I recently hosted a free webinar, “Ask Me Anything About Launching A Podcast.” The purpose was to give people a taste of what my weekly group coaching calls are like during my, four week, Podcasting A to Z online coaching program.
The video below is an edited replay of the webinar featuring the most relevant questions for those who are seeking to launch their podcast.
There was no “hard sell” during the webinar. The goal was simply to showcase the level of information and value that I bring to the who might be be thinking about signing up for Podcasting A to Z.
Time Stamps For Topics Covered In This Video:
I have taken the time to break down the content covered in this webinar replay. If you click on the “time stamps” listed for each question, you will be taken directly to the starting point of that question in the YouTube video playback. (Doing this will take you to the YouTube website)
00:01:44 – How often should I publish a new episode?
00:03:25 – What is the perfect length of a podcast episode?
00:06:52 – How do I go about collecting email addresses on a WordPress based podcasting website?
00:10:41 – How many platforms are out there for me to list my podcast?
00:13:20 – I'm trying to get the company I work for, that sells business software, to create a podcast. The marketing department wants to have a buckshot approach when it comes to the target audience. Also, are CEO's of multi-million dollar businesses listening to podcasts?
00:16:26 – My download numbers have stagnated a bit. How long should I stay the course before changing things up regarding how I promote my podcast?
00:19:16 – How do you recommend recording a Skype or telephone call conversation.
00:23:31 – What's the best thing to do to launch a podcast so that it gets great traction?
00:31:37 – Which app do you use on your iPad to play audio clips?
00:32:33 – Please share three tips for creating a successful podcast.
00:34:56 – How did you become such a hunk? You look awesome.
00:36:01 – If you could only promote your show one way, which way would you choose and why?
00:38:07 – What type of revenue streams can be generated from my podcasting efforts?
00:41:22 – Any suggestions on production workflow to help reduce the amount of time it takes to create each new episode?
00:43:18 – What are you favorite sources for royalty free music?
00:44:50 – If you are talking over a music bed, what percentage of ducking do you recommend?
00:46:23 – How do you do prepare for the podcast episodes that you produce?
00:49:39 – What do I do if my guest does not have Skype and wants to me to call them on the telephone?
Why I Found Stitcher's Last Email To Be Misleading! (00:34:32)
Recently, the CEO of Sticher Radio, Noah Shanok, sent an email, to those who use their app, to apologize for “instances where their ad system performed in unexpected and sometimes suboptimal ways, for example by delivering ads at less than ideal times, serving repetitive ads, and other issues.”
There were two statements in this email that seemed to be a bit misleading. The first statement said “We want to make you aware that we share our revenue with our content partners – and to our knowledge, we are the only service doing so.” I would have had a problem with this first statement, but he did follow it up by saying… “We recently expanded the program to include more of our content partners.” For this reason, I would have been willing to allow this first statement to slide. At least here, they do infer that “not all” of their content partners are included in this (expanded program of revenue sharing?).
When I read the second statement, I simply could not just ignore this and move on. Instead, I wanted to make sure that everyone that I know is clear about the truth related to this next statement.
You see, Noah wrote… “You should know that by listening on Stitcher you're also supporting the content producers themselves.”
I am a “content partner” with Stitcher Radio. This email was 100% focused on their advertising implementation. This paragraph was all about how they are sharing advertising revenue with content providers. With that being said, it's very easy to see how those who read the second statement that I am pointing out could be interpreted as… You should know that by listening (to Podcast Answer Man) on Stitcher you're also supporting (Cliff Ravenscraft, himself).
However, THIS IS NOT TRUE! Even though my podcast has thousands of subscribers, I do not have the minimum of 5,000 active monthly listens on Stitcher Radio to qualify for their revenue sharing plan. For this reason, I want to make sure that everyone is clear about the fact that listening to my podcast on Stitcher Radio does not generate any income for me at all.
I do like Stitcher Radio as a company and what they are doing for podcasting as an industry. I don't even mind that they run advertisements on my podcast. I know that it is my decision whether or not to syndicate my show there and I did so knowing that this was how they were going to monetize their business.
I do not desire for those who love the Stitcher Radio app experience to make any changes to their consumption of my podcast on that platform. I just wanted to make sure that if you hear an advertisement on my show, in Stitcher Radio's app, it is not supporting me, financially, in any way. The same is true for the vast majority of the podcasts that you may subscribe to from independent content creators.
Three Other Topics
Also in this episode, I covered three other topics.
1) I talk about my thought process on judging the quality of the episodes that I've been putting out recently.
2) I answer John's question about using the royalty free music from Audio Jungle.
3) I answer Charity's question about the day in the life of a podcaster.
Many of you know that I teach a four week Podcasting A to Z course where I have helped hundreds of folks launch extremely successful podcasts.
I wanted to share a quick video tutorial that I created for my Podcasting A to Z students. In this video, I show you my step-by-step podcasting workflow.
When you see me demonstrate my process for step 2 (Record Audio), you will see how I eliminate most of the post production work of including the audio for my intro and outro by simply recording those elements directly into my audio file.
Please know that it took me a lot of practice to get it down just right. If I made it look easy here, understand that I've literally done this THOUSANDS of times. Don't give up if it takes you some time to get it down just right.
Here's the video showing my Podcast Production Workflow.
Many people have asked about the application I use, on my iPad, to queue up my audio clips. I use the iOS application called Sound Byte. There are many different versions of Sound Byte applications out there. If you want this specific application, I recommend that you click here. (Not an affiliate link)
Here's are the steps I shared in the video
1. Show Prep
2. Record Audio
3. Post Production / Editing
4. Save As An MP3
5. Tag Your MP3
6. Upload To Libsyn & Get Direct Download Link
7. Log Into WordPress & Add New Post
8. Add Title
9. Add Show Notes In The Post Area
10. Choose Podcast Category
11. Paste Libsyn Download Link & Click Verify
12. Click Publish
Note: A lot of people who see this video ask me about the software used on my iPad.
For playing audio clips from my iPad, I use a program called SoundByte. You can purchase this application by going to http://gspn.tv/soundbyte. There are several applications that go by the same name, so it is important that you get the one that I've linked to here.
Now using this application is not exactly what I would call intuitive. Also, the company that created it must win the Ugliest Website On The Internet Award every single year. With that said, they do have a FAQ that teaches how to use the iOS app at http://gspn.tv/soundbytefaq.
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