iTunes Ranking

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Changes To This Podcast
I spent twenty minutes of this episode talking about changes that I had made to my production of Podcast Answer Man from episodes 409 through 418, the results of those changes and my content strategy for this podcast moving forward.

 
 
Check out my Pursuing A Balanced Life podcast (00:20:06)
In this episode, I shared a request for you to take a listen to three recent episodes of my Pursuing A Balanced Life podcast. Below are the links to the three episodes I mentioned.

Episode 623 – My Full Review of the book “The One Thing”
Episode 624 – What Do I Want My Life To Look Like In 10 to 20 Years?
Episode 625 – My New Mission Statement

 
 
iTunes Ranking Algorithm (00:24:03)
Today In Podcasting is a podcast that was very consistent from February 2006 through February 2008. Since that time, the hosts of the show have occasionally released a new episode. Recently, I was honored to do an episode of this podcast with Gary Leland, Rob Walch and Paul Colligan. During the episode, Rob had shared some research that he had done that revealed the algorithm that iTunes uses for its ranking of the top podcasts in each category of iTunes. That algorithm is given and broken down here in this episode.

 
 
Copywriting Tips to Persuade and Profit from Ray Edwards (00:32:00)
I was looking for ways to take my email and written marketing to the next level. I often struggle with writing great emails and crafting compelling sales messages in written form.

In the past, I’ve simply relied on the simple,“Here’s what I have; it’s good; buy it if you want to.” The fact is that this has worked with some mild success. However, I know that I could get my valuable products into the hands of more people if I were to take my copywriting skills to the next level.

The cool thing is that I happen to be very close friends with one of the masters of Copywriting. Ray Edwards has worked as a communications strategist and copywriter for some of the most powerful voices in leadership and business. Some of his clients include New York Times best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker and many more.

I had Ray join me in this episode to share some tips that will help you write copy that persuades, promotes and boosts the sales of your products and services.

Also, as a bonus, Ray has agreed to give my community two free gifts when they sign up to watch the free training mentioned in the interview.

First Gift – 3 Email Templates that will help propel your email marketing into overdrive…

Second Gift – 100 Headline Templates that “grab your readers by the eyeballs” every time!

Click here to get those free gifts now

 
 
Special Thanks to my Patreon Supporters
I am so incredibly thankful for those who have decided to show their support the podcast content that I produce by becoming a Patreon supporter. Your support helps me in my mission to create content designed to help others take their message, their business and their life to the next level.

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419 – Four Questions That Will Help Grow Your Business

by Cliff Ravenscraft on September 16, 2015

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Four Questions That Will Help Grow Your Business (00:23:49)
While I was in the UK for the New Media Europe Conference, I ran into several people who told me that they were working really hard to grow their business and with little results to show for it. When I asked them what they were doing to grow their business, I found a common theme. I found that nearly all of them were hyper focused on growing the size of their audience. I’m all for growing the size of our potential customer base. However, I do believe that there are other important things that we should be focused on if we desire to grow our business.

In this episode, I talk about the four questions that will help you grow yourself, your influence in the world and your ability to serve others. For if you achieve this, I think you’ll see your business grow as a result.

The questions:

1) What is the one best thing that I can do to make myself more valuable to my existing and future customers?

2) What is the one best thing I can do to add significant additional value to previous customers?

3) What is the one best thing that I can do to add additional value to my existing clients?

4) What is the one best thing that I can do to build a deeper relationship with someone who is within my target audience?

 
 
“The best way to help promote this show….” (00:02:23)
You have probably heard a number of podcasters out there begging people for iTunes ratings and reviews. I have seen a growing trend where podcasters are telling their audience that this is the single greatest thing that they can do to help get the word out about their show. This simply is not true. At the opening of this episode, I share what is the single greatest thing your audience can do to help promote your show.

 
 
New Media Europe Review (00:13:20)
Also in this episode, I briefly share some thoughts about my experience at New Media Europe this past weekend. It was a great event and I’m so thankful to Mike & Izabela Russell for inviting me to do the opening keynote for the event.

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snqualitycontrolTen Common Mistakes That New Podcasters Make
In this episode, of Podcast Answer Man, I share ten of the most common mistakes that I have seen thousands of brand new podcasters make.

I not only share my thoughts on why these are mistakes, I also give suggestions of what you can do if you have made any of these mistakes yourself.

  • A lot of knowledge but little passion for the topic
  • No clear purpose/reason for doing the show / No Specific Goals
  • Having the “Show Me The Money” attitude
  • Expecting massive success at the launch of the podcast
  • Focusing on stats instead of existing audience
  • Not having a mailing list from the beginning
  • Wanting to launch several shows at once
  • Really bad audio quality
  • Waiting to launch until everything is perfect!
  • Not releasing your podcast as a .mp3 file.
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    Two Cool Web Apps For Podcasters
    I recently received an email from Regan STarr about a web app that he created that easily shows you the top 400 ranked podcasts in iTunes by Category and Subcategory. You can check that out by clicking here.

    While looking at Regan’s site, I noticed he also had a cool web app for easily finding the rss feed for any podcast in iTunes. Check it out by clicking here.

     
     
    Interview with Steve Lankford
    It was a huge honor to connect with Steve Lankford to talk about how things are going with his Health Quest Podcast. Steve was a student of my Podcasting A to Z course back in 2011 and he recently emailed me about reaching his 100th podcast episode milestone. I invited Steve to come and share some thoughts on his experience with podcasting over the past two years.

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    snskypeSkype Cutting Access To Software Recorders
    I’ve recently been informed that Skype is shutting down it’s desktop API in December 2013. This will affect podcasters who rely on software plugins like Pamela or Call Recorder to record Skype conversations for their podcasts. Skype has a brief note about this on their support website. The developers behind the Pamela Plugin for the PC also have a post about this on their support website. I had Erik Fisher join me to talk about this subject in this episode. (Topic Starts At 00:48:42) (NOTE: SEE SKYPE UPDATE BELOW)


     
     
    Skype Desktop API Update
    Great news! Skype has decided to cancel it’s plans to stop supporting their desktop API after December of this year. In a blog post on 11/6/2013, they said, “Previously we shared that we would retire the Desktop API later this year. However, I’m happy to share that we will be extending support for two of the most widely used features – call recording and compatibility with hardware devices.”

    This means that if you are using Skype recording software that works today, it will continue to be supported beyond December of this year!

     
     
    Product Pages Get An Upgrade (00:07:23)
    I’ll eventually get around to updating the listing for each of my digital training tutorials found on my products page. However, in this episode, I share what I’ve been working on as far as creating stand alone pages that are used to actually deliver these tutorials.

    While I was creating these new pages, I updated my Inside The Studio tutorial with three brand new tutorials. In the episode, I shared my encouragement to get this tutorial at the $75 price while you can. I will be raising the cost of this tutorial to $100 VERY SOON.

     
     
    Stats Addiction (00:18:14)
    Erik Fisher and I have an updated discussion on the topic of having too much focus on our download stats and our iTunes Rankings. Listen to the episode to find out our thoughts on this.

     
     
    Twitter Allows You To Receive DM’s from people you don’t follow (00:39:01)
    Erik and I also discuss Twitter’s new functionality that allows you to “opt-in” to the ability to receive direct messages from anyone on Twitter, even if you are not following them.

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