about why I made this change, the story behind “cliffeotc” and what I learned about myself and my identity moving forward, then I encourage you to check out episode 659 of The Cliff Ravenscraft Show titled “Year of Identity Part 3.” (Note: As of the publishing of this episode, I have not yet recorded this episode. However, I will be recording it within the next couple days.)

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437 – Podcasting As A Tool To Help You Clarify Your Thoughts On Important Topics – An Interview With Leary Gates

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In this week's episode of Podcast Answer Man, I share an interview with Leary Gates from the Reinventure Me podcast. Leary is another graduate of my coaching program that has produced well over 100 podcast episodes.

I'm always interested to learn what motivates others to create a podcast and what keeps them coming back to the microphone, week after week, even after producing 100 episodes. It is my hope that you may find inspiration along with a few valuable takeaways as I ask Leary to share some thoughts from his podcasting journey over the past two years.

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436 – Why Do I Still Use Feedburner Today?

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What Is Feedburner? Why Do I Still Use It Today?
Every now and then, someone will reach out to me and ask me why I still use Feedburner. I created this podcast episode to share the story of how and why I started using Feedburner many years ago and why, in spite of a few possible drawbacks, I still thing it is the best solution for myself and for training other people on how to successful launch a podcast.

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435 – The Podcast Is The Thing We Love Most Out of Everything! An Interview With Scott Stratten

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Scott Stratten
ssonlineIn this week's episode, I'm delighted to share an interview that I did with Scott Stratten, president of UnMarketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Scott is also an alumni of my Podcasting A to Z group coaching program. In the past two years, Scott has produced over 100 episodes of the UnMarketing Podcast, along with his wife Alison. I invited Scott to share what he's learned from his podcasting journey so far.

I'm certain that you'll come away from this episode with many valuable takeaways. Below, you will find a list of notes that I took while listening back to the interview for myself.

– Scott says he was seven years late to the party, but he jumped right in and took bold action with his podcast.

– Scott viewed blogging as a chore and found that, as a public speaker, a podcast was a natural fit for him to remain consistent when it comes to providing valuable, ongoing content for his community.

– Scott loves doing the podcast together with his wife Alison. It is something that they still get “giddy” about doing even two years into producing the show.

– Out of all the things that they do in their business, Scott says that podcasting is the thing that he and Alison love most.

– Scott rents a professional studio and full production crew once a month to record a month's worth of content in one day.

– Scott's production costs are just under $1,000 per episode.

– Scott shares how and why he partnered with CBS for the audio distribution rights of his podcast.

– Scott shares a lot of detail regarding his $150,000 per year podcast sponsorship.

– And much more…

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My SnapChat Tutorial

I have recently fallen in love with the stories functionality of SnapChat. I've been using it to record a daily vlog. I encourage you to follow me on SnapChat. Username = cliffeotc. If you are on your mobile phone, you can click here to add me.

The SnapChat App Is Confusing: This was my first reaction to SnapChat and it is the same reaction that I hear from everyone who is trying out SnapChat for the first time. The app is not intuitive at all. I've decided to create a free tutorial that will help you understand the ins and outs of the SnapChap App.

434 – How Do You Know If Your Idea Will Succeed? An Interview With Pat Flynn

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Market Validation
WIFBI've seen people spend months working to bring a product or service to the market only to find, after they have put all the work into creating that product or service, that there wasn't enough interest to make that product or service a profitable venture.

I have personally created a service that I knew would be highly valuable to those who signed up for it, where I had successfully sold that service to its full capacity, only to find that the work in delivering that service did not align with the type of lifestyle I desired for myself.

In this week's episode of Podcast Answer Man, I share a conversation with my great friend, Pat Flynn, where we talk about his new book titled “Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money.

I know that this book will a valuable resource to those of you who are looking for a great strategy to test the market viability of the next big idea that you consider going after.

