Multiple Shows


Producing Less For The Purpose of Greater Production
During the open of last week’s episode of Podcast Answer Man, I hinted that I was considering the thought of producing less shows moving forward. As I share in this episode, the reason is that I want to maximize the value of any of the work that I do, including the various podcasts that I might produce.

So many people have come to me, as a podcast consultant/coach, who are wanting to launch three to five podcasts before the end of their first year in podcasting, without understanding what all goes into the production of a single show. I believe that podcasts are most effective and valuable when they serve a niche audience and when that audience is served extremely well. Leo Laporte echoed this key area of success in the interview I did with him back in November.

To effectively super serve a niche community, I believe that you should be willing to devote a great deal of time, energy, and attention to making every aspect of your production and community environments as valuable and as high a quality as possible. I’ve come to the point where I understand that with all the shows that I currently produce (approximately five to ten a week on average right now), I am producing a lot of really good content. However, I personally feel that, on average, I only produce about two GREAT episodes each week. I’ve determined that this is simply not acceptable when I consider the hopes, dreams, and goals that I have for the future of my podcast network at gspn.tv.

The following are some of the big changes that I’ve decided to make moving forward. I share more details about each of these decisions in this episode.

– I will be ending the Balanced Living Weekly podcast after 83 episodes (final episode pending). This show was started on September 27th, 2009 with Fr. Roderick Vonhogen as my co-host. I will continue to share my pursuit of a balanced life in the Pursuing A Balanced Life podcast.

– My wife, Stephanie, will be Ending the Full Time Mom podcast after 184 episodes (final episode pending). She launched this show on July 14th, 2007. I’m excited to announce that Stephanie will continue to share everything that she would have shared in this podcast in both the Authentic Life Radio and Family From The Heart podcasts.

– I will be ending the Business Tech Weekly podcast after 109 episodes (final episode pending). This show was started on September 8th, 2009 with Andy Traub as my co-host. Andy will continue share his business pursuits on his own Take Permission podcast network. From this point forward, I will bring all of my business technology and business growth experiences here into the Podcast Answer Man podcast and in my Pursuing A Balanced Life podcast.

– I have ended the Social Media Serenity podcast after 119 episodes. This show was started on July 17th, 2009 with Erik J. Fisher as my co-host. From this point forward, I will bring all social media news, updates, and experiences here into the Podcast Answer Man podcast. Beginning next week, I plan to have Erik become my Social Media correspondent for Podcast Answer Man. The thought is that we will try to include a ten minute social media segment each week.

– I am officially ending the Help I Got A Mac podcast after 180 episodes (final episode pending). I had started this podcast when I purchased my first Apple computer, as a means of sharing my experience on this new computing platform. The show was officially re-launched on October 14th, 2007 when Chris Beiting agreed to be co-host the show with me.

– I have ended the Almost Daily Devotional Podcast after 166 episodes. I had launched this podcast back on March 3rd, 2008 with the idea that I would produce three to five 10 minute episodes each week. There were a few times that I had achieved this goal. However, for the most part, the show’s production schedule had been pretty hit or miss throughout the years. I will continue to produce the content that I would have included in the Almost Daily Devotional in my Encouraging Others Through Christ podcast.

– After 124 episodes, I made the decision to re-brand the About The Church podcast. This was only the third podcast that I had ever created for our network and it was launched on April, 23rd, 2006, just four months after I started podcasting. Moving forward, the content for this show will be continue to be produced and on a more consistent basis. The show will known as the Encouraging Others Through Christ podcast.

Am I Leaving The Network Model Behind? NO WAY!
If there is any fear about making so many changes all at once, it is that folks may think that I am abandoning the gspn.tv network/community. This could not be further from the fact!

All of these decisions have been made in order that I can spend less time making good content and MORE TIME making GREAT content. As mentioned above, you can see that I have a plan for the content that would have been provided in each of the shows that are ending, with the exception of Help I Got A Mac, to be included in other existing shows.

Moving forward, there will be a renewed passion and drastic increase in the quality of all of the following main gspn.tv shows as the result of these changes.

– Podcast Answer Man – PodcastAnswerMan.com
– Family From The Heart – FamilyFromTheHeart.com
– Authentic Life Radio – AuthenticLifeRadio.com
– Life, Love, And The Movies – LifeLoveAndTheMovies.com
– Pursuing A Balanced Life – PursuingABalancedLife.com
– Encouraging Others Through Christ – EncouragingOthersThroughChrist.com

Podcast Series or Seasons
Those who have come to enjoy the entertainment podcasts that we produce for gspn.tv can rest assured that we will continue to produce shows like the Hunger Games Fan Podcast, Doctor Who Fan Podcast, Twilight Saga Fan Podcast and the gspn.tv Lost Fan Podcast.

