A few months ago, my great friend, Ray Edwards, shared a series of podcast episodes where he broke down the framework that he has developed for those who are looking to start an online business. I invited Ray to come and share the seven phases of his framework, with my community, in this week’s episode.
Ray Edwards’ Framework For Starting An Online Business
Phase 1 – Design Your Life: The idea is to ask yourself, what do you want your life to look like? What are you willing to do and what are you not willing to do?
Phase2 – Person-Problem-Pain: In this phase, you clarify who it is that you are wanting to serve, you decide what problem you want to solve for them and you discover what pains these people are experiencing related to this problem.
Phase 3 – Product: In this phase, you determine what products and services you plan to offer your customers. This could be one-on-one coaching/consulting, online/digital courses, physical products, etc. Also, in this phase, you should decide when you will make these products and/or services available.
Phase 4 – Copy: Everyone should be clear on the value and benefits that they bring to the table. Not only that, you should have pre-determined language at your disposal to communicate what it is that you offer. In fact, Ray suggests that “everyone should have a sales letter.”
Phase 5 – Marketing: Once you have your product(s) and you have you have your copy that clearly communicates the value you offer, it is time to begin marketing what you have to your target customers. This is where want to find out where these people hanging out? Better yet, where are they looking for solutions already? This is where can start building an audience with a blog, podcast and an email newsletter. This is where you begin setting up your landing pages and possibly even begin advertising.
Phase 6 – Optimization: In this phase, you take what you are already doing and focus on making it better. You try to improve email opt-ins and open rates. You try to optimizing conversations from your ad campaigns. Etc.
Phase 7 – Scale or Sale: When it comes to the SCALE of your business, is your business a mission or a means? When it comes to the SALE of your business, is your business even something that could be sold? Or are YOU the business? What is your number? What will you do after the sale?
Podcasting A to Z
Do you want to learn how to podcast but don’t know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session.
If you have been thinking about starting a podcast, this is the course for you. Just head over to http://PodcastingAtoZ.com for full details. I look forward to potentially working with you.
Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affiliate program only given to a hand selected group of podcasting experts. I’m delighted that I am now able to offer your ONE MONTH FREE when you sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up! For my complete thoughts on podcast hosting, click here.
Podcast Video Tutorials:
I have a growing list of video tutorials that I have created based upon the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.
Access My Best Podcasting Advice, Tips & Strategies. FREE!
Every Friday, I send an email sharing my best advice, tips and strategies related to podcasting. Each of these weekly emails contain relevant and actionable information that can help you no matter where you are in your podcasting journey.