425 How Podcasting Led One Man To The Bond Woman of His Dreams – An Interview With Shane Whaley of Juicing Radio

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An Interview With Shane Whaley of Juicing Radio – 00:07:46
In this week's episode, I am honored to feature a conversation that I had with my friend, Shane Whaley, from JuicingRadio.com. Shane is an alumni of my Podcasting A to Z Coaching Program and launched his podcast, Juicing Radio, on October 30th, 2014. Since the launch of the podcast he's published a total of 156 episodes and has had some amazing experiences as the result of his podcasting journey.

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While listening back to the conversation that I had with Shane, I took a total of two pages of notes with insights. Below are just a few things that we covered.

– Feeling socially awkward at conferences.
– Have you imagined anyone listening to your podcast while in the tub?
– The decision to add value to others from your own life experiences.
– Shane's inspiring story of how he lost a total of 80 pounds.
– The results of Shane's decision to make drastic lifestyle changes.
– Shane ran a blog about juicing for three years before launching a podcast.
– Why Shane emails his audience every single week day.
– Shane's amazing logo created by Jenny Hamson.
– Impostor Syndrome.
– The mistake of immediately going after A-Listers.
– Why Shane turned away his first sponsorship opportunity.
– Shane's decision of whether or not to pursue podcasting as a full-time career.
– Shane's advice: Don't chase the money!
– Shane's advice: Let your guest talk!
– How podcasting led Shane to the Bond woman of his dreams.

 
 
One Year Update On Taking My Health To The Next Level – 00:00:58
I spent two minutes, at the open of this episode, to share an update on my focus to take my health and physical fitness to the next level. On November 14th, I celebrated the one year anniversary of my decision to drastically change my lifestyle. I'm going to keep my coverage of this topic, here in the show notes, brief as well. I'll simply post the before and after photo below that shows how much progress I've made after my first full year into this journey. If you want to learn about what I've done and how I've achieved this, check out my blog post at PodcastAnswerMan.com/sixmonths.

One Year Later

 
 
Consistent Weekly Episodes of Podcast Answer Man Moving Forward – 00:03:03
I've given a great deal of thought about the consistency of this podcast lately. We're currently in our 48th week of 2015 and this episode is the 40th episode that I've produced so far this year. That means that there have been a total of eight weeks where I did not publish an episode of Podcast Answer Man. Yes, I do have my reasons and excuses for this. However, I know, first hand, just how important consistency is to maintain a loyal community of folks who will make you a part of their weekly listening routines. From this point forward, I will release an episode every week, publishing the episode to the feed on Friday mornings at 5am Eastern Time.

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344 Why I’m Shutting Down The Podcast Mastermind, Even Though It Generated Over $57,000 In 2013

PodcastMastermind-300In this episode of Podcast Answer Man, I share one of the top five most difficult decisions that I've had to make in my business. February 2014 marks the second anniversary of The Podcast Mastermind. In spite of the fact that it was responsible for generating over $57,000 in profit for my business in 2013, alone, I made the decision to completely shut it down. The difficulty of this decision has nothing to do with the loss of the $57K and has everything to do with the amazing benefits that have come as a result of being a part of seeing massive life change in the lives of the members that it served.

This is now my favorite episode of Podcast Answer Man to date. In it, you will learn why I had to shut down The Podcast Mastermind. You'll also get a valuable insight into the type of commitment that I have to my business and my desire to always under promise and over deliver on every commitment that I make to those I work with in any way.

I hope that you find this episode an entertaining source of education, encouragement and inspiration. If so, I would be honored if you would consider asking others to have a listen in your social media channels. Also, I would love to hear your feedback related to this episode in the comments below.

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324 Podcasting As An Occupation? How Long Before My Podcast Will Start Generating Income? My Thoughts On This And More!

cashsnShow Me The Money! (Topic starts at 00:03:44)
There are times when I feel like Jerry Maguire in this scene from the movie (WARNING: Strong language in clip). Okay, so this is a bit of an exaggeration. The fact is that I have made it a point to not yet enter into a relationship where clients are expecting me to “show them the money.”

I've stopped counting the number of times that folks have come to me, expecting me to teach them how to turn their podcast into their full-time career or how to create a podcast that will begin providing them a significant income. The common theme among all these requests has been that these individuals see their podcast as “a product” or “a service” and that they can turn their podcast into a lucrative business.

One person sent me an email asking, “Does a well-done, interesting daily financial podcast have the potential to generate perhaps $3k per month of income within 12 to 24 months if I hammer it and work my butt off on it?”

Another person, who was thinking about signing up for my Podcasting A to Z course, asked “What the payback period is for the investment in your course?  On average, how long does it take for your students to earn their investment back?”

Yet another person wrote to tell me, “I've lost my job. So naturally, I want to figure out a way to make the podcast and my youtube channel more lucrative and make it my occupation.”

Please understand that I do believe that it is possible to generate income directly from your podcasting efforts. In fact, I did a lengthy blog post back in August 2011 where I shared some very personal details about how much income I was generating from my own podcasting efforts. You can read that post by clicking here.

I also gave a one hour presentation at BlogWorld LA 2011 (Now known as New Media Expo), titled “Proven Strategies For Generating Serious Income From Your Podcasting Efforts. I'll post it below.

As you can see, I do not shy away from the topic of monetization and I have no issues with folks generating income directly from their podcasts. However, in this episode, I share some pretty strong feelings on putting too much pressure on your podcast to directly generate income.

I do not believe that a podcast should be looked at as a business or a career. Are there exceptions to this? Yep! However, I have found it easier to succeed when you actually develop a genuine business where you offer products and/or services that provide value to your target audience. As people come to know, like and trust you, they can then make a decision to purchase your products and/or services, or the products and services of those you recommend.

