446 – My Biggest Takeaways From SMMW16

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In this episode, I allow myself to do use the “live to drive” format to share my thoughts following my experience at Social Media Marketing World 2016.

Update: I totally neglected to share two major takeaways from this event. Much like the others, these takeaways are about taking relationships to the next level. I had the opportunity to walk with Tyler Anderson and Chris Brogan from the speaker party to the opening night networking party held on Midway Aircraft Carrier.

During this 20+ minute walk, we had the type of conversation that takes relationships to a whole new level. I'm deeply honored to have gone much deeper in my friendship with both Tyler and Chris. Guys, I'm so sorry that I neglected to mention just how much of a valuable takeaway our time was together in this episode. I assure you that, looking back, it was at the top of the list.

Links Mentioned In this Episode:
– Michael O'Neal on Snapchat – @SoloHour
– Joel Comm on Snapchat – @JoelComm
– Shaun Ayala on Snapchat – @ShaunAyala
– Michael Hyatt on Snapchat – @MichaelSHyatt
– Andy Traub on Snapchat – @AndyTraub
– Ray Edwards on Snapchat – @TheRayEdwards
– Sean Edwards Book – American Resurrection

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414 – How To Build A Deeper Relationship With Your Existing Audience

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In this week's episode, I share the recording of the talk that I gave at Podcast Movement 2015. In this talk, I share why it is so important to focus on building a relationship with those who are already listening to your podcast and then I give you ten tips on how to build those relationships.

1. Engage with their content.
2. Ask many questions.
3. Shine the spotlight on your audience.
4. Prioritize your mailing list.
5. Create online community environments.
6. Reach out and touch someone (call them).
7. Set yourself reminders.
8. Collaborate with your closest community members.
9. User services like Periscope for live interaction.
10. Host community meetups.

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377 Teaching Others About Podcasts

whatisapodcast-imageWhat Is A Podcast? (00:01:34)
I enjoy introducing the world of podcasts to someone who has never heard of podcasting before. Not for the purpose convincing them to start a podcast, but actually start listening to podcasts. I am a firm believer that podcasts have a power to change people's lives for the better like no other platform out there.

In this episode, I share an example of the language I use when describing what a podcast is to someone for the very first time. It just so happens that I was able to record such a conversation with someone while I happened to be out in the field recording an episode of my Pursuing A Balanced Life podcast. I also issue a challenge to all podcasters to make it a goal to introduce at least one person, each week, to the world of podcasting. This would be a true “podcast movement.”

 
 
Other Topics Covered In This Episode:
– More thoughts on the Slippery Slope (00:23:20)
– A possible way to save money on your mobile data plan (00:45:32)
– How Podcasting A to Z came into existence (00:50:25)

 
 
Video Recording of this episode
The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.

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373 Building Relationships With Your Audience & Getting To The Next Level Involves Surrounding Yourself With People Who Are At The Level You Want To Achieve

Click Here To Register For The Next Level One Day Workshop!

CliffAndRayGetting To The Next Level Involves Surrounding Yourself With People Who Are At The Level You Want To Achieve
I am excited to share a conversation that I recently had with my great friend, mentor and business adviser, Ray Edwards. (00:20:56)

As I was reviewing the conversation we had, I noted the insights that came up during our dialog. The following is just a few of the many insights that I believe you will pull from this encounter.

– You may feel intimidated by the level of success of others. However, you would be surprised by just how much value you have to offer them.

– The difference between earning your way into a circle of influence and buying your way in.

– You become the average of the five people that you INTENTIONALLY spend the most time with.

– There is no one right format for a podcast. Create a show that you have in your heart to create.

– Once you have decided that you have all the answers, you have decided that you are ready to stop growing.

– Getting to the next level involves surrounding yourself with people who are at the level that you wish to achieve.

Click Here To Register For The Next Level One Day Workshop!

 
 
Building Relationships With Your Audience (00:06:14)
I recently had an exchange with one of my Podcasting A to Z students about the importance of staying focused on the two most important things, as it relates to their podcasting efforts. I explained that the two most important things were 1) Creating valuable content for your audience on a consistent basis and 2) Building relationships with those who listen to your show.

The student expressed that he thought his was great advice and asked me to recommend the best way to build that relationship. He asked if the best way as to ask for feedback via email, asking for voice mail feedback or creating a mailing list so that I can send email updates.

My response to this followup question is that the focus should not be focused on the tool used for building a relationship, but instead actually how to build the relationship itself.

In this episode, I share an example of how I've built genuine relationships with a few thousands people who have listened to the various podcasts that I have produced over the past eight years.

 
 
Video Recording of this episode
The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.

(more…)