Frequency

Ask Me Anything About Launching A Podcast (Webinar Replay)

by Cliff Ravenscraft on March 12, 2016

I recently hosted a free webinar, “Ask Me Anything About Launching A Podcast.” The purpose was to give people a taste of what my weekly group coaching calls are like during my, four week, Podcasting A to Z online coaching program.

The video below is an edited replay of the webinar featuring the most relevant questions for those who are seeking to launch their podcast.

There was no “hard sell” during the webinar. The goal was simply to showcase the level of information and value that I bring to the who might be be thinking about signing up for Podcasting A to Z.

 
Time Stamps For Topics Covered In This Video:
I have taken the time to break down the content covered in this webinar replay. If you click on the “time stamps” listed for each question, you will be taken directly to the starting point of that question in the YouTube video playback. (Doing this will take you to the YouTube website)

00:01:44 – How often should I publish a new episode?

00:03:25 – What is the perfect length of a podcast episode?

00:06:52 – How do I go about collecting email addresses on a WordPress based podcasting website?

00:10:41 – How many platforms are out there for me to list my podcast?

00:13:20 – I’m trying to get the company I work for, that sells business software, to create a podcast. The marketing department wants to have a buckshot approach when it comes to the target audience. Also, are CEO’s of multi-million dollar businesses listening to podcasts?

00:16:26 – My download numbers have stagnated a bit. How long should I stay the course before changing things up regarding how I promote my podcast?

00:19:16 – How do you recommend recording a Skype or telephone call conversation.

00:23:31 – What’s the best thing to do to launch a podcast so that it gets great traction?

00:31:37 – Which app do you use on your iPad to play audio clips?

00:32:33 – Please share three tips for creating a successful podcast.

00:34:56 – How did you become such a hunk? You look awesome.

00:36:01 – If you could only promote your show one way, which way would you choose and why?

00:38:07 – What type of revenue streams can be generated from my podcasting efforts?

00:41:22 – Any suggestions on production workflow to help reduce the amount of time it takes to create each new episode?

00:43:18 – What are you favorite sources for royalty free music?

00:44:50 – If you are talking over a music bed, what percentage of ducking do you recommend?

00:46:23 – How do you do prepare for the podcast episodes that you produce?

00:49:39 – What do I do if my guest does not have Skype and wants to me to call them on the telephone?

Please be sure to check out http://PodcastingAtoZ.com

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iJingle Pro – Play All Your Audio Clips From Your IPad
iJingleLogoAfter many years of searching, I have finally found a solution for playing audio clips and jingles from my iPad. Actually, I have Fr. Roderick Vonhogen to thank for introducing me to the iJingle Pro App for the iPad.

Yes, there have already been a number of iOS apps that were designed to do this. However, my experience has been that most of them have suffered from one, or more, of the following three issues.

1) There is a slight delay between when you press the button and when the audio clip actually starts playing.

2) Getting audio clips from your computer to the iPad app is simply too complicated and/or time consuming.

3) The application simply has a terrible and/or ugly user interface.

Well I’m happy to say that the iJingle Pro has overcome all three of these core issues.

Screen Shot 2015-08-18 at 9.49.35 PM

First, the app pre-loads the audio clips into the iPad’s memory when the app is running so that it will “instantly” play the audio clip the second that you press the button assigned to that clip.

Second, the app has DropBox integration. I simply created an “audio clips” folder in my DropBox account. I drop my audio files in that folder and it is simply a breeze to pull them in from DropBox right inside the app.

Third, the app is beautifully designed, it looks elegant and it is feature rich.

Simply put, I  feel that this is the best designed app of its kind.

iJingle Pro is currently priced at $10.99 in the App Store and worth every single penny, and then some. I now use this application for playing all audio clips in my all of my own podcast productions.

Note: There is a slight learning curve that comes with using this app.  It is not immediately clear how you get the audio clips from DropBox to display within the columns of buttons in the app.  However, once I was able to figure it out, it is now a breeze to load new audio clips. 

I recently made a step by step tutorial for my Podcasting A to Z students that shows the basics of how the i-Jingle Pro app works.

I’ve made decision to go ahead and share this tutorial here on my site as well.

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Why Do I Advise Against A Daily Format? (Starts at 00:14:12)

One of the students in my current session of Podcasting A to Z asked the following question…

Cliff, I have heard all about being in New and Noteworthy in iTunes as a way to get noticed by people and that iTunes tends to rank your podcast based on downloads. It would seem to me that shorter, more frequent episodes, would help me rank higher in iTunes. I know you don’t concentrate on numbers and I don’t plan to either but getting found is half the battle and it seems like this might be a good strategy towards that goal.

I also know that the podcasts I love to listen to, I wish were produced more frequently and sometimes I wish they were shorter. I wish I had new content from Amy Porterfield every day.

Sometimes, I need to listen to Podcast Answer Man or Pursuing A Balanced Life with many interruptions as I squeeze in 15 minutes when I shower, 15 minutes when I walk the dog, 15 minutes while I drive to work, etc.

Obviously, these are my personal experiences but I am an ordinary guy and imagine there are many people just like me. I figured that if I produce an hour to an hour and fifteen minute show once a week, why not split it into 5 pieces and give content in smaller bites all week long? Ultimately, I trust your opinion (which is why I am in this class!) and will follow your guidance but I wanted to share my logic and see what you thought of these points.

I shared my full response to this student’s question in this episode of Podcast Answer Man. The topic starts at 14 minutes and 12 seconds into the episode.

[click to continue…]

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