In this week's episode, I share one of the most powerful things that I learned at Tony Robbins' Unleash The Power Within event. I learned that I can be in complete control of my emotional state and that I can intentionally choose to change my emotional state, in an instant, any time I choose to do so.
I share how learning this principle has radically improved my life as a husband and a father and how it affected the way that I approached my Podcast Movement 2016 experience in Chicago last week.
Stephanie and I have returned home after experiencing Tony Robbin's Unleash The Power Within event. Hundreds of folks have reached out to me and asked us to share a full review of our experience. I'm delighted to have Stephanie join me for this episode as we share a very authentic review of the entire event.
In last week's episode, I talked about how excited I was to be heading off, this week, for the Tony Robbins event called Unleashing The Power Within. I also shared how excited I was about learning from one of his information products that I had purchased, called Creating Lasting Change.
After hearing last week's episode, a concerned listener wrote to me saying that he was alarmed and that the first part of that episode sounded so unlike me that it made his skin crawl. The concerned listener then cautioned me, saying that Tony teaches NLP, which has been debunked many times, and that I'd do well to save my hard-earned cash for things that have true value, not on pseudo science.
Knowing the person that sent me this feedback, I'm convinced of the kind and caring heart in which this advice was given. The feelings expressed in this feedback are fully aligned with the mindset I once had on this issue, years ago, when a few folks had recommended that I read the book “Think And Grow Rich” by Napoleon Hill.
The main focus of this episode is how my thinking has changed, over the years, as it relates to my comfort level in learning things from those who may also teach some things that I very much disagree with. I'm so excited to have had my great friend, Ray Edwards, join me in a conversation about this topic.
As for the title of this week's episode? That comes from one of Tony Robbin's many teachings that I do believe in strongly. A teaching that has the has the power to profoundly change the lives of those who embrace it.
In this week's podcast, I share some personal insights into what I'm going to be focused on over the next several weeks and months ahead to take my own message, business and life to the next level.
In the episode, I talk about the following.
– A Tony Robbins Live Event.
– A Tony Robbins Ten Day Program on CD.
– Three Months of One on One Mentoring for $3,500.
– Twenty six sessions of Podcasting A to Z.
– The software I'm moving toward for my online products.
– Two paid Mastermind Groups that I plan to launch.
– Plans for updating my website and mailing list strategy.
– A few fitness updates.
Many times we admire how much success others have had through their lives. I'm amazed at how often people assume that those who have accomplished so much have done so with seemingly little effort. The reality is that what we see from our own perspective is not the whole story. If you dig deep enough, you'll find that those folks have risked a lot to get to where they are today. You'll learn that they had many fears and even failures along the way.
In this week's episode, I'm honored to have a conversation with my great friend, Mike Russell, from Music Radio Creative. I truly believe that you will be inspired by his story.
If you can make it, I highly encourage you to attend New Media Europe on June 18th and 19th in London. Register today at NewMediaEurope.com.
A Conversation With Aaron Walker
I'm very excited to share a recent conversation that I have with my friend Aaron Walker. We talk about the difference between being a good story teller and understanding that you have a good story to tell. We also talked about mastermind groups and the value of being booked as a podcast guest on other people's podcasts.
Getting Past Episode 007
An overwhelming majority of podcast that are created never make it past their seventh episode. In this episode, I attempt to encourage Susan B from the I Can't Stop Spending podcast, to avoid contributing to this statistic.
She had already done the hard work of setting up and tweaking her recording equipment setup and and figuring out the audio editing process. She had already produced a sample audio file that I gave a “PERFECT” rating. (And most of you know just how much of an audio snob I am.)
During the first week of the coaching program, I asked her why she wanted to launch her podcast. She wrote… “My life’s mission, and the purpose of my podcast, is to share my experience, strength, and hope around recovery from compulsive spending, to help others who feel powerless over the obsession to buy, shop, and spend…”
However, on March 30th, while other students were submitting their first episodes to the various podcast directories, she wrote to me saying… “So I’m having an identity crisis, Cliff….. I’m not sure I should be doing this particular podcast now. I know you cannot make the decision, but I’d like your feedback about my concerns.”
