Do you want to launch a podcast but don’t know where to start?

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In March of 2011, I devoted my entire month to walking 20 participants of my Podcasting A to Z course through every aspect of audio podcasting. I had full confidence that the class would be well accepted and that everyone who participated would benefit greatly. However, I had never dreamed that I would enjoy group coaching as much as I did.
Never before have I felt more efficient with my consulting/coaching time. I loved the experience of helping the greatest number of people for the lowest cost during the first class. The only thing that has come close to this has been my digital tutorial products which continue to do extremely well. However, I really love having the ability to offer an avenue where I can answer specific questions for folks as they are going through the setup of their podcast.
The next session of Podcasting A to Z will begin on Monday, July 9th, 2012 and will go for four full weeks, with the final day of the course being Friday, August 3rd.

This course will cover EVERYTHING that a podcaster needs to know, from A to Z, to create a successful audio podcast. Here’s a breakdown of some of the topics that we’ll be covering in our 4 weeks together.
- The Basics of Podcasting – How It Works
- How to decide what topic to podcast about.
- How to identify your target audience.
- Methods for finding your target audience.
- Thoughts on “Naming Your Podcast.”
- Choosing the right domain name.
- The importance of your website
- Complete training on setting up WordPress for Podcasting
- Setting up a hosting account for your website
- Installing WordPress
- Configuring the site for podcasting
- adding an audio player to your site.
- How to submit your podcast to iTunes, Zune, and Blackberry directories.
- How to put subscription links on your site.
- Guidance on the format of your podcast
- The length of your podcast
- The frequency of your podcast
- Solo or Co-Host discussions
- Interview
- Live v/s pre-recorded
- Choosing the right equipment for your podcast.
- How to start with as little as $35 in equipment
- The best gear to get if you the budget to do so.
- Tips on how to start small and build up if you need to.
- Equipment setup training
- Tips on recording your podcast
- Audio editing software training
- Training on how to manage the hosting of your .mp3 files
- Compete production workflow
- This will give you a COMPLETE STEP BY STEP set of instructions that will make producing your podcast as easy possible, so that you can focus your energy on the content and your audience.
- Training on how to promote your show.
- Training on how to engage in relationships with your audience.
- Tips on how to build a community around your podcast.
- Training on methods for generating income from your podcasting efforts.
- And I mean it when I say AND SO MUCH MORE!!!
Testimonial – Farnoosh Brock ProlificLiving.com
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The participants of this class will have ongoing access to every digital training tutorial that I have had for sale here on my site! The values listed here are not made up! The value listed for each tutorial is the price that these products sell for on a daily basis! Feel free to click the titles to read a little about each of these tutorials.
- Inside The Studio – Equipment Setup & Podcast Workflow (Value = $75)
- WordPress For Podcasters (Value $100)
- Thesis Theme Tutorial (Value $39)
- Audacity 101 (Value $100)
- Adobe Audition 101 (Value $100)
- GarageBand 101 (Value $100)
- Evaluating Your Podcast (Value $100)
- Social Media 101 (Value $100)
- How I Did Premium Membership (Value $100)
- Passive Income Strategy For Podcasters (Value $75)
- Webinar And Digital Products Workflow Video Series (Value $100)
- Edirol R-09 Video Tutorial (Value $39)
- MDX 4600 Compressor/Limiter/Gate Tutorial (Value $39)
That’s Over $1,000 Worth of Digital Training Products Alone!

Additional Exclusive Training Materials
During the previous sessions, I created new tutorials specifically for the participants of my Podcasting A to Z course. These tutorials have not yet been made available for individual purchase. Participants of the Podcasting A to Z course will also have full access to these training materials as well.
Before You Record Your First Episode: There is a 50 minute audio training tutorial that contains what I consider to be the most valuable advice that I have ever given to any client. Every client that has followed the advice found in this tutorial has found success in their podcasting efforts.
Before You Record Your First Episode covers topics such as “Why Do You Want To Podcast?,” “The Importance of Topic/Niche Focus,” “The Power of Passion & Enthusiasm,” “The Importance of Clearly Identifying Your Target Audience,” and more. This tutorial comes with a 13 page PDF document of the audio transcript.
Alternative Equipment Setup Options: I understand that not everyone is going to start out with the same type of equipment that I’m currently using in my own studio today. Heck, I didn’t start with the gear I have today. That’s why I created the Alternative Equipment Setup Options PDF Document. You can call it an ebook if you want. In its current form, it contains nine pages of equipment diagrams and extremely valuable equipment and software options information for new podcasters. I have plans to add even more valuable information to this document during the May course!

