366 How Much Should I Charge My Sponsor?

cashsnHow Much Should I Charge My Sponsor?
Some recently posted this question… “I've been approached by an ad agency about advertising in my podcast. They have a client that's very targeted for my audience. So they're asking me for rate information. I have no idea what to quote them, as I've yet to have a sponsor for my show. Any idea what's fair based on downloads or other metrics? Thanks!”

I've devoted this episode to providing my thoughts on this topic. I hope you enjoy.

 
 
Video Recording of this episode
The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.

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338 Evergreen Content & Thoughts Behind A New Opening Script

Evergreen branch in snowCreating Evergreen Content (00:38:45)
In this episode, I talk about the value in intentionally creating evergreen content. In my weekly podcast, I may discuss topics that are extremely relevant today but may not be applicable months or years down the road. However, I will often create a segment of an episode or even full episodes where I intentionally create something that will be “evergreen” and something that I will refer back to for years to come.

I've also been known to create a brand new podcast, with the end in mind, where the entire 10 to 15 episodes (or more if needed) are intended to be an evergreen resource like my Virtual Assistant Podcast.

 
 
Thoughts Behind A New Intro Script
I've been thinking about changing the script to my intro for many months now. As I shared in this episode, I changed the focus of the content of Podcast Answer Man back in January 2012 when I announced that I was canceling six podcasts and rolling much of the best content from Business Tech Weekly, Social Media Serenity and Successful Life Mindset into this podcast.

This change in content focus has been extremely successful and the size of the audience for this podcast has grown immensely as a result. However, the reality is that, until now, I had never made a change to the opening script that reflects the true focus of Podcast Answer Man. In this episode, I tried out my new script and shared the thoughts that went into the wording that I chose. (This topic starts at the very beginning of the episode)

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327 Connecting With Successful People, Self Confidence & Why I Prefer Going More Niche With Your Podcast

snconnectInspiring Personal Plug of The Week (00:02:30)
This week's personal plug of the week is the High-Income Business Writing Podcast with Ed Gandia. In fact, episode 22 of Ed's podcast caused me to think of a number of valuable topics that I decided to share in this episode, while I was recording on the fly.

Some of the topics that were inspired are as follows.
– Self Confidence
– Authenticity
– Transparency
– Focusing on a specific niche audience.
– Why I subscribe to successful shows in other niche fields.

 
 
Connecting With Successful People (00:23:37)
How I have come to have such a close personal connection to several very successful individuals is a topic that seems to come up frequently when I talk with folks who are looking to get their brand noticed.

I don't believe that there is any sort of formula for getting on someone's radar. However, in this episode, I do share some of the insights that I have gained by tracing the steps that led me to the relationships that I have built the successful people I most wanted to do life with. Also, I have had the privilege of witnessing how others have got to the place where they also got noticed by these successful individuals.

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