Elevate Your Podcasting Game
Build Authority. Create Opportunity.
I’ve produced more than fifty of my own shows, published over 5,000 episodes, and helped tens of thousands of people launch podcasts over the past two decades.
Podcast Answer Man is where I explore what I’ve learned about using podcasting to build authority, deepen relationships, attract opportunities, and create meaningful work around your voice and expertise.
In each episode, I examine the decisions that make a podcast worth creating for the long haul. We’ll talk about positioning, audience, consistency, technology, and workflows when they matter, but also the bigger questions of why you’re creating, who you want to serve, and what you want your podcast to make possible.
If you want more than tactics and quick hacks, and you see podcasting as part of something bigger you’re building, you’re in the right place.
The Worklog
510
Aug. 26, 2026
510 - FIftteen Years, 760+ Episodes, and a Business Transformed by Podcasting
In 2011, Gary Takacs joined my four-week Podcasting A to Z course with an idea for a podcast specifically designed to serve dentists. Gary was certainly not new to his profession at the time. He had started his own dental practice management consulting firm in 1989 after spending the 1980s learning his craft with two larger consulting organizations. His marketing model consisted primarily of writing articles for dental publications and speaking at conferences around the country. Then he discov
509
Aug. 13, 2026
509 - Does Your Podcast Still Deserve Your Time?
For the past 32 weeks, I have been committed to publishing a new episode of The Cliff Ravenscraft Show every Monday and a new episode of Podcast Answer Man every Friday. I made that commitment because I believed strongly in the value of consistency, and because bringing Podcast Answer Man back was part of a larger strategy to restore visibility, reconnect with the podcasting industry, get back on stages, and create new relationships and business opportunities. That strategy has worked. Podcast
508
Aug. 7, 2026
508 - Five Questions Every Podcaster Must Answer Before Expecting Their Show to Generate Clients
For more than twenty years, people have asked me two questions about podcasting more than almost any others: “How do I launch a podcast?” “How do I grow my audience?” Those can be useful questions, but neither one appears on my list of the five questions you must be able to answer if your goal is to generate clients through your show. Do not ask, “How do I grow my podcast?” until you can clearly answer what the growth is intended to produce, for whom, and why they would eventually pay you.
507
July 31, 2026
507 - Your Newest Episode Is Not Always Your Most Valuable
In 2016, I helped a student launch a podcast through my four-week Podcasting A to Z program. For this story, I call him Bill. Bill was 62 years old at the time. He wanted to create a library of leadership content that people could access on their own schedule. He also wanted to build a more virtual business that was less dependent on his physical presence with clients. At a deeper level, he hoped this new way of working would give him and his wife more time together and greater freedom to cho
506
July 24, 2026
506 - The Feedback That Could Keep a Creator Going for Six Months
There may be a podcast you’ve listened to for years—someone who has taught you, encouraged you, entertained you, or helped you make decisions that changed your life. But have you ever actually told them? I’ve been listening to podcasts since the summer of 2005. Over those twenty years, I’ve listened to thousands of episodes from countless creators. Yet when I honestly thought about how often I’ve personally reached out to tell one of those creators about the impact they’ve had on my life, the
505
July 17, 2026
505 - Has Your Business Outgrown What You’re Known For?
What happens when your work has evolved, but the market still associates you with an earlier version of your professional identity? In this episode, I explore how to use the content you create to intentionally change what people know you for, especially when your current work is profitable enough to keep postponing the work you most want to become known for. This episode was inspired by a powerful question that someone brought to a hot seat in one of my mastermind groups. This entrepreneur al
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