366 How Much Should I Charge My Sponsor?

cashsnHow Much Should I Charge My Sponsor?
Some recently posted this question… “I've been approached by an ad agency about advertising in my podcast. They have a client that's very targeted for my audience. So they're asking me for rate information. I have no idea what to quote them, as I've yet to have a sponsor for my show. Any idea what's fair based on downloads or other metrics? Thanks!”

I've devoted this episode to providing my thoughts on this topic. I hope you enjoy.

 
 
Video Recording of this episode
The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.

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339 The Value of Grind-It-Out, Slow & Steady Podcasting – You Don’t Have To Be Another Podcasting Rock Star!

site-tom-adams-21Tom Adams Shares The Value of A Small Narrow Niche Audience
Podcasting to a small, niche audience is an often overlooked opportunity by many potential podcasters. Tom Adams has discovered just how valuable they can be. Tom is a consultant, executive coach and author, as well as the President of a boutique web marketing agency that serves the commercial records and information management services industry.

Tom's niche industry audio podcast, the RIMproReport produced it's 166th episode just before the holiday break. His podcast is exclusively sponsored by a vendor within his industry and it generates peripheral revenue for Tom and his company.

Tom and I discuss the lessons he's learned doing the show, the value of a small niche audience and the evolving approach he takes to the podcast. We also discuss the benefits he's gained from his podcast and discusses the differences between audio podcasting and his more recent video podcast, Thrive in 5.

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327 Connecting With Successful People, Self Confidence & Why I Prefer Going More Niche With Your Podcast

snconnectInspiring Personal Plug of The Week (00:02:30)
This week's personal plug of the week is the High-Income Business Writing Podcast with Ed Gandia. In fact, episode 22 of Ed's podcast caused me to think of a number of valuable topics that I decided to share in this episode, while I was recording on the fly.

Some of the topics that were inspired are as follows.
– Self Confidence
– Authenticity
– Transparency
– Focusing on a specific niche audience.
– Why I subscribe to successful shows in other niche fields.

 
 
Connecting With Successful People (00:23:37)
How I have come to have such a close personal connection to several very successful individuals is a topic that seems to come up frequently when I talk with folks who are looking to get their brand noticed.

I don't believe that there is any sort of formula for getting on someone's radar. However, in this episode, I do share some of the insights that I have gained by tracing the steps that led me to the relationships that I have built the successful people I most wanted to do life with. Also, I have had the privilege of witnessing how others have got to the place where they also got noticed by these successful individuals.

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