evergreen content

PodcastMastermind-300In this episode of Podcast Answer Man, I share one of the top five most difficult decisions that I’ve had to make in my business. February 2014 marks the second anniversary of The Podcast Mastermind. In spite of the fact that it was responsible for generating over $57,000 in profit for my business in 2013, alone, I made the decision to completely shut it down. The difficulty of this decision has nothing to do with the loss of the $57K and has everything to do with the amazing benefits that have come as a result of being a part of seeing massive life change in the lives of the members that it served.

This is now my favorite episode of Podcast Answer Man to date. In it, you will learn why I had to shut down The Podcast Mastermind. You’ll also get a valuable insight into the type of commitment that I have to my business and my desire to always under promise and over deliver on every commitment that I make to those I work with in any way.

I hope that you find this episode an entertaining source of education, encouragement and inspiration. If so, I would be honored if you would consider asking others to have a listen in your social media channels. Also, I would love to hear your feedback related to this episode in the comments below.

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338 Evergreen Content & Thoughts Behind A New Opening Script

by Cliff Ravenscraft on December 19, 2013

Evergreen branch in snowCreating Evergreen Content (00:38:45)
In this episode, I talk about the value in intentionally creating evergreen content. In my weekly podcast, I may discuss topics that are extremely relevant today but may not be applicable months or years down the road. However, I will often create a segment of an episode or even full episodes where I intentionally create something that will be “evergreen” and something that I will refer back to for years to come.

I’ve also been known to create a brand new podcast, with the end in mind, where the entire 10 to 15 episodes (or more if needed) are intended to be an evergreen resource like my Virtual Assistant Podcast.

 
 
Thoughts Behind A New Intro Script
I’ve been thinking about changing the script to my intro for many months now. As I shared in this episode, I changed the focus of the content of Podcast Answer Man back in January 2012 when I announced that I was canceling six podcasts and rolling much of the best content from Business Tech Weekly, Social Media Serenity and Successful Life Mindset into this podcast.

This change in content focus has been extremely successful and the size of the audience for this podcast has grown immensely as a result. However, the reality is that, until now, I had never made a change to the opening script that reflects the true focus of Podcast Answer Man. In this episode, I tried out my new script and shared the thoughts that went into the wording that I chose. (This topic starts at the very beginning of the episode)

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