Promoting Your Podcast

Ask Me Anything About Launching A Podcast (Webinar Replay)

by Cliff Ravenscraft on March 12, 2016

I recently hosted a free webinar, “Ask Me Anything About Launching A Podcast.” The purpose was to give people a taste of what my weekly group coaching calls are like during my, four week, Podcasting A to Z online coaching program.

The video below is an edited replay of the webinar featuring the most relevant questions for those who are seeking to launch their podcast.

There was no “hard sell” during the webinar. The goal was simply to showcase the level of information and value that I bring to the who might be be thinking about signing up for Podcasting A to Z.

 
Time Stamps For Topics Covered In This Video:
I have taken the time to break down the content covered in this webinar replay. If you click on the “time stamps” listed for each question, you will be taken directly to the starting point of that question in the YouTube video playback. (Doing this will take you to the YouTube website)

00:01:44 – How often should I publish a new episode?

00:03:25 – What is the perfect length of a podcast episode?

00:06:52 – How do I go about collecting email addresses on a WordPress based podcasting website?

00:10:41 – How many platforms are out there for me to list my podcast?

00:13:20 – I’m trying to get the company I work for, that sells business software, to create a podcast. The marketing department wants to have a buckshot approach when it comes to the target audience. Also, are CEO’s of multi-million dollar businesses listening to podcasts?

00:16:26 – My download numbers have stagnated a bit. How long should I stay the course before changing things up regarding how I promote my podcast?

00:19:16 – How do you recommend recording a Skype or telephone call conversation.

00:23:31 – What’s the best thing to do to launch a podcast so that it gets great traction?

00:31:37 – Which app do you use on your iPad to play audio clips?

00:32:33 – Please share three tips for creating a successful podcast.

00:34:56 – How did you become such a hunk? You look awesome.

00:36:01 – If you could only promote your show one way, which way would you choose and why?

00:38:07 – What type of revenue streams can be generated from my podcasting efforts?

00:41:22 – Any suggestions on production workflow to help reduce the amount of time it takes to create each new episode?

00:43:18 – What are you favorite sources for royalty free music?

00:44:50 – If you are talking over a music bed, what percentage of ducking do you recommend?

00:46:23 – How do you do prepare for the podcast episodes that you produce?

00:49:39 – What do I do if my guest does not have Skype and wants to me to call them on the telephone?

Please be sure to check out http://PodcastingAtoZ.com

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419 – Four Questions That Will Help Grow Your Business

by Cliff Ravenscraft on September 16, 2015

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Four Questions That Will Help Grow Your Business (00:23:49)
While I was in the UK for the New Media Europe Conference, I ran into several people who told me that they were working really hard to grow their business and with little results to show for it. When I asked them what they were doing to grow their business, I found a common theme. I found that nearly all of them were hyper focused on growing the size of their audience. I’m all for growing the size of our potential customer base. However, I do believe that there are other important things that we should be focused on if we desire to grow our business.

In this episode, I talk about the four questions that will help you grow yourself, your influence in the world and your ability to serve others. For if you achieve this, I think you’ll see your business grow as a result.

The questions:

1) What is the one best thing that I can do to make myself more valuable to my existing and future customers?

2) What is the one best thing I can do to add significant additional value to previous customers?

3) What is the one best thing that I can do to add additional value to my existing clients?

4) What is the one best thing that I can do to build a deeper relationship with someone who is within my target audience?

 
 
“The best way to help promote this show….” (00:02:23)
You have probably heard a number of podcasters out there begging people for iTunes ratings and reviews. I have seen a growing trend where podcasters are telling their audience that this is the single greatest thing that they can do to help get the word out about their show. This simply is not true. At the opening of this episode, I share what is the single greatest thing your audience can do to help promote your show.

 
 
New Media Europe Review (00:13:20)
Also in this episode, I briefly share some thoughts about my experience at New Media Europe this past weekend. It was a great event and I’m so thankful to Mike & Izabela Russell for inviting me to do the opening keynote for the event.

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This week’s episode is part three in a three part series called “Questions That New Podcasters Ask.” For this series, I have pulled actual questions that were asked by students in my Podcasting A to Z online training course.

The questions that I address in this episode are as follows.

1. I know you said that before considering promotion, you need to have a good show to promote. What is a good set of prerequisites/criteria BEFORE promoting. Is it a matter of having a certain number of downloads per month? Getting into a “groove” with your show? A certain level of engagement, etc.? (00:03:53)

2. What is the difference with line in and mic on the roland 05? Also, with any device does it mean the same? (00:36:33)

3. Do you happen to have the greatest hits on your website for podcastanswerman? I want to listen to all 400 plus episodes, but in the meantime a top 100 would be great. (00:39:45)

4. I had an issue setting up the boom because the attachment is small. Can you address this? (00:46:36)

5. For tagging, why would we purchase ID3 Editor from pa-software for $15 when iTunes is free? Does ID3 Editor have some extra features/benefits than iTunes? (00:49:48)

6. When naming your episode, do you have advice? I ask this because I thought that search option only looks for title keywords. Any advice here would be super appreciated. (00:54:11)

7. Do you recomend that have at least three episodes, or more, before launching? (00:57:46)

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