She went on to write about about how a few of her friends in recovery have cautioned her about some of the things that she was considering with her platform.
She then wrote… “I’m worried that people will get upset with me for sharing my experience, strength, and hope this way.”
And she told me that she had an idea for a different podcast that she might pursue instead.
This interaction inspired the following vlog post!
BTW. After receiving my feedback, Susan sent me the following message.
Cliff, I cannot thank you enough for this amazing motivational response. I will be using it in the podcast, if you don’t mind. Your transformation is astounding. I read the FB post and comments, and was so struck by this exchange you had with someone:
THEY SAID: I know you won’t call out the hater who mocked you, but I hope he sees this and the profound support you so deservedly have received. Well done! Keep up the good work!
And YOU SAID: Yeah, funny thing is that guy made it into the most recent Keynote that I did. I used it as an example of how you can’t allow others, who don’t understand your vision, keep you from moving toward your goal as a result of their negative feedback.
Moving forward. Thanks to you.
I was so happy to see Susan publish her first episode, on April 3rd. As I saw her publish a new episode every week for the next four weeks, I thought she was on course for beating that “7th Episode Statistic.”
However, earlier this week, I received a new email from Susan. She wrote the following.
I'm going to stop the podcast for now. 🙁
I asked someone (not in my target audience) to listen. His response was that it was boring (it is) and I talk too much about myself (I do, but that is because that's how we do it in recovery), and not entertaining (ugh). He suggested using a script (sooooo time-consuming).
There is nothing worse to me. Searched your website for “boring,” but found nothing.
The one thing I've never been accused of being is boring. I've done five episodes. And I thought I was quite passionate and had some humor in it.
I just wondered if you have ever done a podcast on the topic of being entertaining vs. boring. If not, it would be great if you did one.
Since I steadily have around 75 listeners to each episode, I'm going to do a hiatus episode and explain and ask for feedback.
This is so hard and time-consuming as it is, but if I stink at it, I just don't see any point of continuing until I figure something else out. Probably interviewing would be the only option. And I really didn't want to do that.
I asked Susan for permission to read her email in this week's podcast episode and to share my responses with her in the podcast. She gave me her blessing to do so and that's what you'll hear during the first 27 minutes of this episode.
A Conversation With Joel Comm Regarding The Value of Snapchat
Originally, this week's episode was going to feature a full-length conversation that I had with my friend, Joel Comm regarding the value of Snapchat. We had originally talked for approximately 52 minutes. However, I felt that I must share my response to Susan's email, mentioned above, in this episode as well.
As a result, I went to work editing the recording of my conversation with Joel. I ended up removing about 23 minutes of audio. However, I'm very excited about what came out as a result of this editing. I trust that you'll find some valuable insight into the value of Snapchat by listening in on our conversation. (Starts at 00:26:51).
By the way, you can Joel on Snapchat. His username is @JoelComm.
In this episode, I allow myself to do use the “live to drive” format to share my thoughts following my experience at Social Media Marketing World 2016.
Update: I totally neglected to share two major takeaways from this event. Much like the others, these takeaways are about taking relationships to the next level. I had the opportunity to walk with Tyler Anderson and Chris Brogan from the speaker party to the opening night networking party held on Midway Aircraft Carrier.
During this 20+ minute walk, we had the type of conversation that takes relationships to a whole new level. I'm deeply honored to have gone much deeper in my friendship with both Tyler and Chris. Guys, I'm so sorry that I neglected to mention just how much of a valuable takeaway our time was together in this episode. I assure you that, looking back, it was at the top of the list.
Since then, I feel that I've seen possible glimpses into what my future might hold and have a vision of myself standing on a stage in front of a stadium packed with 40,000 to 50,000 people who have come to hear a message from me.
As I have started to share my vision of the future with others, I have found myself pondering the virtue of having such high ambitions in life. Oddly enough, this topic provides some insight into why I've become so obsessed with Alexander Hamilton.
