128 Podcast Answer Man – Extending Your Brand With Twitter

by Cliff Ravenscraft on September 30, 2009

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Podcast Answer Man Episode 128
Extending Your Brand With Twitter

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In this episode. I mentioned that I was recently interviewed by my friend Ray on his Podcaster’s Studio Podcast.

I share a personal story of the power of Twitter in extending your brand.

I also answered a question from Jerilyn who wrote…. “I know you don’t edit your shows anymore to save time, but my question is when working with a partner, co-host or guest speaker and you, as the producer, think their conversation is a bit dull, or kinda blah, or not very dynamic/funny -do you just go with it, try to re-direct the conversation somehow – or just wait until the recording is over and then maybe not release it? I know with Stephanie you don’t have that problem, but am wondering if it ever has come up – or what you do when you feel a podcast isn’t quite 100% what you want. I’d love to hear your thoughts – thanks!

Discuss podcasting with other listeners in the Podcast Answer Man section of the gspn.tv Community Forum.

EQUIPMENT SALES: Please consider purchasing from me when making your next purchase for audio gear to improve the sound of your podcast. Email me at Cliff@Ravenscraft.org or call me at 859-757-1399.

PODCAST CONSULTING: I’m also available for one on one podcast consulting. Whether you want someone to get everything set up for you or you just need a little help along the way, I’d love to work with you. I’m able to demonstrate using screen sharing technology during our call which makes it just like I was there sitting next to you at the computer. If you are interested, email me at Cliff@Ravenscraft.org or call me at 859-757-1399.

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  • Hey Cliff,
    Once again great content on this episode.
    Regarding not spamming your followers when you @reply potential clients on Twitter. A few months back Twitter changed how @replies work. Your followers only see tweets beginning with @username if they also follow that user. They can only see those if they go to your actual profile.

    Here's the blog post on this released by Twitter: http://blog.twitter.com/2009/05/small-settings-update.html

    On the other hand this created a HUGE uproar from some twitter users who liked discovering new Twitterers to follow by listening in to the conversations of people they were following. "If @GSPN talks to this guy he must be cool! I'll follow him, too!"

    Anyway, I wouldn't worry too much about how it came across to your followers, because most of us know that is just part of the business and we know that 99% of your tweets aren't about selling equipment. Plus, with millions of users on Twitter, the chances are pretty slim that we're following that random person who you are trying to make a sale with.

    Thanks again, for the great content!

    Will
  • Podcasting with co-hosts can be a interesting task. While listen to this episode, I thought back to when I was looking to start my podcast. Originally, I was just going to do something solo. When I announced on my Blog that I was thinking of doing a podcast, someone asked if they might be able to join me in doing it. After some discussion, we decided to go ahead with it. We decided to generate a test Podcast. After recording it, we listened to it. It was really missing something. At the same time, we found out there was already a podcast with a similar or the same name. This almost ended the podcast right there. Shortly after this happened, I was approached by another blogger, whom I knew who also wanted to get in on it. With three members, it just started to click. We came up with a new podcast name and we should be recording episode 8 later on tonight. We record every other week right now, but we are looking at moving to a weekly format. It is all a matter of scheduling three people. Sorry for being verbose, I guess my point for your listeners is this. If you are considering adding a host, either record a test podcast with them or bring them on as a guest host one or more times to test them out first. As long as your open with the other person about what your doing and why, usually they understand. After all no one wants to be on a podcast only to find out the chemistry is just not right and then feels stuck.
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