I do directly generate a few thousand dollars a month from sponsorship of a few podcasts and from affiliate commissions that I earn from recommending products and services in my podcast. Only a very small percentage of my income, however, is generated in this way. I want to point out that I've been podcasting since 2005 and have produced more than 3,100 podcast episodes and have a following that is in the hundreds of thousands of people at this point in my journey. This is not something I built within 12 to 18 months.

Even today, I do not see any of my podcasts as my “business.” Instead, I have a business model that is made of of many different streams of income from many different products and services that I offer. Here are a few things that I do that generate income for my actual business.

– Coaching & Consulting, Including Podcasting A to Z.
– Facilitating The Podcast Mastermind which I founded in March 2012.
– Equipment sales made at http://PodcastAnswerMan.com/equipment.
– Video Training Tutorial Sales made at http://PodcastAnswerMan.com/products.
– A referral network where I earn commission on referring clients for podcast artwork, one-on-one consulting, etc.
– Public Speaking. I started out speaking for free. However, I am now paid well to speak at events.
– Joint venture projects where I partner with friends on one off projects.
– Affiliate sales – Where I recommend products and services that I trust and earn a commission.
– Webinars – High value online training events that meet the needs of my community.
– And very soon, I plan to start doing my own live events and conferences.

I am extremely blessed to have a business that does provide me with a rather nice six figure income each year. There is no question that my podcast is responsible for generating a majority of the sales in my business. However, it's not the the only thing that generates sales. I do a significant amount of marketing and relationship building through social networks, face to face networking at conferences, speaking a conferences, etc.

Also, I want to point out that I still work approximately 10 to 12 hours a day, a minimum of five days a week, this includes several hours each week spent studying on how to improve my sales and marketing efforts. If I am preparing to go out of town or just returning from a trip, you will often find me working 12 to 14 hours a day all seven days of the week. However, When you love what you do, it's really not that bad to work from 5am to 5pm (or 8pm) every day.

So if you ask me to “show you the money” in podcasting, I'll simply point you back to this post and ask you to listen to this episode to hear my thoughts on this subject.

 
 
Other Topics Covered In This Episode
– New Media Expo Promo (00:36:25)
– Does replacing a file on Libsyn create a duplicate episode in iTunes? (00:41:13)
– How can I keep track of my stats if I use a single Libsyn account for more than one show? (00:49:08)
– What software do you recommend for recording Skype Calls? (00:54:09)

 
 
Links mentioned In This Episode
Download The New Media Expo Promo
Audio Branding from Music Radio Creative
Check out the Veronica Mars Fan Podcast
Episode 241 about more than one podcast with Libsyn
Pamela For Recording Skype on Windows
Call Record For Recording Skype on a Mac

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320 How Teaching With A Podcast Led To A Full-Time Career – An Interview With Mark Pentleton of Radio Lingua

cbssnIn this episode of Podcast Answer Man, I am very delighted to share a conversation with Mark Pentleton from RadioLingua.com. I first learned about Mark through his Coffee Break Spanish podcast back in the Summer of 2007 when my wife and I were going on vacation to Los Cabos, Mexico. I was looking for a podcast that would help me brush up on some of my basic Spanish and was thrilled to find this show.

It was not until this conversation that I learned that there are a number of things that Mark and I share in common when comes to how we turned our passion for podcasting into our full-time career.

mpsnMark was a secondary school teacher in Scotland and decided to incorporate podcasting as a part of his teaching in a government funded educational project. When that project had ended and podcasting was no longer a part of Mark's day job, he found that his passion for teaching language through podcasting continued on. This led him to create the Coffee Break Spanish Podcast. One thing led to another and he soon found himself launching an entire podcast network around teaching languages called Radio Lingua. In our conversation, you'll get an idea of how this all took place.

 
 
Personal Plug of The Week
This week's personal plug of the week is the Starve The Doubts podcast with my great friend, Jared Easley. This is an interview format podcast where Jared has conversations with those who have pushed beyond their doubts and have made exciting things happen in their lives. It's a great source of ongoing inspiration. If you enjoy the show, be sure to let him know that you heard about it from the Podcast Answer Man.

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316 Are You Completely Wasting Your Time? Can You Live The Life You Desire? What If Money Were No Object?

In this week's episode, I open by sharing how not everyone was happy with my previous episode where I shared my thoughts on podcast interview etiquette. At seven and a half minutes into the episode, I give a very brief recap of my two week vacation, one week of which was spent with members from our podcasting community.
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The real heart of this episode starts right at 11 minute and 36 seconds. This week, I take a break from the technical aspects of podcasting to talk a little bit about the mindset that drives us. Someone from The Podcast Mastermind started a new discussion thread that stated “This is what the Podcast Mastermind is really all about.” The only thing in the post was a link to a video.

It was several hours before I was able to watch the video myself and after I did, I agreed, this message is at the core of the vision I have for The Podcast Mastermind. What is that message? Well I go into great detail in the episode.

    My favorite Quotes From This Episode

  • Better to have a short life that is full of what you like doing, than a long life spent in a miserable way.
  • If you do really like what you are doing, it doesn't matter what it is, you can eventually become a master of it.
  • The only way to become a master of something is to be be “really with it.”
  • Anything you can be interested in, you can find others interested in it.
  • It's so important to answer this question. What do I desire?

 
 
Links Mentioned In This Episode
– Randy Crane – RandyC-MouseEarVacations.com
– Krista's DisneyParksPodcast.com
Facebook link to the video mentioned in this episode.

 
I want to say a quick thank you to David J Soler from the Relationship Marketing Podcast for the Podcasting A to Z testimonial that he submitted. You can actually hear this at the very end of the episode starting exactly at 01:04:41.

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