486 – PLF Product Launch Fatigue – Excessive Product Promotion Trend

by Cliff Ravenscraft on January 27, 2017

In this week’s episode, I invite my great friend, Ray Edwards, to join me for a conversation about something that has been on my mind a lot lately. There seems to be a growing trend, within the podcasting community, to pollute the content stream with excessive product promotion.

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  • Bill Monroe

    This is a very interesting episode from a meta perspective. It seems Cliff and Ray are having two separate discussions. Cliff is talking about feelings about the volume of product launches, while Ray is responding with logic about product launches. The thing is they are both right. As content creators I think it’s important to understand that feelings are not necessarily wrong, even if they don’t comply with the standards of logic. When we argue against a perception or feeling with just facts, we’re missing the point. I’m not saying Ray is doing that here, but it is what came to mind as he and Cliff go point by point on product launch fatigue.

    As speakers it’s important to understand the interplay of logic, feeling/emotion, and trust i determining an individuals reality.

    It made for quite an interesting episode.

  • I really enjoyed the transparency in this episode! Cliff’s honesty was mind blowing and I was blessed to see how you and Ray made it a fruitful discussion. I totally feel what you are saying Cliff and also the balance of it all. Enjoyed it!

  • Thank you for the encouraging feedback Mark. So thrilled you enjoyed the conversation.

  • Thank you for taking the time to share what you liked about this episode Bill. I really appreciate it.

  • DigitalSoul

    I’ve been listening to your podcast for years and this is the first time I’ve felt the need to comment.

    You’re right – I find it exhausting to be constantly pitched products at the the start of the podcast. This has become a very common practise now and one I find really detracts from the charm of the content.

    I understand that many of the podcasts I listen to are a source of income for the content producers and I respect their need to promote products to make a living. I wish some would respect the privilege of being plugged into someone’s ears for an hour or more.

    I love podcasts because they are so intimate, which is why I guess I get mildly grumpy when I’m pitched for five minutes straight at the start of a show.

    Keep up the great work.

  • Thank you so much for taking the time to share your feedback about this episode. I’m honored that you’ve been out there listening for years.

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