403 – Podcast Patent Victory – Picking Up Where Serial Left Off – And Much More

311patentPodcast Patent Victory?
The Electronic Frontier Foundation (EFF), reported that they had successfully convinced the U.S. Patent and Trademark Office to invalidate key claims in the so-called “podcasting patent.” You can read more about this on their site by clicking here.

Picking Up Where Serial Left Off
I recently subscribed to the Undisclosed-Podcast.
From their website: “The Undisclosed Podcast is a listening experience that reframes, enhances or otherwise shifts everything you've come to know about the State of Maryland's case against Adnan Syed, especially as you've come to know it through listening to Serial. In order to do that, we intend to revisit the case from the beginning, looking at all the available evidence. Not only will we look at the evidence that was presented in Serial, but we will also provide new evidence that we've uncovered in our investigation. We have combed through police and court records that the Serial team did not possess during the podcast, and done much, much more to get to the truth. Accordingly, we aspire to present the best possible version of the events as we believe those events to be. We will also present theories that we believe the evidence best construes. Perhaps most importantly, we will provide you with all of our evidence as part of that process.”

Other Topics In This Episode:

  • More mainstream media attention given to podcasting.
  • Ijeoma lands her first paid advertiser. (Contract Example Mentioned)
  • Why I purchased the domain FitnessAnswerMan.com
  • (more…)

    376 The Popularity And Profitability of Podcasting

    The Popularity of Profitable Podcasting
    It seems like everywhere you turn, someone is promoting how much money there is to be made from podcasting. This is not the first gold rush experience for the podcasting industry.

    Back in 2006/2007 there was just as much talk about how folks could start a podcast, and that if they were to stick with it, companies would eventually be breaking down their doors, with piles of cash in their hands, looking for the opportunity to advertise on their podcast. When this didn't end up happening to the degree that they expected, some folks declared that Podcasting was Dead.

    Podcasting never went away and, to those who had already discovered podcasting, it remained just as popular to them as it was when they first discovered it.

    For the past few years, mainstream media has caught wind of a few highly successful podcasts that were achieving great things and reported that podcasting had been “resurrected.” Each time, I chuckled. You see, I've personally helped thousands of people launch their own podcasts since 2006 and I've never seen anything but amazing growth since the day I've started.

    There have been two radical growth curves for podcasting so far and I do predict that we are at the beginning of a third.

    In 2005 Podcasting began it's first major growth curve. This growth was made up mostly of those who I would describe as the “Technology Early Adopters.” There were hundreds of thousands of these geeks who simply went head over heels in love with podcasting, even though, at the time, we had to subscribe with software on our computer, download the .mp3 files, hook up a cable and transfer the audio to our portable media devices. It was a pain in the butt, but we loved the content and it was worth it to us.

    By 2007, most “early adopters” who were really into technology had already heard of podcasting and made the decision about whether or not they were interested in it. The early adopters would try to share the joy that podcasting brings to their “non techie” friends.

    The non-techie community was slow to catch on to the main benefit of podcasting which was its portability. For them, it was simply too difficult to sync the podcast episodes onto a device and take it with them. As a result, the growth of the podcasting audience, as a whole, began to slow greatly.

    It is important to know that the number of those who found out about podcasts and became avid podcast fans continued to grow since the inception of podcasting. However, the growth was simply much slower after the podcasting craze had begun to saturate the early adopter community.

    It was 2008/2009 when podcasting began a second major growth curve as the result of 3G and 4G mobile data plans, in conjunction with smartphone applications, that made it possible for anyone with one of these mobile devices to subscribe to and listen to podcasts right from the phone that they carried with them.

    This second growth curve has been pretty steady as the result of the number of people who continue to upgrade to a smartphone and as mobile data becomes less and less expensive and the coverage continues to expand and become even more reliable.

    I do believe that we are, relatively, at the beginning of a third major growth curve in the number of new people who discover podcasts and fall in love with them. There are three catalysts that I believe are the main reasons for this new, third, major growth in the podcasting audience.

    1) The Podcasting Patent Lawsuit – I may be the only person who has seen the Personal Audio Podcasting Patent Lawsuits as a major blessing to the overall podcasting community. I predicted, from the beginning, that this patent battle would draw a ton of mainstream media attention and it did. Today, there are millions of people who have heard about podcasting, for the very first time, as the result of some sort of media coverage related to the podcasting patent lawsuit.

    2) Apple's latest mobile operating system – Apple's iOS8 was released last month and there are now hundreds of millions of people who have an iPhone or iPad that now has a PODCASTS application on it THAT CAN NOT BE DELETED no matter what. This is HUGE! I'm already hearing tons of reports from podcasters who are hearing from brand new listeners to their podcasts who report that they found out about podcasts as a result of this new app that appeared on their mobile device.

    3) Mainstream Media Coverage – There are more and more mainstream media outlets that are picking up on the growing popularity of podcasts. Folks from my community are consistently forwarding me articles from USA Today, The Wall Street Journal, The New York Times, etc. As a result of these stories running on these publications, or in a news story on television, millions of new people are discovering the world of podcasting.

    I do have one main concern with all the attention that podcasting is getting. It goes back to how I started this post. It seems like most every story I read about podcasting, these days, has a major focus on how much money there is to be made in podcasting.

    In this episode of Podcast Answer Man, I share my thoughts about Fast Company's article titled “The (Surprisingly Profitable) Rise of Podcast Networks” and The Washington Post's article titled “Podcasts are back — and making money.” I agree that there is more opportunity to generate income from your podcasting efforts than there ever has been before. I am certainly not opposed to generating income from your podcasting efforts either. However, I encourage you to listen to this episode as I share why I am so concerned about the media coverage that seems to focus so heavily on the “Profitability of Podcasting.”

