This week, I'm in Chicago speaking at Podcast Movement. In this episode, I share the outline of my talk where I share the top strategies that the top-ranked independent podcasters have in common.
Changes To This Podcast
I spent twenty minutes of this episode talking about changes that I had made to my production of Podcast Answer Man from episodes 409 through 418, the results of those changes and my content strategy for this podcast moving forward.
Check out my Pursuing A Balanced Life podcast (00:20:06)
In this episode, I shared a request for you to take a listen to three recent episodes of my Pursuing A Balanced Life podcast. Below are the links to the three episodes I mentioned.
iTunes Ranking Algorithm (00:24:03)
Today In Podcasting is a podcast that was very consistent from February 2006 through February 2008. Since that time, the hosts of the show have occasionally released a new episode. Recently, I was honored to do an episode of this podcast with Gary Leland, Rob Walch and Paul Colligan. During the episode, Rob had shared some research that he had done that revealed the algorithm that iTunes uses for its ranking of the top podcasts in each category of iTunes. That algorithm is given and broken down here in this episode.
Copywriting Tips to Persuade and Profit from Ray Edwards (00:32:00)
I was looking for ways to take my email and written marketing to the next level. I often struggle with writing great emails and crafting compelling sales messages in written form.
In the past, I've simply relied on the simple,“Here’s what I have; it’s good; buy it if you want to.” The fact is that this has worked with some mild success. However, I know that I could get my valuable products into the hands of more people if I were to take my copywriting skills to the next level.
The cool thing is that I happen to be very close friends with one of the masters of Copywriting. Ray Edwards has worked as a communications strategist and copywriter for some of the most powerful voices in leadership and business. Some of his clients include New York Times best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker and many more.
I had Ray join me in this episode to share some tips that will help you write copy that persuades, promotes and boosts the sales of your products and services.
Also, as a bonus, Ray has agreed to give my community two free gifts when they sign up to watch the free training mentioned in the interview.
First Gift – 3 Email Templates that will help propel your email marketing into overdrive…
Second Gift – 100 Headline Templates that “grab your readers by the eyeballs” every time!
Special Thanks to my Patreon Supporters
I am so incredibly thankful for those who have decided to show their support the podcast content that I produce by becoming a Patreon supporter. Your support helps me in my mission to create content designed to help others take their message, their business and their life to the next level.
For the past several years, I've made it a practice to always keep a list, available in plain site, of the top five to ten priorities of my business pursuits. This list is always ranked with the highest priority at the top.
When committing things to my calendar, I always attempt to find a way to “say yes” to anything that will help me find greater success in my top three business pursuits. I will occasionally “say yes” to commitments related to other priorities that are on the list. The higher the priority, the more likely it is that I'll “say yes.” If I'm asked to commit to something that is not on this list, it's almost certain that I'll “say no” to such a commitment.
In this episode of Podcast Answer Man, why I was recently inspired to make a significant shift in my business priorities. I realized that something, extremely important to the success of my business, was completely missing from this list. I hope that my sharing this will help inspire others to be more intentional about the things that they work on each day.
Also in this episode…
Saying Yes To New Things Often Means Saying No To Exisiting Things
I always get excited at the beginning of each new year.The weeks leading up to the first of the new year is a time where I reflect on what has been accomplished over the past year, a time to discern what it is that I want to continue to do, and to make decisions about what I wish to do differently.
I've have several signficant goal that I hope to accomplish. In this first episode of 2015, I share the most important priorities that I have moving into this brand new year.
To make room in my life for these new goals/priorities, I've had to come to the decision to stop doing a few things. For this reason, I share my thought process behind making the decision to stop doing my weekly live broadcasts as well as publishing a video version of Podcast Answer Man to my YouTube Channel.
I know that the changes that I'm making will dissapoint a few hundred of my most loyal community members. However, it is my hope that when they hear the top three goals that I have for 2015, they will understand and support this decision.
I'm wishing you a very blessed and joy filled 2015!
I recently came across one of quote on the internet that says… “Some people will only love you as long as you fit into their box. Don't be afraid to disappoint.”
As a content creator, you simply cannot expect to make everyone happy. I have come to the place where I believe it is detrimental to your brand, and your overall health, to even attempt to make everyone happy.
Recently, in episode 379 of my Podcast Answer Man podcast, I opened the show by letting my audience know that this episode was going to be out of the norm, that I would be spending the entire episode sharing some thoughts that I had about the direction that I may be heading with my personal brand. I shared some pretty aspirational visions that I had about what that future might look like.
The feel that this was a perfect episode for Podcast Answer Man as my target audience is made up of people who are building personal brands and businesses around those brands.
I felt that it was good to share my journey of how I’d achieved far greater success than I have ever anticipated with Podcast Answer Man and the vision I have for future that may contain success far greater than I could even imagine at this point. I had stated I have a sense that if I knew where I was going to be in ten years from now, I’d be scared to death, because it’s so far beyond what my current confidence level would allow me to pursue.
I also shared that the majority of the impact that I have, in the future, may be completely unrelated to my consulting and coaching work in the area of podcasting.
I received a lot of very positive feedback as the result of this episode via email, face to face conversations at a recent conference, etc. The overwhelming majority of the feedback could be summed up with what Kathleen Thompson shared as a comment on the show notes posted to my website for this episode.
Of course, I love it when I get feedback that supports what I’ve been feeling in my heart, when the feedback seems to confirm my thoughts about the direction that I’m heading.