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433 – Year of Identity Part 2

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The Year of Identity – Part 2
This week's episode is part two of my “Year of Identity” story. This is one of those rare times that I will tell you that you do not want to listen to this episode before you listen to the episode previous to this one. So if you haven't done so, already, go and listen to episode 432 first.

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A Few Brief Announcements

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This is not officially an episode of the podcast. Instead, I simply needed to drop in a few announcements for you.

You see, I'm currently a few weeks ahead when it comes to producing this podcast. However, when I had recorded, edited and scheduled the two part series titled “The Year of Identity,” I didn't think to put any sort of reminder about the events that I'll be speaking at.

So I decided to record and publish this brief audio update simply to make the following announcements.

 
Asia Pacific Podcast Conference
I want to remind you that I'll be doing a keynote address for the Asia Pacific Podcast Conference in just a few short weeks from now. This event is being held in Auckland New Zealand on February 12th and 13th.

If you are in New Zealand, Australia, or any other countries within that geographic region, I'd love to have this opportunity to meet you face to fact. You can learn more about the event at AsiaPacificPodcastConference.com.

If you would like to get a special discount on the cost of your tickets to this event, simply use my affiliate link, PodcastAnswerMan.com/NewZealand which will take you directly to the shopping cart with my discount code applied.

 
 
Social Media Marketing World
I want to let you know that I will also be speaking at Social Media Marketing World again this year. That event will be held in San Diego on April 17th through the 19th. My affiliate link for this event is PodcastAnswerMan.com/socialmedia.

 
 
Podcasting A to Z
I've opened the registration for my 24th session of Podcasting A to Z. This next session will launch on Monday, March 14th and is your opportunity to have me as your personal coach for a total of four weeks as I walk you, step by step, through every part of the process in successfully launching your podcast. Register today at PodcastingAtoZ.com.

432 – Year of Identity – Part 1

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The Year of Identity – Part 1
This week's episode may end up being one of the most confusing episodes that I have ever produced. This episode is a crossover episode between The Cliff Ravenscraft Show and Podcast Answer Man.

As you'll learn from listening to this episode, I have been contemplating several significant changes to my professional identity and the types of products and services that I feel led to create moving forward.

For those who are interested in a little backstory to what led up to this episode, you might be interested in checking out the episodes listed below.

– PABL Episode 623 – The One Thing – Full Book Review
– PABL Episode 624 – What Do I Want My Life To Look Like In 10 to 20 Years?
– PABL Episode 625 – My Modified Mission Statement & More
PABL Episode 633 – The Dark Days of December 2015

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431 – Creating A Podcast To Interview People You Want To Build Relationships With – An Interview with Todd Uterstaedt

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An Interview With Todd Uterstaedt
35b116dI'm so excited to share a recent interview that I did with Todd Uterstaedt who produces the From Founder To CEO podcast. Todd is an alumni of my Podcasting A to Z Group Coaching Program. In fact, he's gone through the program twice. However, the reason why I'm excited to share this interview with you is due to the large number of value bombs he dropped with every single response to each question that I asked him.

In fact, I came away with pages of notes with the valuable takeaways that I think you'll find in this episode. I'll list a just a few of the notes that I took while listening back to the interview a second time.

– One of the reasons why Todd created his podcast was so that he could interview people that he wanted to build a relationship with.

– Todd genuinely cares about each and every guest that he invites to come on to his podcast.

– Todd makes it a point to follow up with each guest. Not just once to ask them to promote the show, but even months later to ask if there is anything that he can do to help them in their business pursuits.

– Todd does a great deal of research on each guest he brings onto the show. He'll read and watch any previous interviews the person had one in the past so that he can best understand them and their business.

– Todd goes out of his way to make sure that he creates an episode of his podcast that can be used to advocate for the business of his guest.

– Todd provides each guest with a THREE PAGE DOCUMENT that helps them learn how to effectively market their interview in a way that will help them.

