Getting Past Episode 007
An overwhelming majority of podcast that are created never make it past their seventh episode. In this episode, I attempt to encourage Susan B from the I Can’t Stop Spending podcast, to avoid contributing to this statistic.
She had already done the hard work of setting up and tweaking her recording equipment setup and and figuring out the audio editing process. She had already produced a sample audio file that I gave a “PERFECT” rating. (And most of you know just how much of an audio snob I am.)
During the first week of the coaching program, I asked her why she wanted to launch her podcast. She wrote… “My life’s mission, and the purpose of my podcast, is to share my experience, strength, and hope around recovery from compulsive spending, to help others who feel powerless over the obsession to buy, shop, and spend…”
However, on March 30th, while other students were submitting their first episodes to the various podcast directories, she wrote to me saying… “So I’m having an identity crisis, Cliff….. I’m not sure I should be doing this particular podcast now. I know you cannot make the decision, but I’d like your feedback about my concerns.”
She went on to write about about how a few of her friends in recovery have cautioned her about some of the things that she was considering with her platform.
She then wrote… “I’m worried that people will get upset with me for sharing my experience, strength, and hope this way.”
And she told me that she had an idea for a different podcast that she might pursue instead.
This interaction inspired the following vlog post!
BTW. After receiving my feedback, Susan sent me the following message.
Cliff, I cannot thank you enough for this amazing motivational response. I will be using it in the podcast, if you don’t mind. Your transformation is astounding. I read the FB post and comments, and was so struck by this exchange you had with someone:
THEY SAID: I know you won’t call out the hater who mocked you, but I hope he sees this and the profound support you so deservedly have received. Well done! Keep up the good work!
And YOU SAID: Yeah, funny thing is that guy made it into the most recent Keynote that I did. I used it as an example of how you can’t allow others, who don’t understand your vision, keep you from moving toward your goal as a result of their negative feedback.
Moving forward. Thanks to you.
I was so happy to see Susan publish her first episode, on April 3rd. As I saw her publish a new episode every week for the next four weeks, I thought she was on course for beating that “7th Episode Statistic.”
However, earlier this week, I received a new email from Susan. She wrote the following.
I’m going to stop the podcast for now. 🙁
I asked someone (not in my target audience) to listen. His response was that it was boring (it is) and I talk too much about myself (I do, but that is because that’s how we do it in recovery), and not entertaining (ugh). He suggested using a script (sooooo time-consuming).
There is nothing worse to me. Searched your website for “boring,” but found nothing.
The one thing I’ve never been accused of being is boring. I’ve done five episodes. And I thought I was quite passionate and had some humor in it.
I just wondered if you have ever done a podcast on the topic of being entertaining vs. boring. If not, it would be great if you did one.
Since I steadily have around 75 listeners to each episode, I’m going to do a hiatus episode and explain and ask for feedback.
This is so hard and time-consuming as it is, but if I stink at it, I just don’t see any point of continuing until I figure something else out. Probably interviewing would be the only option. And I really didn’t want to do that.
I asked Susan for permission to read her email in this week’s podcast episode and to share my responses with her in the podcast. She gave me her blessing to do so and that’s what you’ll hear during the first 27 minutes of this episode.
A Conversation With Joel Comm Regarding The Value of Snapchat
Originally, this week’s episode was going to feature a full-length conversation that I had with my friend, Joel Comm regarding the value of Snapchat. We had originally talked for approximately 52 minutes. However, I felt that I must share my response to Susan’s email, mentioned above, in this episode as well.
As a result, I went to work editing the recording of my conversation with Joel. I ended up removing about 23 minutes of audio. However, I’m very excited about what came out as a result of this editing. I trust that you’ll find some valuable insight into the value of Snapchat by listening in on our conversation. (Starts at 00:26:51).
By the way, you can Joel on Snapchat. His username is @JoelComm.
In this episode, I allow myself to do use the “live to drive” format to share my thoughts following my experience at Social Media Marketing World 2016.
Update: I totally neglected to share two major takeaways from this event. Much like the others, these takeaways are about taking relationships to the next level. I had the opportunity to walk with Tyler Anderson and Chris Brogan from the speaker party to the opening night networking party held on Midway Aircraft Carrier.
During this 20+ minute walk, we had the type of conversation that takes relationships to a whole new level. I’m deeply honored to have gone much deeper in my friendship with both Tyler and Chris. Guys, I’m so sorry that I neglected to mention just how much of a valuable takeaway our time was together in this episode. I assure you that, looking back, it was at the top of the list.
This vlog contains my most recent thoughts as to where I am finding value in the available social media platforms.
VERY IMPORTANT UPDATE TO THIS VIDEO: I don’t know how it happened, but when I was recording this vlog, I completely forgot to mention Youtube & Instagram. The following video is a new vlog that corrects my error.
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