Success

460 – That Time I Felt Like A Complete Fraud

by Cliff Ravenscraft on July 29, 2016

sn460

I was recently invited to be a guest on Tammy Helfrich’s Right Where You Are podcast. Over the years, I’ve been a guest on hundreds of podcasts. This interview was, by far, one of the greatest times that I’ve spent as a guest on someone else’s show.

For those who are not familiar with how I got my start in the podcasting world, how I turned my love for podcasting into a full-time career and what has transpired since, this interview is a great overview of what has transpired over the past 11 years. After we were finished recording, I knew that I wanted to share the recording here in my own podcast and Tammy was gracious enough to agree to having me share it with you here.

[click to continue…]

{ 6 comments }

433 – Year of Identity Part 2

by Cliff Ravenscraft on January 22, 2016

TCRS634-YearofIdentityPart2

The Year of Identity – Part 2
This week’s episode is part two of my “Year of Identity” story. This is one of those rare times that I will tell you that you do not want to listen to this episode before you listen to the episode previous to this one. So if you haven’t done so, already, go and listen to episode 432 first.

[click to continue…]

{ 4 comments }

432 – Year of Identity – Part 1

by Cliff Ravenscraft on January 15, 2016

yoipart1

The Year of Identity – Part 1
This week’s episode may end up being one of the most confusing episodes that I have ever produced. This episode is a crossover episode between The Cliff Ravenscraft Show and Podcast Answer Man.

As you’ll learn from listening to this episode, I have been contemplating several significant changes to my professional identity and the types of products and services that I feel led to create moving forward.

For those who are interested in a little backstory to what led up to this episode, you might be interested in checking out the episodes listed below.

– PABL Episode 623 – The One Thing – Full Book Review
– PABL Episode 624 – What Do I Want My Life To Look Like In 10 to 20 Years?
– PABL Episode 625 – My Modified Mission Statement & More
PABL Episode 633 – The Dark Days of December 2015

[click to continue…]

{ 6 comments }

376 The Popularity And Profitability of Podcasting

by Cliff Ravenscraft on October 2, 2014

cashsn
The Popularity of Profitable Podcasting
It seems like everywhere you turn, someone is promoting how much money there is to be made from podcasting. This is not the first gold rush experience for the podcasting industry.

Back in 2006/2007 there was just as much talk about how folks could start a podcast, and that if they were to stick with it, companies would eventually be breaking down their doors, with piles of cash in their hands, looking for the opportunity to advertise on their podcast. When this didn’t end up happening to the degree that they expected, some folks declared that Podcasting was Dead.

Podcasting never went away and, to those who had already discovered podcasting, it remained just as popular to them as it was when they first discovered it.

For the past few years, mainstream media has caught wind of a few highly successful podcasts that were achieving great things and reported that podcasting had been “resurrected.” Each time, I chuckled. You see, I’ve personally helped thousands of people launch their own podcasts since 2006 and I’ve never seen anything but amazing growth since the day I’ve started.

There have been two radical growth curves for podcasting so far and I do predict that we are at the beginning of a third.

In 2005 Podcasting began it’s first major growth curve. This growth was made up mostly of those who I would describe as the “Technology Early Adopters.” There were hundreds of thousands of these geeks who simply went head over heels in love with podcasting, even though, at the time, we had to subscribe with software on our computer, download the .mp3 files, hook up a cable and transfer the audio to our portable media devices. It was a pain in the butt, but we loved the content and it was worth it to us.

By 2007, most “early adopters” who were really into technology had already heard of podcasting and made the decision about whether or not they were interested in it. The early adopters would try to share the joy that podcasting brings to their “non techie” friends.

The non-techie community was slow to catch on to the main benefit of podcasting which was its portability. For them, it was simply too difficult to sync the podcast episodes onto a device and take it with them. As a result, the growth of the podcasting audience, as a whole, began to slow greatly.

It is important to know that the number of those who found out about podcasts and became avid podcast fans continued to grow since the inception of podcasting. However, the growth was simply much slower after the podcasting craze had begun to saturate the early adopter community.

It was 2008/2009 when podcasting began a second major growth curve as the result of 3G and 4G mobile data plans, in conjunction with smartphone applications, that made it possible for anyone with one of these mobile devices to subscribe to and listen to podcasts right from the phone that they carried with them.