– Todd spends about five to six hours per episode. He originally wanted to do five episodes per week. However, after my advice, he decided to start with only three episodes per week. Soon, he found that too overwhelming and decided to drop to only two episodes per week.

I genuinely hope that you found this episode extremely valuable. If you decide to check out Todd's podcast, please be sure to let him know that you heard him on Podcast Answer Man.

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430 Facebook Live Streaming Vs Periscope | Become An Author With Kary Oberbrunner

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Facebook Live Streaming Vs Periscope
In the open of this episode, I share my initial thoughts on Facebook's new live streaming service that is now being rolled out to personal Facebook accounts. Stephanie and I tried out today while we recording our Family From The Heart podcast.

 
 
Become An Author With Kary Oberbrunner
KO-Headshot-Square-e1444683320979This week, I'm happy to share a conversation with my friend, Kary Oberbrunner. He and I talked about his journey into becoming and author. In our conversation, Kary shared three mistakes he made that slowed his process of leaving his day job.

Also, Kary shares the 15 streams of income that he's built around the books that he's published.

 
 
WEBINAR: Become an Author in 2016
Do you dream of becoming an author? Want to share your message with the world? Publishing a book the right way can bring you more freedom, finances and fulfillment.

Kary Oberbrunner and I are hosting a free webinar this Tuesday, January 5th. On this webinar, Kary will show you insider tips and tools how to write, publish, and market your book successfully.

Sign up for this free webinar by clicking here.

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429 Podcasting As A Hobby That Pays For Itself – An Interview with Serena Travis

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Podcasting Focused On A Geographic Region
In this week's episode of Podcast Answer Man, I am delighted to share a conversation that I had with Serena Travis. Serena hosts the podcast called Good Morning Scott Valley, which is show that she created five years ago, focused on her hometown in Northern California.

I love stories of podcasters who continue podcasting for years, driven by a passion to have a positive impact on the lives of others. I am confident that my community will be inspired by what Serena has been up to with her show.

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428 Ten Tips For Dealing With Depression As An Entrepreneur

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An article I recently read quoted a study that found that one out of every three entrepreneurs lives with depression. In this week's episode of Podcast Answer Man, I share three types of depression that I have struggled with over the past ten years. I also share twelve tips for dealing with depression.

The twelve tips:
1. Spend more time in the Sun. (Philips goLITE BLU)
2. Go do something enjoyable.
3. Take a “guilt-free” break.
4. Watch what you are eating.
5. Get some exercise.
6. Become more socially connected.
7. Don't spend time comparing yourself to others.
8. Take time to express gratitude.
9. Look for ways to help/serve others.
10. Know that you are not alone.
11. Remind yourself that this will pass.
12. Seek therapy if necessary.

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427 Should I Charge Hourly or By The Month? & I Share My Must Have Mac Desktop Apps

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Billing By The Hour or By The Month?
Jonathan Gaby submitted a question for the podcast, asking advice on whether he should bill his social media consulting work by the hour or at a monthly flat rate. This is a very interesting topic as I've heard several people, including one of my most trusted business mentors, say things like “only apertures bill by the hour, everyone else bills by the project.” In this episode, I share my thoughts on three types of billing.

 
 
My Must Have Mac Desktop Apps
I recently purchased a new computer. As I was getting ready to set it up, I made a long list of the apps that I must install before using this as my primary computer for my business. Most of these apps are only available for Apple (Mac) computers.

DropBox
Evernote
Time Machine
Better Snap Tool
Screen Float
– Calendar App (Built into Mac Computers)
Skitch (Part of Evernote)
TextWrangler
FileZilla
ScanSnap iX500 Scanner
Dymo LabelWriter 450 Twin Turbo Printer
Endicia Stamps / Postage Software
PDF Pen Pro 6
I am going to miss Total Finder
ScreenFlow 5
Skype
Day One Journal App
CloudApp
Adobe Creative Cloud (Audition and Photoshop)
Kindle App
QuickBooks Online Desktop App
Memory Monitor

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