New Media Europe

452 – The Entrepreneurial Journey of Mike Russell

by Cliff Ravenscraft on June 2, 2016

MikeandIzabela

Many times we admire how much success others have had through their lives. I’m amazed at how often people assume that those who have accomplished so much have done so with seemingly little effort. The reality is that what we see from our own perspective is not the whole story. If you dig deep enough, you’ll find that those folks have risked a lot to get to where they are today. You’ll learn that they had many fears and even failures along the way.

In this week’s episode, I’m honored to have a conversation with my great friend, Mike Russell, from Music Radio Creative. I truly believe that you will be inspired by his story.

If you can make it, I highly encourage you to attend New Media Europe on June 18th and 19th in London. Register today at NewMediaEurope.com.

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419 – Four Questions That Will Help Grow Your Business

by Cliff Ravenscraft on September 16, 2015

sngyb
Four Questions That Will Help Grow Your Business (00:23:49)
While I was in the UK for the New Media Europe Conference, I ran into several people who told me that they were working really hard to grow their business and with little results to show for it. When I asked them what they were doing to grow their business, I found a common theme. I found that nearly all of them were hyper focused on growing the size of their audience. I’m all for growing the size of our potential customer base. However, I do believe that there are other important things that we should be focused on if we desire to grow our business.

In this episode, I talk about the four questions that will help you grow yourself, your influence in the world and your ability to serve others. For if you achieve this, I think you’ll see your business grow as a result.

The questions:

1) What is the one best thing that I can do to make myself more valuable to my existing and future customers?

2) What is the one best thing I can do to add significant additional value to previous customers?

3) What is the one best thing that I can do to add additional value to my existing clients?

4) What is the one best thing that I can do to build a deeper relationship with someone who is within my target audience?

 
 
“The best way to help promote this show….” (00:02:23)
You have probably heard a number of podcasters out there begging people for iTunes ratings and reviews. I have seen a growing trend where podcasters are telling their audience that this is the single greatest thing that they can do to help get the word out about their show. This simply is not true. At the opening of this episode, I share what is the single greatest thing your audience can do to help promote your show.

 
 
New Media Europe Review (00:13:20)
Also in this episode, I briefly share some thoughts about my experience at New Media Europe this past weekend. It was a great event and I’m so thankful to Mike & Izabela Russell for inviting me to do the opening keynote for the event.

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