Content Strategy

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This week, I’m in Chicago speaking at Podcast Movement. In this episode, I share the outline of my talk where I share the top strategies that the top-ranked independent podcasters have in common.

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Changes To This Podcast
I spent twenty minutes of this episode talking about changes that I had made to my production of Podcast Answer Man from episodes 409 through 418, the results of those changes and my content strategy for this podcast moving forward.

 
 
Check out my Pursuing A Balanced Life podcast (00:20:06)
In this episode, I shared a request for you to take a listen to three recent episodes of my Pursuing A Balanced Life podcast. Below are the links to the three episodes I mentioned.

Episode 623 – My Full Review of the book “The One Thing”
Episode 624 – What Do I Want My Life To Look Like In 10 to 20 Years?
Episode 625 – My New Mission Statement

 
 
iTunes Ranking Algorithm (00:24:03)
Today In Podcasting is a podcast that was very consistent from February 2006 through February 2008. Since that time, the hosts of the show have occasionally released a new episode. Recently, I was honored to do an episode of this podcast with Gary Leland, Rob Walch and Paul Colligan. During the episode, Rob had shared some research that he had done that revealed the algorithm that iTunes uses for its ranking of the top podcasts in each category of iTunes. That algorithm is given and broken down here in this episode.

 
 
Copywriting Tips to Persuade and Profit from Ray Edwards (00:32:00)
I was looking for ways to take my email and written marketing to the next level. I often struggle with writing great emails and crafting compelling sales messages in written form.

In the past, I’ve simply relied on the simple,“Here’s what I have; it’s good; buy it if you want to.” The fact is that this has worked with some mild success. However, I know that I could get my valuable products into the hands of more people if I were to take my copywriting skills to the next level.

The cool thing is that I happen to be very close friends with one of the masters of Copywriting. Ray Edwards has worked as a communications strategist and copywriter for some of the most powerful voices in leadership and business. Some of his clients include New York Times best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker and many more.

I had Ray join me in this episode to share some tips that will help you write copy that persuades, promotes and boosts the sales of your products and services.

Also, as a bonus, Ray has agreed to give my community two free gifts when they sign up to watch the free training mentioned in the interview.

First Gift – 3 Email Templates that will help propel your email marketing into overdrive…

Second Gift – 100 Headline Templates that “grab your readers by the eyeballs” every time!

Click here to get those free gifts now

 
 
Special Thanks to my Patreon Supporters
I am so incredibly thankful for those who have decided to show their support the podcast content that I produce by becoming a Patreon supporter. Your support helps me in my mission to create content designed to help others take their message, their business and their life to the next level.

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399 – A New Shift In Priorities

by Cliff Ravenscraft on April 9, 2015

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For the past several years, I’ve made it a practice to always keep a list, available in plain site, of the top five to ten priorities of my business pursuits. This list is always ranked with the highest priority at the top.

When committing things to my calendar, I always attempt to find a way to “say yes” to anything that will help me find greater success in my top three business pursuits. I will occasionally “say yes” to commitments related to other priorities that are on the list. The higher the priority, the more likely it is that I’ll “say yes.” If I’m asked to commit to something that is not on this list, it’s almost certain that I’ll “say no” to such a commitment.

In this episode of Podcast Answer Man, why I was recently inspired to make a significant shift in my business priorities. I realized that something, extremely important to the success of my business, was completely missing from this list. I hope that my sharing this will help inspire others to be more intentional about the things that they work on each day.

 
 
Also in this episode…

  • I talk about my upcoming speaking gigs and the talks that I plan to give.
  • Jim Bramham asked for my thoughts on what to do when you have done an interview for your podcast and then decide that you don’t want to publish that interview.
  • I talk about the Instagrate to WordPress plugin
  • I talk about my thoughts on batch recording or pre-recording future episodes of Podcast Answer Man.
  • Be sure to sign up for my May 25th session of Podcasting A to Z.
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    Saying Yes To New Things Often Means Saying No To Exisiting Things
    I always get excited at the beginning of each new year.The weeks leading up to the first of the new year is a time where I reflect on what has been accomplished over the past year, a time to discern what it is that I want to continue to do, and to make decisions about what I wish to do differently.

    Changes ahead

    I’ve have several signficant goal that I hope to accomplish. In this first episode of 2015, I share the most important priorities that I have moving into this brand new year.

    To make room in my life for these new goals/priorities, I’ve had to come to the decision to stop doing a few things. For this reason, I share my thought process behind making the decision to stop doing my weekly live broadcasts as well as publishing a video version of Podcast Answer Man to my YouTube Channel.

    I know that the changes that I’m making will dissapoint a few hundred of my most loyal community members. However, it is my hope that when they hear the top three goals that I have for 2015, they will understand and support this decision.

    I’m wishing you a very blessed and joy filled 2015!

    Cliff

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    Creating The Content That You Feel Called To Create

    November 24, 2014

    I recently came across one of quote on the internet that says… “Some people will only love you as long as you fit into their box.  Don’t be afraid to disappoint.” As a content creator, you simply cannot expect to make everyone happy. I have come to the place where I believe it is detrimental […]

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    338 Evergreen Content & Thoughts Behind A New Opening Script

    December 19, 2013

    Creating Evergreen Content (00:38:45) In this episode, I talk about the value in intentionally creating evergreen content. In my weekly podcast, I may discuss topics that are extremely relevant today but may not be applicable months or years down the road. However, I will often create a segment of an episode or even full episodes […]

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