As you can see, access to every digital training product that I have available for purchase on my site as well as these additional tutorials, alone, make the cost of $999 quite a bargain. However, a majority of my students from my previous classes said that the greatest benefit of the course, for them, was the fact that they had UNLIMITED ACCESS to asking me ANY QUESTION THAT THEY WANTED for FOUR WEEKS!
The participants of this course will get my full attention for four full weeks! If you want to start a podcast and you want to avoid spending months trying to figure it all out, this is the course for you!

Another great thing about this course is that you can do everything at your own pace. In the March 2011 class alone, we had people from five different time zones. At the beginning of each week, you’ll be given a course outline that will provide links to all the training materials that you should consume during the course of that week. You can go through these materials any time you like, night or day. As you go through them, if you have questions, all you need to do is simply ask your question in the online forum and I’ll personally respond to every question you ask during the four weeks of this course.
(Weekly Course Outline Sample)
There will be a total of four conference calls. One each week of the course. You are not required to participate in these live calls. The conference calls are held via GoToWebinar and I will be sharing my screen and creating video training/tutorial material on the fly as I answer questions from the class. If you are unable to make it to the class live, you can submit questions ahead of time for me to cover. I will be recording HD Video of these calls on my end and the videos will be made available for viewing and/or download by the following morning.
(Click Here For A Sample Conference Call!) & (PDF Outline of Topics Covered!)

Life Happens! Right? It’s not a problem. This material is designed to be a self study course. If something happens and you get a week or two behind on the training materials, it’s not a problem. Those who sign up for this course are given LIFETIME ACCESS to all of the training materials made available in this course. Also, you will have ongoing “reading” access to all of the discussion forum topics, with all the other participant’s questions and responses that had happened during the course.
A few weeks after the first course had ended, I received an email from Pei Kang who wrote… “I am slowly but surely working through the materials. What an amazing wealth of information that I very much appreciate.” Of course you will get the most value if you are able to devote the time to going through the training materials assigned for each week so that you can get answers to all your own specific questions. However, I am confident that having the roadmap provided by the weekly outlines that will guide you through each of the training materials in a meaningful order, ongoing access to the recorded conference calls, and all the discussion topics that were posted during the four weeks of the course is not only a tremendous value at $899, but is also everything that a brand new podcaster would need to successfully launch a show with a solid foundation for future success.
Want to see samples of what previous participants of the Podcasting A to Z course have been able to accomplish? Check out some of the following episodes. Please note that the look and feel of many of the following websites are still a work in progress.
- Jim Kerwin’s 1st Episode – Click Here
- Farnoosh Brock’s 3rd Episode – Click Here
- Jason Pyle’s 13th Episode – Click Here
- Joel Boggess’ 11th Episode – Click Here
- Glen Steinson’s 1st Episode- Click Here
- Dr. Soram Khalsa’s 1st Episode – Click Here
- Paul Nolan’s 1st Episode – Click Here
- David & Paula Foster’s 60th Episode – Click Here
- Leanne Golan’s 1st Episode – Click Here
- Dan Mattson’s 3rd Episode – Click Here
- Steve Lankford’s 6th Episode – Click Here
- Serena Travis’ 10/14/2011 Episode – Click Here
- Hal Wilson’s 3rd Episode – Click Here

