I've seen people spend months working to bring a product or service to the market only to find, after they have put all the work into creating that product or service, that there wasn't enough interest to make that product or service a profitable venture.
I have personally created a service that I knew would be highly valuable to those who signed up for it, where I had successfully sold that service to its full capacity, only to find that the work in delivering that service did not align with the type of lifestyle I desired for myself.
In this week's episode of Podcast Answer Man, I share a conversation with my great friend, Pat Flynn, where we talk about his new book titled “Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money.”
I know that this book will a valuable resource to those of you who are looking for a great strategy to test the market viability of the next big idea that you consider going after.