However, it never fails. I could have over one hundred people tell me how much they love something that I’ve recently done or said, and if I get one person who posts something negative or critical, it can cause me to take pause and question my own motives. This happened when Rob Flores posted the following one line comment on that episode.
Here’s the deal, when I hit the record button, I wondered if people would think that I seem arrogant by sharing these thoughts of such a lofty vision of the future. However, there was absolutely no question in my heart as to whether or not I should share what was on my heart at that time.
The next week, I recorded episode 380 of the show and titled it “Are Podcasters Narcissists?” Again, I felt that this content would be a great topic for those who are building a personal brand. Too many of us already struggle with questions like “Who am I, to say that I’m an expert?”
During the episode, I went through a personal evaluation of each of the symptoms listed for someone who has Narcissistic Personality Disorder. I shared my authentic and transparent thoughts on how I felt I ranked with each of those symptoms. At the end of the episode, I suggested I feel that most podcasters need to be more bold and do more things that may seem narcissistic to many. Overall, I felt very good about that episode.
Once again, I got a lot of overwhelmingly positive feedback about this episode. Here are just a few things that people said about this episode…
Not only did I feel confident in episode 380, I had more than than 50 people who went out of their way to tell me that the most recent episodes of Podcast Answer Man have been the most meaningful to them in their journey of building their platform.
However, yesterday I received my weekly email digest of all new written reviews posted to my iTunes listing for the Podcast Answer Man podcast. There was one written review with a two out of five star rating under the name “Dr. Arcane” posted on November 18, 2014. The written review says…
I will tell you that after eight years of podcasting, this type of feedback still packs a hefty sting. However, I’m happy to report that I was able to read this, ponder what was being said, and then make a decision of whether or not I agreed with this feedback. Thankfully, I had the overwhelming, positive, feedback from others that have confirmed the direction that I’m heading with my show.
By the way, I’ve never stated that I don’t want to talk about podcasting any more. I’ve simply stated that I no longer want the focus of the Podcast Answer Man podcast to be only be on the technical procedures of how to set up a podcast. My target audience, for Podcast Answer Man, is made up of those who already have a podcast and who are looking for education, encouragement and inspiration that will help them take their message, their business and their life to the next level.
For those who are looking for the technical procedures of how to podcast, they only need look at my website to see where I’ve devoted thousands of hours to making all that content available.
I see where Dr Arcane and others are coming from. I understand the appeal for folks to have a podcast that does nothing more than focus on technical procedures that have to do with audio equipment, RSS feed configurations, product reviews, etc. However, that simply is not the type of show that I have in my heart to create. I’ll never be able to make these people happy and as a result, I must remind myself that many of these people are going to post negative feedback in iTunes, in my show notes and in my email inbox.
What I’ve learned, that works best, is to keep a record of most of the positive and encouraging feedback that you receive. Keep creating the type of content that you have in your heart to share and that is confirmed by the feedback of people who tell you that this is the type of content that is making a positive difference in their lives.
Don’t get me wrong, I believe there is a great deal of value that can be gained from negative and critical feedback. My show has certainly improved over the years as a result of some painful and honest feedback. Even some of the most scathing and hurtful words have helped me see where I’d lost my focus in the past.
Yet, when it comes to the recurring theme of negative feedback from those who simply disagree with the type of content that I feel called, deep in my heart, to share, I simply choose to focus on the positive feedback.
In fact, this entire post was inspired both another piece of written feedback regarding the past two podcast episodes that I’ve mentioned above.
(BEGIN QUOTED FEEDBACK)
I really appreciate these past few episodes. (I appreciate them ALL, but I'm also very thankful for the topics you've shared recently.) You shared some very inspiring updates on your personal journey, and what you feel you might be building towards. Your words didn't sink in right away when I was listening to your episode yesterday, but for some reason, today while I was working around the house, some of your words jumped back into my thoughts. For example, you mentioned (I think in last week's episode) that you could foresee yourself speaking to a very large group, perhaps in a venue the size of a stadium. To be absolutely honest with you Cliff, I don't doubt that at all. There's something about you that is much larger than simply being Podcast Answer Man (not that I'm saying that's simple – don't get me wrong!) Also, I don't typically listen to PABL, but I'm so intrigued by what you mentioned in episode 381, that I'm going to download it right away!
You occasionally bring up faith in some of your episodes, and I've been more attuned to that in the recent couple of months. I was raised in the Roman Catholic faith, but I do not feel I have practiced my faith wholeheartedly in more many, many years. My wife and I were married in the Catholic Church just over 5 years ago, and we occasionally attend mass, but we both come up excuses that make us feel like it's ok for us to stay at home on Sundays. Truthfully, I feel a bit lost in my role in my faith. I've never really known how to talk to God. I just try to be a “good person” and love/serve others, but when it comes to practicing faith, I just feel like I'm “going through the motions”. This is something that I've felt some guilt for many years, but never knew quite what to do about it.
I'm really not sure where I'm going with this, but I felt compelled to reach out and tell you that I resonate with your intuition, that in your lifetime, God truly does have much larger plans for you. I do believe your recent successes, as deserved as you are of them, are simply God's plan in action to set your environment and lifestyle to exactly where you need to be to pursue the next level. (Ok, those words fit a little too well together!)
I'm so grateful to be a follower of yours, to listen to your show week after week, and to be an alumni of yours. Your journey is amazing and inspiring beyond words, and you inspire me to want to be a better Christian.
(END QUOTED FEEDBACK)
This feedback confirms that I’m creating the content that is according to my mission and purpose in the world.
Whatever you do, create the content that is in your heart.