In this episode of The Cliff Ravenscraft Show, I share my current thoughts as they relate to “ambition.”
Have I Abandoned The Live To Hard Drive Approach To Podcasting?
In last Thursday's vlog post, I had shared that I spent a total of two hours editing last week's episode of this podcast. My friend, Riley Blanton, reached out to me, via Snapchat, to tell me that a while back, I had inspired him to go with the “Live To Hard Drive” approaching to podcasting. He wanted to know if I have abandoned this approach altogether and if so, why. In this episode, I explain what “Live To Hard Drive” means and I answer Riley's questions.
Batch Processing & Episode Schedule Deadlines
Also in this episode, I share my thoughts on why I feel that brand new podcasters should not batch process their podcast episodes. I share why I haven't been batch processing my episodes over the past few weeks. And to wrap things up, I share some thoughts about my setting a deadline of having new episodes every Friday at 5am Eastern Time.
This vlog contains my most recent thoughts as to where I am finding value in the available social media platforms.
VERY IMPORTANT UPDATE TO THIS VIDEO: I don't know how it happened, but when I was recording this vlog, I completely forgot to mention Youtube & Instagram. The following video is a new vlog that corrects my error.
Earlier this year, I began using SnapChat and, as a result, I've been producing a daily vlog, without missing a single day, since January 27th, 2016.
When I started, I never intended to commit to creating daily vlog content. In spite of the low production value associated with using Snapchat, it's still an incredible amount of work to create this vlog content on a daily basis and also make it available via my YouTube channel and in a video podcast feed.
I recently asked myself, and my community, “Is It Worth It?” In this episode, I share the feedback that I received from those who are consuming my vlog content on a daily basis and my thoughts as a result of that feedback.
Earlier today, I had one of my Podcasting A to Z students tell me that she now has cold feet about publishing her first podcast episode.
She's spent the past two weeks tweaking her equipment setup and figuring out the audio editing process. She's produced a sample audio file that I gave a “PERFECT” rating. (And most of you know just how much of an audio snob I am.)
During the first week, I asked her why she wanted to launch her podcast. She wrote… “My life’s mission, and the purpose of my podcast, is to share my experience, strength, and hope around recovery from compulsive spending, to help others who feel powerless over the obsession to buy, shop, and spend…”
However, today, while other students are submitting their first episodes to iTunes, she wrote to me saying… “So I'm having an identity crisis, Cliff….. I'm not sure I should be doing this particular podcast now. I know you cannot make the decision, but I'd like your feedback about my concerns.”
She went on to write about about how a few of her friends in recovery have cautioned her about some of the things that she was considering with her platform.
She then wrote… “I'm worried that people will get upset with me for sharing my experience, strength, and hope this way.”
And she told me that she had an idea for a different podcast that she might pursue instead.
This interaction inspired today's vlog post!
BTW. After giving this student my feedback, she wrote back with the following….
Cliff, I cannot thank you enough for this amazing motivational response. I will be using it in the podcast, if you don't mind. Your transformation is astounding. I read the FB post and comments, and was so struck by this exchange you had with someone:
THEY SAID: I know you won't call out the hater who mocked you, but I hope he sees this and the profound support you so deservedly have received. Well done! Keep up the good work!
And YOU SAID: Yeah, funny thing is that guy made it into the most recent Keynote that I did. I used it as an example of how you can't allow others, who don't understand your vision, keep you from moving toward your goal as a result of their negative feedback.
This week's episode is very brief and to the point. It contains a message that I am very passionate about. If I have any amount of influence in the lives of those who listen to this show, I hope that I might influence others to make a commitment to never “Snap and Drive.” Beyond that, it is my hope that folks will also use whatever influence they have to spread this very important message.
Even though I'm using Snapchat to create these posts, which is easy enough, it is actually a lot of work to turn them into video formats that work for my YouTube channel, my video podcast feed and even to upload them Facebook.
I have a motto that I live by that says… “I don't need easy, I just need worth it.” After two months of creating these vlog posts on a daily basis, I'm asking my community to help me answer the question… Is it worth it?
