Small Audience

site-tom-adams-21Tom Adams Shares The Value of A Small Narrow Niche Audience
Podcasting to a small, niche audience is an often overlooked opportunity by many potential podcasters. Tom Adams has discovered just how valuable they can be. Tom is a consultant, executive coach and author, as well as the President of a boutique web marketing agency that serves the commercial records and information management services industry.

Tom’s niche industry audio podcast, the RIMproReport produced it’s 166th episode just before the holiday break. His podcast is exclusively sponsored by a vendor within his industry and it generates peripheral revenue for Tom and his company.

Tom and I discuss the lessons he’s learned doing the show, the value of a small niche audience and the evolving approach he takes to the podcast. We also discuss the benefits he’s gained from his podcast and discusses the differences between audio podcasting and his more recent video podcast, Thrive in 5.

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