366 How Much Should I Charge My Sponsor?

by Cliff Ravenscraft on July 17, 2014

cashsnHow Much Should I Charge My Sponsor?
Some recently posted this question… “I’ve been approached by an ad agency about advertising in my podcast. They have a client that’s very targeted for my audience. So they’re asking me for rate information. I have no idea what to quote them, as I’ve yet to have a sponsor for my show. Any idea what’s fair based on downloads or other metrics? Thanks!”

I’ve devoted this episode to providing my thoughts on this topic. I hope you enjoy.

Video Recording of this episode
The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.

[click to continue…]


PodcastMastermind-300In this episode of Podcast Answer Man, I share one of the top five most difficult decisions that I’ve had to make in my business. February 2014 marks the second anniversary of The Podcast Mastermind. In spite of the fact that it was responsible for generating over $57,000 in profit for my business in 2013, alone, I made the decision to completely shut it down. The difficulty of this decision has nothing to do with the loss of the $57K and has everything to do with the amazing benefits that have come as a result of being a part of seeing massive life change in the lives of the members that it served.

This is now my favorite episode of Podcast Answer Man to date. In it, you will learn why I had to shut down The Podcast Mastermind. You’ll also get a valuable insight into the type of commitment that I have to my business and my desire to always under promise and over deliver on every commitment that I make to those I work with in any way.

I hope that you find this episode an entertaining source of education, encouragement and inspiration. If so, I would be honored if you would consider asking others to have a listen in your social media channels. Also, I would love to hear your feedback related to this episode in the comments below.

[click to continue…]


329 Seven Ways To Market Affiliate Products

by Cliff Ravenscraft on October 10, 2013

sks7 Ways To Market Affiliate Products
In this week’s episode I am joined by my great friend, Mark Mason, from the Late Night Internet Marketing Podcast. In our conversation, we discuss seven things that podcasters can do to market affiliate products. (This Topic Starts at 00:21:36)

1. Do An Honest Review of a Product you use.
2. Do case studies and provide examples and data.
3. Interview people from the company.
4. Give away a free products in exchange for engagement.
5. Create a special bonus products
6. Create an fantastic blog post using all of the above.
7. Promote to your list.

I’m doing a daily podcast!
In this episode, I share why I am actually doing something that I attempt to talk most people out of. I encourage everyone to check out episode 536 of Pursuing A Balanced Life for full details about why I am currenlty producing that podcast on a daily basis.

Pursuing A Balanced Life PodcastPursuing a Balance LifeClick Here To Listen!
Pursuing A Balanced Life was originally launched in March of 2006. When it started, I (Cliff Ravenscraft), worked as an independent insurance agent, in a family run insurance agency, and had only been podcasting as a hobby for a few short months. In January 2008, I left my career in insurance, after 11 years, to pursue podcasting as my full-time career.

This podcast has served as an audio journal that has chronicled everything that led to my decision to leave my career in insurance and to start my own online business. This podcast contains the most exhaustive account of all the things that I have learned about building my own business and how I’ve managed to balance all the demands that come along with being an entrepreneur.

I invite you to subscribe and join me as I continue to share all the business and success principles that I learn along the way as well as my pursuit of finding a balance between my focus on my career, my desire to be a great husband and father, my desire to become more physically fit and healthy, and my desire to live a life of faith.

Subscribe To Pursuing A Balanced Life Podcast:
iTunes RSS Feed

Podcast Awards Now Accepting Nominations
I am delighted to announce that I have, once again, made the decision to become a corporate sponsor of The Podcast Awards. The nomination process is now open for the 9th Annual Podcast Awards. You can submit your nominations through October 15th at

Personal Plug of The Week
This week’s personal plug of the week goes out to Jessy K. Piskai, from the When In Korea podcast. Jessy created this podcast as a resource for military wives who are going to be stationed, with their spouse, in South Korea.

[click to continue…]


325 Seven Things Podcasters Need To Know About Affiliate Marketing

by Cliff Ravenscraft on September 12, 2013

sksLet’s Talk Affiiliate Marketing
In this week’s episode I am joined by my great friend, Mark Mason, from the Late Night Internet Marketing Podcast. A majority of this week’s show is focused on things that podcasters should know when it comes to affiliate marketing. (This Topic Starts at 00:12:34)

The seven things we cover in our discussion:
1. What is affiliate marketing?
2. Why is affiliate marketing great for podcasters?
3. What products should I promote?
4. There are products that match your niche.
5. You must disclose.
6. Beautify and simplify (redirect) your links.
7. Affiliate marketing is a math problem.

Personal Plug of The Week
This week’s personal plug of the week goes out to Jeff Brown of the Read To Lead Podcast. Jeff believes that intentional and consistent reading is key to success in business and in life. Each episode features a conversation with a successful and inspiring nonfiction author. Authors discuss their latest book and their unique perspectives on Leadership, Personal Development, Business, Marketing, Career and Entrepreneurship. If you check out his show and like it, please be sure to tell him that you heard about him from The Podcast Answer Man.

[click to continue…]


324 Podcasting As An Occupation? How Long Before My Podcast Will Start Generating Income? My Thoughts On This And More!

September 6, 2013

Show Me The Money! (Topic starts at 00:03:44) There are times when I feel like Jerry Maguire in this scene from the movie (WARNING: Strong language in clip). Okay, so this is a bit of an exaggeration. The fact is that I have made it a point to not yet enter into a relationship where […]

9 comments Read the full article →