This second growth curve has been pretty steady as the result of the number of people who continue to upgrade to a smartphone and as mobile data becomes less and less expensive and the coverage continues to expand and become even more reliable.

I do believe that we are, relatively, at the beginning of a third major growth curve in the number of new people who discover podcasts and fall in love with them. There are three catalysts that I believe are the main reasons for this new, third, major growth in the podcasting audience.

1) The Podcasting Patent Lawsuit – I may be the only person who has seen the Personal Audio Podcasting Patent Lawsuits as a major blessing to the overall podcasting community. I predicted, from the beginning, that this patent battle would draw a ton of mainstream media attention and it did. Today, there are millions of people who have heard about podcasting, for the very first time, as the result of some sort of media coverage related to the podcasting patent lawsuit.

2) Apple’s latest mobile operating system – Apple’s iOS8 was released last month and there are now hundreds of millions of people who have an iPhone or iPad that now has a PODCASTS application on it THAT CAN NOT BE DELETED no matter what. This is HUGE! I’m already hearing tons of reports from podcasters who are hearing from brand new listeners to their podcasts who report that they found out about podcasts as a result of this new app that appeared on their mobile device.

3) Mainstream Media Coverage – There are more and more mainstream media outlets that are picking up on the growing popularity of podcasts. Folks from my community are consistently forwarding me articles from USA Today, The Wall Street Journal, The New York Times, etc. As a result of these stories running on these publications, or in a news story on television, millions of new people are discovering the world of podcasting.

I do have one main concern with all the attention that podcasting is getting. It goes back to how I started this post. It seems like most every story I read about podcasting, these days, has a major focus on how much money there is to be made in podcasting.

In this episode of Podcast Answer Man, I share my thoughts about Fast Company’s article titled “The (Surprisingly Profitable) Rise of Podcast Networks” and The Washington Post’s article titled “Podcasts are back — and making money.” I agree that there is more opportunity to generate income from your podcasting efforts than there ever has been before. I am certainly not opposed to generating income from your podcasting efforts either. However, I encourage you to listen to this episode as I share why I am so concerned about the media coverage that seems to focus so heavily on the “Profitability of Podcasting.”

 
 
Topics Covered In This Episode:
– The Profitability of Podcasting Articles – (00:04:11)
– Adam Carolla Speaks As Gag Order Is Lifted – (00:44:19)
– Check Out The Next Level Workshop at NextLevelStudio.tv (00:55:14)
WordPress For Podcasters Tutorial Gets Fresh Update. (00:57:16)
– My Update on Spencer Haws – Check his 46th episode (00:58:25)

IMPORTANT NOTE: I want to thank Steve Chipman for providing the following comment on my YouTube video for this episode….
1

 
 
Video Recording of this episode
The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.

[click to continue…]

{ 10 comments }

344 Why I’m Shutting Down The Podcast Mastermind, Even Though It Generated Over $57,000 In 2013

February 6, 2014

In this episode of Podcast Answer Man, I share one of the top five most difficult decisions that I’ve had to make in my business. February 2014 marks the second anniversary of The Podcast Mastermind. In spite of the fact that it was responsible for generating over $57,000 in profit for my business in 2013, […]

28 comments Read the full article →

316 Are You Completely Wasting Your Time? Can You Live The Life You Desire? What If Money Were No Object?

July 12, 2013

In this week’s episode, I open by sharing how not everyone was happy with my previous episode where I shared my thoughts on podcast interview etiquette. At seven and a half minutes into the episode, I give a very brief recap of my two week vacation, one week of which was spent with members from […]

18 comments Read the full article →

295 Why Am I Losing Subscribers? What Defines Success For A New Podcast? Should I Use My Real Name? And Much More!

February 8, 2013

Why Am I Losing Subscribers? Tom recently called in to say he created a podcast four months ago. Today, approximately 50 people are downloading each episode. This is down from 400 downloads per episode in October. Tom’s question was what would cause this decline to happen. I review various aspects of Tom’s show such as […]

19 comments Read the full article →

230 Podcast Answer Man – Why Do I Do What I Do?

October 17, 2011

Have You Asked Yourself Why? In has been six years since I was first introduced to the world of audio podcasting. You only need to go through the information on my about page to learn just how much of a profound impact podcasting has had on my life. Last week, I was interviewed by John […]

10 comments Read the full article →