    Topics Covered In This Episode:
    – The Profitability of Podcasting Articles – (00:04:11)
    – Adam Carolla Speaks As Gag Order Is Lifted – (00:44:19)
    – Check Out The Next Level Workshop at NextLevelStudio.tv (00:55:14)
    WordPress For Podcasters Tutorial Gets Fresh Update. (00:57:16)
    – My Update on Spencer Haws – Check his 46th episode (00:58:25)

    IMPORTANT NOTE: I want to thank Steve Chipman for providing the following comment on my YouTube video for this episode….

    Video Recording of this episode
    The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.


    368 Six Tips For Dealing With Email Overwhelm & Shocking Podcasting Patent Lawsuit Update

    311patentShocking Podcasting Patent Lawsuit Update (00:16:25)
    In this week's episode, I share the story published by ArsTechnica that Personal Audio, LLC had attempted to drop the lawsuit against Adam Carolla, but Adam refused to drop his defence of the lawsuit.

    It seems that Personal Audio LLC, had dropped the other lawsuits that they had filed with two other podcasters, without having received any money from those podcasters. It also seems as though these folks saw that they were fighting a losing battle and wanted to get out to avoid having their patent for delivering episodic content was deemed invalid. However, at this point, it appears as though this case is going to be heard by a jury this September. Full details in this episode.

    02-InboxZeroSix Tips For Dealing With Email Overwhelm (00:29:32)
    I get a ton of email. Currently, I receive well over 100 emails every day from individuals who have questions related to podcasting, business coaching, etc. I'm not opposed to the approach of having someone else process my email for me and I certainly recognize that this may become a reality for me when I get to the place when I begin receiving more than 500 or 1,000 emails each day. However, for now, I'm proud to report that I still make it a point to respond to every email that I receive and that I do it personally.

    What may be shocking to you is that I typically get to “Inbox Zero” at least once per day. If I had to guess, I typically get to zero emails in my inbox an average of between 20 to 25 days per month. In the episode, I share six strategies that I use that helps me from being overwhelmed with my email. I use these strategies, personally, so that I can continue to focus on the things that are most important in my business.

    I'll list the six tips below. However, you'll want to listen to this episode to hear my explanation of each of these tips.

    1. Before you open your email, know what you will say yes to and know what you will say no to.

    2. Catalog your most frequently asked requests and prepare pre-written responses to paste in response to those emails.

    3. When giving a “no” response, be sure to provide something that will help the person get what they are looking for.

    4. Move all “to do” items out of your email inbox and into a task management system.

    5. Create labels with filters to help you easily identify the most important messages in your inbox so that you know what to deal with first.

    6. Create separate “virtual inboxes” for certain categories of emails that are either more urgent or less urgent than messages that go into your normal email inbox.

    Video Recording of this episode
    The following video is an UNEDITED version of the Behind The Scenes Recording of this episode of Podcast Answer Man. Join me for a future live broadcast of Podcast Answer Man. Click here for details.


    345 Podcast Patent Update – A Talk With Michael Stelzner About Social Media Marketing World – Paper App by Facebook – The Whiteification of Twitter – Flappy Bird – And More!

    Social Media Marketing World
    In this episode of Podcast Answer Man, I talk with Michael Stelzner from Social Media Examiner. The main focus of our conversation is to discuss what the Social Media Marketing World Conference is about and who, specifically, should consider attending. (Starts at 00:38:57)

    Podcasting Patent Update
    Special thanks to Gabe DiMaio for pointing me to the Ars Technica article titled… “Patent troll CEO explains why company wants names of EFF donors.” The articles explains… “The CEO and general counsel of Personal Audio LLC got on the phone with Ars Technica to explain why the company is asking for the identities of more than 1,300 donors who have chipped in to help the Electronic Frontier Foundation fight its podcasting patent.” Link to full article

    Social Media Segment
    Erik Fisher and I discuss the new Twitter Re-design that is slowly being rolled out. We also discussed the new Paper App from Facebook. Of course, there is also the “much much more” included in this episode as well.


    332 Upgrading To Mavericks – Keynote 6.0 Vs Keynote 09 (5.3) – New Media Expo Podcasting Track – Multiple Displays & More

    Keynote5.3vs6Why I Downgraded To Keynote 09
    This week, I made the decision to go ahead and upgrade a few of my computers to the latest version of Apple's Mac OSX operating system, Mavericks. In the episode, I share my experiences with the upgrade and how much I love the multiple display support.

    During the upgrade process, I had also upgraded to the latest version of Keynote (6.0). While the user interface is drastically different and will take some getting used to, I suppose that most of the features to create a presentation, at least the ones that I have ever used, seem to still be there. However, I made the decision to downgrade back to Keynote 09 (version 5.3) due to the lack of customization within the presenter window. I discuss this, in great detail, in the episode.

    Podcasting Patent Update
    The Electronic Frontier Foundation (EFF) has filed a formal challenge to the so-called “podcasting patent” used by Personal Audio, LLC. In January 2013, Personal Audio, LLC, began suing a number of podcasters, including comedian The Adam Carolla Show and three major television networks, claiming they infringe US Patent No. 8,112,504.

    The challenge petition shows that Personal Audio did not invent anything new, and, in fact, other people were podcasting years before Personal Audio first applied for their patent. More details can be found by clicking here.

    The Podcasting Track of New Media Expo
    As the Director of Podcasting For New Media Expo, I have been working with a large number of successful podcasters, over the past several months, putting together and amazing lineup for the Podcasting Track for our NMX 2014 event that will be held in Las Vegas this coming January.

    In this episode, I give the most comprehensive view of the amazing sessions that will be offered at the event. One thing is for sure. If you are a podcaster and you do not make it to NMX 2014, you will regret it.