Many folks have been asking me why I have so many screens in my office. Do I use them for anything other than branding? I'm devoting today's vlog post to answering these questions.
While I share the primary purpose for each of the screens you see in my office, the reality is that they each of them are used for a many other things that didn't immediately come to mind as I was creating this vlog post.
For years, I have had several online accounts that carry the username “cliffeotc.” When people come across some of these accounts, they immediately ask the question, “what does cliffeotc stand for?” Until now, this question only came up a few times a year and I simply took the time to explain it to each person who asked.
Just recently, I was sort of “forced” to use the username “cliffeotc” on Snapchat. I explain why in this episode. As a result, I also made the bold decision to change my username on Twitter and Instagram to “cliffeotc” as well. Today, the most frequent question that I receive, on a daily basis, is “what does cliffeotc stand for?”
If you want to skip this entire episode, I'll simply tell you, here, that it stands for…. “Cliff, Encouraging Others Through Content.” However, there is a much larger origin story to the username. If you want to know the full story and the “original” meaning of the “cliffeotc,” I share all the details in this episode of The Cliff Ravenscraft Show.
I recently hosted a free webinar, “Ask Me Anything About Launching A Podcast.” The purpose was to give people a taste of what my weekly group coaching calls are like during my, four week, Podcasting A to Z online coaching program.
The video below is an edited replay of the webinar featuring the most relevant questions for those who are seeking to launch their podcast.
There was no “hard sell” during the webinar. The goal was simply to showcase the level of information and value that I bring to the who might be be thinking about signing up for Podcasting A to Z.
Time Stamps For Topics Covered In This Video:
I have taken the time to break down the content covered in this webinar replay. If you click on the “time stamps” listed for each question, you will be taken directly to the starting point of that question in the YouTube video playback. (Doing this will take you to the YouTube website)
00:01:44 – How often should I publish a new episode?
00:03:25 – What is the perfect length of a podcast episode?
00:06:52 – How do I go about collecting email addresses on a WordPress based podcasting website?
00:10:41 – How many platforms are out there for me to list my podcast?
00:13:20 – I'm trying to get the company I work for, that sells business software, to create a podcast. The marketing department wants to have a buckshot approach when it comes to the target audience. Also, are CEO's of multi-million dollar businesses listening to podcasts?
00:16:26 – My download numbers have stagnated a bit. How long should I stay the course before changing things up regarding how I promote my podcast?
00:19:16 – How do you recommend recording a Skype or telephone call conversation.
00:23:31 – What's the best thing to do to launch a podcast so that it gets great traction?
00:31:37 – Which app do you use on your iPad to play audio clips?
00:32:33 – Please share three tips for creating a successful podcast.
00:34:56 – How did you become such a hunk? You look awesome.
00:36:01 – If you could only promote your show one way, which way would you choose and why?
00:38:07 – What type of revenue streams can be generated from my podcasting efforts?
00:41:22 – Any suggestions on production workflow to help reduce the amount of time it takes to create each new episode?
00:43:18 – What are you favorite sources for royalty free music?
00:44:50 – If you are talking over a music bed, what percentage of ducking do you recommend?
00:46:23 – How do you do prepare for the podcast episodes that you produce?
00:49:39 – What do I do if my guest does not have Skype and wants to me to call them on the telephone?
What Am I Using To Do My Online Courses?
My friend, Beth Spellacy, reached out to me via a private Snapchat message. Her husband is a web developer and he is interested in putting together an online course about website accessibility and was wondering what software I use to put together my online courses. I decided to devote a good portion of this episode to answer that question.
Also in this episode, I share a few snapchat tips and thoughts on “being approachable.”
In episode 42 of my vlog, I mentioned that I could track 80% of my income, over the past eight years, back to 10 to 11 people that are within my community.
One person commented… “Ok, so 80% of your sales stem from 10 to 11 of your business network referrals – not organic sales created by your Podcasting. Kind of surprised you divulged this level of inside privy details.”
The reality is that nearly 100% of my income is generated by organic sales created by my podcasting efforts. In this vlog post, I explain how this and what I said previously can both be true.