In this episode, I share some thoughts that I’ve have recently related to how I may approach any new podcast launches with a end for the podcast in mind, a podcast series, or with the idea of only producing a certain number of episodes at a time, as a podcast seasons.

Bringing A Final Close To Premium Member Only Site
One year ago, I made the decision to give all the content, that we produce, away free of charge. Previously, we had partial premium model for many of our podcasts known as Plus Membership. As a result, I have been managing two separate websites for all the gspn.tv content since 2008. While we were using this partial premium content model, I would publish all free episodes of all our podcast to our gspn.tv main site while I would post every episode of every podcast on our gspn.tv Plus Member Access Site. This means that since January 2008, every single episode we published, which was about seven to fifteen episodes a week, had to be published to two separate websites.

Effective here in January, 2012, I will no longer be publishing content to the Plus Member Only site. I will leave that site active as an online archive. This old site will contain all of the content that had been produced from December 2005 through the end of 2011. Every episode of every show that we have produced since January of 2011 can be found at http://gspn.tv.

Later today, I will record a short special episode that will be put into every single podcast feed on that Plus Member site explaining what is going on and that those who were subscribe to the “Plus Member Feeds” will want to go and subscribe to the main gspn.tv feeds found on our site or in iTunes. I will point people to http://gspn.tv/shows as a resource to easily find the subscription links they are looking for.

Bottom Line – Making A Dent In The World
The bottom line is that I want to create Entertaining, Educational, Encouraging, and Inspirational content that makes a difference in people’s lives. I want to spend LESS time producing “good” content and I want to spend MORE TIME producing GREAT, can’t live without, content that helps to make positive change in the lives of those who listen.

I believe that I have been called, by God, to be a force of positive change in the world! I believe spending time creating the my own great content, that matters most, and helping thousands of people (other podcasters), around the world, take their shows to the next level, is how I will achieve this calling moving forward.

I hope to make an official announcement, to my Podcast Answer Man Mailing List, about the Podcaster’s Master Mind Group that I’ve been working on for the past two months. Stay turned for more details.

Blue Host Affiliate Signups
Special thanks to the folks behind RoundTablePodcast.com and ArizonaFootballLeague.com for using my Blue Host affiliate link this past week to create their hosting account. As you know, I earn a commission each time someone clicks through my link to sign up with Blue Host. So thank you!

Random Plug of The Week
This week’s random plug of the week goes out to Adam Baker of ManVsDebt.com. Adam’s Man Vs Debt podcast reached the top ten spot in iTunes in the Investing category. This put him right up next to Dave Ramsey and other big time mainstream traditional media guys. I share more thoughts on this in the episode. Congratulations Adam!

PODCAST CONSULTING: I’m available for one on one podcast consulting and coaching. Whether you want someone to get everything set up for you or you just need a little help along the way, I’d love to work with you. I’m able to demonstrate using screen sharing technology during our call which makes it just like I was there sitting next to you at the computer. If you are interested, email me at [email protected].

PODCAST VIDEO TUTORIALS: I also have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

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Not A Fan of FeedValidator.org
Gordon called to say that when he ran his rss feed through FeedValidator.org, he found that it was reporting errors with his rss feed. He wanted to know if I had any thoughts on what might be causing some of these issues.

In response to Gordon, I pretty much shared that I am not much of a fan of this feed validation service as it’s really not that relevant to whether or not your rss feed is configured properly to produce your podcast. In fact, a quick look at the validation report for my Podcast Answer Man rss feed will show you that I also have plenty of “recommendations.” The only thing that matters is whether or not your feed is “valid” and whether or not it is delivering your content to your subscribers.

More Than One Podcast With Libsyn? (Time Stamp 00:09:30)
Michael called in to say that he heard me, in the past, mention that it is possible to use a single Libsyn account to host the .mp3 files for multiple shows and was wondering if I was wondering how that works. I do my best to quickly answer this question in the epsisode.

Blue Host Hosting
This week, I quickly mentioned that I have an affiliate relationship with Blue Host Hosting. I’ve had a relationship with Blue Host for several years now and have hundreds of clients who are hosting their WordPress powered podcast on their hosting platform. If you want to read my full thoughts on podcast hosting, I encourage you to check out http://PodcastAnswerMan.com/hosting.

Should you invest in an iPad?
Mark called in to ask me how I am using my iPad in my business. He seemed like he was looking for me to convince him that it was worth pulling the trigger on his purchase. However, I’m not sure that he was expecting the answer that I gave in this episode.