If you have any questions at all, please email me at Cliff@PodcastAnswerMan.com.
Client Testimonials
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Joe Lamp’l, Host of Growing A Greener World on PBS TelevisionAudio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Please click on the play button above for Joe’s Audio Testimonial
Here’s an email Joe has written to me:
Hi Cliff,
I just wanted to let you know, I spent about 4 hours today catching up on your podcasts while I drove to Virginia. I’ve said it before but you really do provide a great blessing to anyone that has the opportunity to know about you and your work and the passion you and Stephanie have for building community.
Your podcasts are incredibly informative, and refreshingly candid. I was particularly impresses with your talk you gave at Podcamp, Nashville. You delivered such a powerful message that was very well laid out in spite of the measly 20 minutes that allowed for your talk. That was a disservice to everyone.
I have a lot of exciting things on the horizon that will require your services in a significant way (if you still have time for me).
I just wanted to say thanks for enriching my life by your work and for helping me with mine.
Warm regards,
Joe
Dean Soto, from ProSulum.com Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Please click on the play button above for Dean’s Audio Testimonial
More About Dean:
Dean was very apprehensive about launching his first show. However, he has since gotten over his fear and has now benefited financially in his business directly as a result of his podcast. Oh, and if you listen to the audio testimonial above, you can check out where I was interviewed by Dean, on his podcast, by clicking here.
Gene Roncone, from Highpoint Church Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Please click on the play button above for a brief message from Gene.
More From Gene:
“I work really hard to make good content and brevity the core pillars of all my podcasts. Those are things that come easier to me than the technical side of podcasting. Cliff has helped me add a third pillar of success…sound quality. His practical coaching helps me strengthen my technical limitations while remaining focused on my strengths.”
Susan Bilheimer, InvisibleIllnessPodcast.comAudio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Your search is over! Cliff is one of the finest resources I’ve found on the internet. Click the play button above for my full audio testimonial.
Quotes from the testimonial:
“I learned more in that 2 hours than I have learned about podcasting and audio software editing in 2 or 3 years. He is unbelievable. ”
“In two hours, well actually in about 15 minutes, the hardware was set up. He explained the controls; he explained the concepts I had not been able to grasp and within an hour and fifteen minutes, I had completely learned how to do the proper recording, fades – doing anything I needed to do with manipulating the files.”
“He is so generous of his information and he’s so talented as a teacher. It is a real art and a gift when somebody knows how to impart knowledge to people who are trying to learn seemingly complex material. And he just made it completely simple.”
“I can’t say enough about him. He is absolutely one of the finest resources I have found on the internet since I have been doing anything on the internet which has been since 1999.”
Connie Williams & Sheila Tidwell, Hosts of ConnieAndSheilaTalk.comHey Cliff,
I just was thinking about things and you popped into my mind. So I am taking a few minutes to share my thoughts. I am not sure but I think Sheila and I were your first full day consulting clients.
I am so proud of you for believing in yourself enough to charge $2500, knowing someone will pay that. It isn’t until we start to recognize how valuable our time is that we can start charging or paying higher prices. Good for you that you are doing what you are doing and helping others do what they want to do!
You have helped us so much, one way was by charging $2500. That is when we too admitted we are worth that. Our time is worth more than having to fumble around trying to figure out how to start a podcast, like so many people do. When you are hung up on the money aspect of it you might as well hang up the idea of ever becoming really successful doing this or anything else.
OK, that’s all. Just wanted you to know we love you and think you are awesome! You my friend are helping a lot of people achieve their dreams.
All our best,
Connie (& Sheila)
Dave Nelson, Founder of TalkShoe.com“Cliff is perhaps the most talented social media expert I’ve come to know. He’s achieved tremendous success with a wide array of different podcasts and talkcasts, and has helped many others launch and improve their own new media projects. Cliff has deep technical knowledge in both audio production and content distribution in this new social web environment. I highly recommend engaging Cliff if you are looking to create compelling social media content, or if you want to increase your audience/distribution for an existing program.”
Dan Patterson, Strategist and correspondent for ABC News Radio“Cliff has independently and organically developed both a robust new media content network, as well as solid base of loyal, paying fans. Cliff understands both production and community development. On top of his professional strengths, he’s an all-round great guy and a pleasure to work with. If you’re involved with social media and not paying attention to Cliff Ravenscraft, you’re not paying attention.”
Jason Van Orden, Co-Founder at Internet Business Mastery, LLC“Cliff knows his stuff when it comes to podcasting and building community online. He has excelled in building a successful business and providing value to everyone that works with him. I always enjoy talking to and working with Cliff. I learn something every time. If you need help in implementing podcasting for your own business, you are in great hands with Cliff.”
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