In today's vlog, I share my thoughts about why I'm confident that I made the right decision about rebranding my podcast. Unfortunately, I had to re-record my thoughts due to a technical glitch that happened today.
What I shared the second time around is nowhere close to the awesome insights that came out the first time. However, perhaps those thoughts were mostly meant for me.
At any rate, I tried to recapture some of the heart of what was on my mind today. I hope you find some value in me sharing this part of my journey with you.
Renaming This Show:
In this episode, I share why I've decided to rebrand this podcast as The Cliff Ravenscraft Show moving forward. I plan to continue adding valuable content here on the Podcast Answer Man website. I plan to continue creating new products and services related to podcasting. I plan to continue offering Podcasting A to Z sessions for the foreseeable future. I even plan to continue hosting this podcast here on this website. However, moving forward, this show will simply be known as The Cliff Ravenscraft Show. To learn why, click the play button.
Why I Have Fallen In Love With Snapchat
In this week's episode, I talk about how Snapchat has quickly become my number one social network of choice. If you want to see an example of some of my snapchat stories, check out my YouTube VLOG where I'm archiving my stories each day. I highly encourage you to check out my free Snapchat tutorial found at PodcastAnswerMan.com/snapchat.
A Few Important Notes
This week's episode of Podcast Answer Man is a bit raw, unfiltered and unedited. I just returned from my trip to New Zealand where I spoke at the Asia Pacific Podcast Conference.
While I was away, Apple announced that they have a new system for managing podcast rss feed submissions called iTunes Connect. I've only had time to take a quick glance at the new system. I will be prepared to share more about this in next week's episode.
Also, while I was away, a brand new social network, called Anchor, started to take off. It's still too soon to tell if this will be a passing fad or if it has the power to stick. I'm playing around with the service and will share more thoughts on it in a future episode within a few weeks.
I also share that from this point forward, I have changed my username on Twitter and Instagram to “cliffeotc.” If you want to learn more about why I made this change, the story behind “cliffeotc” and what I learned about myself and my identity moving forward, then I encourage you to check out episode 659 of The Cliff Ravenscraft Show titled “Year of Identity Part 3.” (Note: As of the publishing of this episode, I have not yet recorded this episode. However, I will be recording it within the next couple days.)
I'm always interested to learn what motivates others to create a podcast and what keeps them coming back to the microphone, week after week, even after producing 100 episodes. It is my hope that you may find inspiration along with a few valuable takeaways as I ask Leary to share some thoughts from his podcasting journey over the past two years.
What Is Feedburner? Why Do I Still Use It Today?
Every now and then, someone will reach out to me and ask me why I still use Feedburner. I created this podcast episode to share the story of how and why I started using Feedburner many years ago and why, in spite of a few possible drawbacks, I still thing it is the best solution for myself and for training other people on how to successful launch a podcast.
In this week's episode, I'm delighted to share an interview that I did with Scott Stratten, president of UnMarketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
I have recently fallen in love with the stories functionality of SnapChat. I've been using it to record a daily vlog. I encourage you to follow me on SnapChat. Username = cliffeotc. If you are on your mobile phone, you can click here to add me.
The SnapChat App Is Confusing: This was my first reaction to SnapChat and it is the same reaction that I hear from everyone who is trying out SnapChat for the first time. The app is not intuitive at all. I've decided to create a free tutorial that will help you understand the ins and outs of the SnapChap App.
I've seen people spend months working to bring a product or service to the market only to find, after they have put all the work into creating that product or service, that there wasn't enough interest to make that product or service a profitable venture.
I have personally created a service that I knew would be highly valuable to those who signed up for it, where I had successfully sold that service to its full capacity, only to find that the work in delivering that service did not align with the type of lifestyle I desired for myself.
The Year of Identity – Part 2
This week's episode is part two of my “Year of Identity” story. This is one of those rare times that I will tell you that you do not want to listen to this episode before you listen to the episode previous to this one. So if you haven't done so, already, go and listen to episode 432 first.
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