In response to Mark, I did mention the iSoundByte app which is the app that acts as a remote to control the desktop version of SoundByte.

I also mentioned the Sound Byte app, which is made by the same company but, unlike the “iSoundByte” app, this app is designed to actually store the sound clips on the iPad and is connected to the desktop version of the app. I’m not a fan of this stand alone app as there is a “nearly one second” delay between the time you tap on the button to play a sound clip and when the sound clip actually starts playing.

Where Are They Now?
In this week’s Where Are They Now interview, I talk with Todd Clift from MoonstoneCellars.com. In 2001, Todd was downloading audio recordings on radio shows before podcasting came about. By the time he needed to do a long commute to work, podcasting was available and he started to subscribe to his favorite shows. He tried Satellite radio first, but decided to go all in with audio podcasting and hasn’t listened to anything else, while driving his truck, since.

Todd decided that podcasting would be be good for his business, a winery! And he created the podcast, Wine Word of the Day. Early in our conversation, Todd decided to purchase the WineWordofTheDay.com domain which is is simply forwarding to his podcast category on his business website.

Todd was so excited about his existing show, he was already thinking about creating additional shows. I had suggested that if the intended target audience is the same for the other shows, that he might consider combining all that content into a single show, producing it more consistently, rather than fragmenting his audience. If you listen to his December 23rd episode, you’ll see that he actually took this advice to heart.

One of the most exciting things that I feel came out in this interview was that Todd had a mission/purpose for his podcast when he decided to launch it. He wanted to use his podcast to build a deeper relationship with his customers so that it would help foster greater customer retention.

About a week after we recorded this interview, I got an email from Todd saying…

Thanks again for offering up so much advice during the interview! It was like getting a free consulting service. And I just wanted you to know that I am using all of your recommendations!

It is my hope that our conversation will be of as much value to you as it was to Todd. If you have any thoughts or reactions to this episode, please do leave a comment in the comments section below.

PODCAST CONSULTING: I’m available for one on one podcast consulting and coaching. Whether you want someone to get everything set up for you or you just need a little help along the way, I’d love to work with you. I’m able to demonstrate using screen sharing technology during our call which makes it just like I was there sitting next to you at the computer. If you are interested, email me at [email protected].

PODCAST VIDEO TUTORIALS: I also have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

Subscribe To The Podcast Answer Man Podcast:
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Note: Multiple Website or A Single Site? This topic starts at 00:26:40 and ends at 00:39:06

If you are interested in hearing my full recap of my BlogWorld trip to NYC, check out Episode 499 of Pursuing A Balanced Life. It was an amazing opportunity that has already led to several other amazing opportunities.

Tony called in to ask how I am able to keep my Skyped in guests and co-hosts from talking over me in my podcasts. While I’ve never really paid much attention to this detail, I share my thoughts on how I think I may have been accomplishing this.

Ron says that his stats from Libsyn are reporting that his show is being downloaded in 65 countries. He wanted to know if this was actually true and if so, what does that mean? I shared why I am certain that these stats are correct and how I think this information should affect the way we produce our shows.

In the last episode, I talked about how I rarely create podcast promos. In this episode, I share a promo for a brand new podcast that sounds great. The only issue is that the promo probably took more time to create than it would have taken to produce two or three episodes of this new podcast. The ironic thing is that this podcast never existed. Sometimes the best way to promote your podcast is to create consistent content that people will love to talk about.

Phil called in with one of the questions that I get asked most often. He is looking to launch several different podcasts and wanted to know if he should create one website to host all the shows or if he should create a website for each podcast individually. I share several different things that I consider when launching a new show as it relates to whether or not the new show will get its own website or if it will simply be included on my network site as a category.

Brent Green called in to ask my feelings about the importance of podcast artwork. While giving my response to this question, I mentioned http://PodcastAnswerMan.com/artwork.

To wrap up the episode, I mentioned that I will be speaking at BlogWorld & New Media Expo in LA this November. I’ll provide more details related to a discount code and the topic of my talk as I get more of those details.

I’m now accepting registrations for my November Podcasting A to Z course that will begin on November 11th. Please check out the full details at http://PodcastAnswerMan.com/atoz.

PODCAST CONSULTING: I’m available for one on one podcast consulting and coaching. Whether you want someone to get everything set up for you or you just need a little help along the way, I’d love to work with you. I’m able to demonstrate using screen sharing technology during our call which makes it just like I was there sitting next to you at the computer. If you are interested, email me at [email protected] or call me at 859-757-1399.

Subscribe To The Podcast Answer Man Podcast:
Zune iTunes RSS Feed

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