I hosted a free webinar via a Facebook Live stream where I shared 12 common mistakes that podcasters make. Whether you're a seasoned podcaster or just getting ready to launch your first podcast, the following video replay will help you take your podcasting efforts to the next level.
Note: I did become aware that the video was mirrored about five minutes into presentation. After talking about artwork, I stopped referring to anything that might be odd to look at backwards.
Podcasting A to Z
Do you want to learn how to podcast but don't know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session.
If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.
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How Much Should I Charge My Sponsor?
Some recently posted this question… “I've been approached by an ad agency about advertising in my podcast. They have a client that's very targeted for my audience. So they're asking me for rate information. I have no idea what to quote them, as I've yet to have a sponsor for my show. Any idea what's fair based on downloads or other metrics? Thanks!”
I've devoted this episode to providing my thoughts on this topic. I hope you enjoy.
Video Recording of this episode
The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.
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Skype Cutting Access To Software Recorders
I've recently been informed that Skype is shutting down it's desktop API in December 2013. This will affect podcasters who rely on software plugins like Pamela or Call Recorder to record Skype conversations for their podcasts. Skype has a brief note about this on their support website. The developers behind the Pamela Plugin for the PC also have a post about this on their support website. I had Erik Fisher join me to talk about this subject in this episode. (Topic Starts At 00:48:42) (NOTE: SEE SKYPE UPDATE BELOW)
Skype Desktop API Update
Great news! Skype has decided to cancel it's plans to stop supporting their desktop API after December of this year. In a blog post on 11/6/2013, they said, “Previously we shared that we would retire the Desktop API later this year. However, I’m happy to share that we will be extending support for two of the most widely used features – call recording and compatibility with hardware devices.”
This means that if you are using Skype recording software that works today, it will continue to be supported beyond December of this year!
Product Pages Get An Upgrade (00:07:23)
I'll eventually get around to updating the listing for each of my digital training tutorials found on my products page. However, in this episode, I share what I've been working on as far as creating stand alone pages that are used to actually deliver these tutorials.
While I was creating these new pages, I updated my Inside The Studio tutorial with three brand new tutorials. In the episode, I shared my encouragement to get this tutorial at the $75 price while you can. I will be raising the cost of this tutorial to $100 VERY SOON.
Stats Addiction (00:18:14)
Erik Fisher and I have an updated discussion on the topic of having too much focus on our download stats and our iTunes Rankings. Listen to the episode to find out our thoughts on this.
Twitter Allows You To Receive DM's from people you don't follow (00:39:01)
Erik and I also discuss Twitter's new functionality that allows you to “opt-in” to the ability to receive direct messages from anyone on Twitter, even if you are not following them.
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Show Me The Money! (Topic starts at 00:03:44)
There are times when I feel like Jerry Maguire in this scene from the movie (WARNING: Strong language in clip). Okay, so this is a bit of an exaggeration. The fact is that I have made it a point to not yet enter into a relationship where clients are expecting me to “show them the money.”
I've stopped counting the number of times that folks have come to me, expecting me to teach them how to turn their podcast into their full-time career or how to create a podcast that will begin providing them a significant income. The common theme among all these requests has been that these individuals see their podcast as “a product” or “a service” and that they can turn their podcast into a lucrative business.
One person sent me an email asking, “Does a well-done, interesting daily financial podcast have the potential to generate perhaps $3k per month of income within 12 to 24 months if I hammer it and work my butt off on it?”
Another person, who was thinking about signing up for my Podcasting A to Z course, asked “What the payback period is for the investment in your course? On average, how long does it take for your students to earn their investment back?”
Yet another person wrote to tell me, “I've lost my job. So naturally, I want to figure out a way to make the podcast and my youtube channel more lucrative and make it my occupation.”
Please understand that I do believe that it is possible to generate income directly from your podcasting efforts. In fact, I did a lengthy blog post back in August 2011 where I shared some very personal details about how much income I was generating from my own podcasting efforts. You can read that post by clicking here.
I also gave a one hour presentation at BlogWorld LA 2011 (Now known as New Media Expo), titled “Proven Strategies For Generating Serious Income From Your Podcasting Efforts. I'll post it below.
As you can see, I do not shy away from the topic of monetization and I have no issues with folks generating income directly from their podcasts. However, in this episode, I share some pretty strong feelings on putting too much pressure on your podcast to directly generate income.
I do not believe that a podcast should be looked at as a business or a career. Are there exceptions to this? Yep! However, I have found it easier to succeed when you actually develop a genuine business where you offer products and/or services that provide value to your target audience. As people come to know, like and trust you, they can then make a decision to purchase your products and/or services, or the products and services of those you recommend.
I do directly generate a few thousand dollars a month from sponsorship of a few podcasts and from affiliate commissions that I earn from recommending products and services in my podcast. Only a very small percentage of my income, however, is generated in this way. I want to point out that I've been podcasting since 2005 and have produced more than 3,100 podcast episodes and have a following that is in the hundreds of thousands of people at this point in my journey. This is not something I built within 12 to 18 months.
Even today, I do not see any of my podcasts as my “business.” Instead, I have a business model that is made of of many different streams of income from many different products and services that I offer. Here are a few things that I do that generate income for my actual business.
– Coaching & Consulting, Including Podcasting A to Z.
– Facilitating The Podcast Mastermind which I founded in March 2012.
– Equipment sales made at http://PodcastAnswerMan.com/equipment.
– Video Training Tutorial Sales made at http://PodcastAnswerMan.com/products.
– A referral network where I earn commission on referring clients for podcast artwork, one-on-one consulting, etc.
– Public Speaking. I started out speaking for free. However, I am now paid well to speak at events.
– Joint venture projects where I partner with friends on one off projects.
– Affiliate sales – Where I recommend products and services that I trust and earn a commission.
– Webinars – High value online training events that meet the needs of my community.
– And very soon, I plan to start doing my own live events and conferences.
I am extremely blessed to have a business that does provide me with a rather nice six figure income each year. There is no question that my podcast is responsible for generating a majority of the sales in my business. However, it's not the the only thing that generates sales. I do a significant amount of marketing and relationship building through social networks, face to face networking at conferences, speaking a conferences, etc.
Also, I want to point out that I still work approximately 10 to 12 hours a day, a minimum of five days a week, this includes several hours each week spent studying on how to improve my sales and marketing efforts. If I am preparing to go out of town or just returning from a trip, you will often find me working 12 to 14 hours a day all seven days of the week. However, When you love what you do, it's really not that bad to work from 5am to 5pm (or 8pm) every day.
So if you ask me to “show you the money” in podcasting, I'll simply point you back to this post and ask you to listen to this episode to hear my thoughts on this subject.
Other Topics Covered In This Episode
– New Media Expo Promo (00:36:25)
– Does replacing a file on Libsyn create a duplicate episode in iTunes? (00:41:13)
– How can I keep track of my stats if I use a single Libsyn account for more than one show? (00:49:08)
– What software do you recommend for recording Skype Calls? (00:54:09)
Links mentioned In This Episode
– Download The New Media Expo Promo
– Audio Branding from Music Radio Creative
– Check out the Veronica Mars Fan Podcast
– Episode 241 about more than one podcast with Libsyn
– Pamela For Recording Skype on Windows
– Call Record For Recording Skype on a Mac