421 – Changes To This Podcast, iTunes Ranking Algorithm & Copywriting Tips to Persuade and Profit from Ray Edwards

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Changes To This Podcast
I spent twenty minutes of this episode talking about changes that I had made to my production of Podcast Answer Man from episodes 409 through 418, the results of those changes and my content strategy for this podcast moving forward.

 
 
Check out my Pursuing A Balanced Life podcast (00:20:06)
In this episode, I shared a request for you to take a listen to three recent episodes of my Pursuing A Balanced Life podcast. Below are the links to the three episodes I mentioned.

Episode 623 – My Full Review of the book “The One Thing”
Episode 624 – What Do I Want My Life To Look Like In 10 to 20 Years?
Episode 625 – My New Mission Statement

 
 
iTunes Ranking Algorithm (00:24:03)
Today In Podcasting is a podcast that was very consistent from February 2006 through February 2008. Since that time, the hosts of the show have occasionally released a new episode. Recently, I was honored to do an episode of this podcast with Gary Leland, Rob Walch and Paul Colligan. During the episode, Rob had shared some research that he had done that revealed the algorithm that iTunes uses for its ranking of the top podcasts in each category of iTunes. That algorithm is given and broken down here in this episode.

 
 
Copywriting Tips to Persuade and Profit from Ray Edwards (00:32:00)
I was looking for ways to take my email and written marketing to the next level. I often struggle with writing great emails and crafting compelling sales messages in written form.

In the past, I've simply relied on the simple,“Here’s what I have; it’s good; buy it if you want to.” The fact is that this has worked with some mild success. However, I know that I could get my valuable products into the hands of more people if I were to take my copywriting skills to the next level.

The cool thing is that I happen to be very close friends with one of the masters of Copywriting. Ray Edwards has worked as a communications strategist and copywriter for some of the most powerful voices in leadership and business. Some of his clients include New York Times best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker and many more.

I had Ray join me in this episode to share some tips that will help you write copy that persuades, promotes and boosts the sales of your products and services.

Also, as a bonus, Ray has agreed to give my community two free gifts when they sign up to watch the free training mentioned in the interview.

First Gift – 3 Email Templates that will help propel your email marketing into overdrive…

Second Gift – 100 Headline Templates that “grab your readers by the eyeballs” every time!

Click here to get those free gifts now

 
 
Special Thanks to my Patreon Supporters
I am so incredibly thankful for those who have decided to show their support the podcast content that I produce by becoming a Patreon supporter. Your support helps me in my mission to create content designed to help others take their message, their business and their life to the next level.

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419 – Four Questions That Will Help Grow Your Business

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Four Questions That Will Help Grow Your Business (00:23:49)
While I was in the UK for the New Media Europe Conference, I ran into several people who told me that they were working really hard to grow their business and with little results to show for it. When I asked them what they were doing to grow their business, I found a common theme. I found that nearly all of them were hyper focused on growing the size of their audience. I'm all for growing the size of our potential customer base. However, I do believe that there are other important things that we should be focused on if we desire to grow our business.

In this episode, I talk about the four questions that will help you grow yourself, your influence in the world and your ability to serve others. For if you achieve this, I think you'll see your business grow as a result.

The questions:

1) What is the one best thing that I can do to make myself more valuable to my existing and future customers?

2) What is the one best thing I can do to add significant additional value to previous customers?

3) What is the one best thing that I can do to add additional value to my existing clients?

4) What is the one best thing that I can do to build a deeper relationship with someone who is within my target audience?

 
 
“The best way to help promote this show….” (00:02:23)
You have probably heard a number of podcasters out there begging people for iTunes ratings and reviews. I have seen a growing trend where podcasters are telling their audience that this is the single greatest thing that they can do to help get the word out about their show. This simply is not true. At the opening of this episode, I share what is the single greatest thing your audience can do to help promote your show.

 
 
New Media Europe Review (00:13:20)
Also in this episode, I briefly share some thoughts about my experience at New Media Europe this past weekend. It was a great event and I'm so thankful to Mike & Izabela Russell for inviting me to do the opening keynote for the event.

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345 Podcast Patent Update – A Talk With Michael Stelzner About Social Media Marketing World – Paper App by Facebook – The Whiteification of Twitter – Flappy Bird – And More!

Social Media Marketing World
In this episode of Podcast Answer Man, I talk with Michael Stelzner from Social Media Examiner. The main focus of our conversation is to discuss what the Social Media Marketing World Conference is about and who, specifically, should consider attending. (Starts at 00:38:57)

 
 
Podcasting Patent Update
Special thanks to Gabe DiMaio for pointing me to the Ars Technica article titled… “Patent troll CEO explains why company wants names of EFF donors.” The articles explains… “The CEO and general counsel of Personal Audio LLC got on the phone with Ars Technica to explain why the company is asking for the identities of more than 1,300 donors who have chipped in to help the Electronic Frontier Foundation fight its podcasting patent.” Link to full article

 
 
Social Media Segment
Erik Fisher and I discuss the new Twitter Re-design that is slowly being rolled out. We also discussed the new Paper App from Facebook. Of course, there is also the “much much more” included in this episode as well.

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323 Invest In Conferences And Yourself – And So Much More!

323 Invest In Conferences And Yourself – And So Much More!

snconferencesInvest In Conferences (Starts At 00:25:03)
I have been interviewed hundreds of times and I am often asked if I would change anything if I had the chance to go back and do things differently. My response to this has often been “nothing.” I've stated that I am who I am today because of all the things that have happened in my journey, including any stupid mistakes I made along the way.

However, if there is one thing I wish I would have done in the early days of my business, it would be to invest in attending more conferences right from the beginning. In this episode, I share my thoughts on the importance of attending conferences and why I actually consider them to be an investment rather than an expense. For even more great reasons for why you should invest in conferences, check out episode 74 of The Ray Edwards Show.

Here's the conferences that I listed in this episode.
– Podcamp Dallas – http://PodcampDallas.com
– Social Media Success Summit (ONLINE) – http://gspn.tv/smss
– Platform Conference (Promo Code CLIFF) – http://PlatformConference.tv
– New Media Expo (Promo Code CLIFF20) – http://nmxlive.com
– Social Media Marketing World – http://gspn.tv/socialmedia

 
 
Other Questions Covered In This Episode
– What format options do I have for my podcast? (00:04:25)
– Why do you prefer stereo over mono for your podcast? (00:13:07)
– Do you record you and your co-host on separate tracks? (00:18:38)
– How long does it take for reviews to post to iTunes? (00:55:56)

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