455 – Identity – The Importance of Knowing Who You Are

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In last week's episode, I talked about how excited I was to be heading off, this week, for the Tony Robbins event called Unleashing The Power Within. I also shared how excited I was about learning from one of his information products that I had purchased, called Creating Lasting Change.

After hearing last week's episode, a concerned listener wrote to me saying that he was alarmed and that the first part of that episode sounded so unlike me that it made his skin crawl. The concerned listener then cautioned me, saying that Tony teaches NLP, which has been debunked many times, and that I'd do well to save my hard-earned cash for things that have true value, not on pseudo science.

Knowing the person that sent me this feedback, I'm convinced of the kind and caring heart in which this advice was given. The feelings expressed in this feedback are fully aligned with the mindset I once had on this issue, years ago, when a few folks had recommended that I read the book “Think And Grow Rich” by Napoleon Hill.

The main focus of this episode is how my thinking has changed, over the years, as it relates to my comfort level in learning things from those who may also teach some things that I very much disagree with. I'm so excited to have had my great friend, Ray Edwards, join me in a conversation about this topic.

As for the title of this week's episode? That comes from one of Tony Robbin's many teachings that I do believe in strongly. A teaching that has the has the power to profoundly change the lives of those who embrace it.

I sincerely hope that you'll enjoy this episode.

Note: Here is the link to the Michael Hyatt blog post mentioned in this episode.

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421 – Changes To This Podcast, iTunes Ranking Algorithm & Copywriting Tips to Persuade and Profit from Ray Edwards

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Changes To This Podcast
I spent twenty minutes of this episode talking about changes that I had made to my production of Podcast Answer Man from episodes 409 through 418, the results of those changes and my content strategy for this podcast moving forward.

 
 
Check out my Pursuing A Balanced Life podcast (00:20:06)
In this episode, I shared a request for you to take a listen to three recent episodes of my Pursuing A Balanced Life podcast. Below are the links to the three episodes I mentioned.

Episode 623 – My Full Review of the book “The One Thing”
Episode 624 – What Do I Want My Life To Look Like In 10 to 20 Years?
Episode 625 – My New Mission Statement

 
 
iTunes Ranking Algorithm (00:24:03)
Today In Podcasting is a podcast that was very consistent from February 2006 through February 2008. Since that time, the hosts of the show have occasionally released a new episode. Recently, I was honored to do an episode of this podcast with Gary Leland, Rob Walch and Paul Colligan. During the episode, Rob had shared some research that he had done that revealed the algorithm that iTunes uses for its ranking of the top podcasts in each category of iTunes. That algorithm is given and broken down here in this episode.

 
 
Copywriting Tips to Persuade and Profit from Ray Edwards (00:32:00)
I was looking for ways to take my email and written marketing to the next level. I often struggle with writing great emails and crafting compelling sales messages in written form.

In the past, I've simply relied on the simple,“Here’s what I have; it’s good; buy it if you want to.” The fact is that this has worked with some mild success. However, I know that I could get my valuable products into the hands of more people if I were to take my copywriting skills to the next level.

The cool thing is that I happen to be very close friends with one of the masters of Copywriting. Ray Edwards has worked as a communications strategist and copywriter for some of the most powerful voices in leadership and business. Some of his clients include New York Times best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker and many more.

I had Ray join me in this episode to share some tips that will help you write copy that persuades, promotes and boosts the sales of your products and services.

Also, as a bonus, Ray has agreed to give my community two free gifts when they sign up to watch the free training mentioned in the interview.

First Gift – 3 Email Templates that will help propel your email marketing into overdrive…

Second Gift – 100 Headline Templates that “grab your readers by the eyeballs” every time!

Click here to get those free gifts now

 
 
Special Thanks to my Patreon Supporters
I am so incredibly thankful for those who have decided to show their support the podcast content that I produce by becoming a Patreon supporter. Your support helps me in my mission to create content designed to help others take their message, their business and their life to the next level.

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373 Building Relationships With Your Audience & Getting To The Next Level Involves Surrounding Yourself With People Who Are At The Level You Want To Achieve

Click Here To Register For The Next Level One Day Workshop!

CliffAndRayGetting To The Next Level Involves Surrounding Yourself With People Who Are At The Level You Want To Achieve
I am excited to share a conversation that I recently had with my great friend, mentor and business adviser, Ray Edwards. (00:20:56)

As I was reviewing the conversation we had, I noted the insights that came up during our dialog. The following is just a few of the many insights that I believe you will pull from this encounter.

– You may feel intimidated by the level of success of others. However, you would be surprised by just how much value you have to offer them.

– The difference between earning your way into a circle of influence and buying your way in.

– You become the average of the five people that you INTENTIONALLY spend the most time with.

– There is no one right format for a podcast. Create a show that you have in your heart to create.

– Once you have decided that you have all the answers, you have decided that you are ready to stop growing.

– Getting to the next level involves surrounding yourself with people who are at the level that you wish to achieve.

Click Here To Register For The Next Level One Day Workshop!

 
 
Building Relationships With Your Audience (00:06:14)
I recently had an exchange with one of my Podcasting A to Z students about the importance of staying focused on the two most important things, as it relates to their podcasting efforts. I explained that the two most important things were 1) Creating valuable content for your audience on a consistent basis and 2) Building relationships with those who listen to your show.

The student expressed that he thought his was great advice and asked me to recommend the best way to build that relationship. He asked if the best way as to ask for feedback via email, asking for voice mail feedback or creating a mailing list so that I can send email updates.

My response to this followup question is that the focus should not be focused on the tool used for building a relationship, but instead actually how to build the relationship itself.

In this episode, I share an example of how I've built genuine relationships with a few thousands people who have listened to the various podcasts that I have produced over the past eight years.

 
 
Video Recording of this episode
The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.

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